奥雅 :青岛国家广告产业园(后简称CMP) 位于青岛市城阳区开阳路与长城路交接处。国家广告产业园的原定位为国家媒体中心的新典范,然而整体建成的效果并没有达到预期效果。奥雅团队针对现状进行分析得出以下四个问题,首先,经营上,业态品质一般,园区经济效益相对较低;其次,形象上,广告产业园形象不突出;再次,色彩上,颜色单调,视觉体验相对较弱;最后,原设计方案的交通规划在实施之后没有很好的呈现出来,现状交通线路混乱。无特色标志性立面和设施。奥雅设计运用MEDIA CITY—媒体城市概念,为CMP注入新活力元素,使得园区焕然一新。

L&A:Qingdao national advertising industry park ( CMP for short ) is located at the junction of Kaiyang road and Changcheng road in Chengyang district of Qingdao city. The original orientation of the national advertising industry park is a new model of the national media center, but the overall completion effect has not achieved the expected effect. The L&A team analyzed the current situation and found the following four problems: firstly, in terms of operation, the quality of the format is normal and the economic benefits of the park are relatively low; Secondly, the image of the advertising industrial park is not prominent. Thirdly, the color is monotonous and the visual experience is relatively weak. Finally, the traffic planning of the original design scheme did not show up well after implementation, and the current traffic route was chaotic. Featureless landmark facades and facilities. L&A design uses the concept of media city to inject new vitality into CMP and make the park look brand – new.

 

  

注入IP 主题概念,形成系统性设计

CMP国家广告产业园的内容形成一个神奇的盒子。盒子里是一座媒体城市MediaCity,一只兔子的家。这只兔子叫米迪,它的耳朵比平常兔子的长很多,因为他生活在媒体城市里必须能迅速准确传播信息。CMP的整个IP概念包含logo,媒体城市,米迪兔子形象。

Inject IP theme concept to form systematic design

The contents of CMP national advertising industry park form a magical box. Inside the box is a MediaCity, the home of a rabbit. The rabbit’s name is midi, and its ears are much longer than those of ordinary rabbits, because he must be able to spread information quickly and accurately in a media city. The entire IP concept of CMP includes logo, MediaCity and image of Midi rabbit.

 

总平面图  Master Plan

 

提升公共空间品质,赋予互动体验属性

在园区中打造MEDIA CITY 的概念,园区内分为MIDI 广场、心潮剧场、引力运动场、创意工坊和台忆幸福5 个不同的主题活动空间区。其中,台湾文创主题区保留原海峡两岸文创园的定位,同时注入MEDIA CITY的概念,让园区主题更加系统和完整。用城市地铁线的方式串联各个设计空间,如同地铁线连接城市各个街区,成为促进人与人之间感情交流的纽带。

Improve the quality of public space and endow interactive experience attributes

Create the concept of MEDIA CITY in the park. the park is divided into five different thematic activity space areas: MIDI plaza, xinchao theater, gravity stadium, creative workshops and Taiyi memory happiness. Among them, the theme area of Taiwan Wen Chuang preserves the original position of Wen Chuang yuan on both sides of the strait, and at the same time injects the concept of MEDIA CITY, making the theme of the park more systematic and complete. Connecting each design space in series by means of the urban subway line, like the subway line connecting each block of the city, has become a link to promote the emotional exchange between people.

 

  

在入口区域主要打造MIDI主题广场,将城市微缩融入入口景观,成城市聚落的概念。广场中midi兔可以根据节日制定主题。用地面彩色线路的方式串联每个midi 情景,配合多元化的休闲座椅,使人能有一个停留和休憩的点,让入口区更加具有人气。

Midi theme square is mainly built in the entrance area, and the city is miniature integrated into the entrance landscape to form the concept of urban settlement. Midi rabbits in the square can make themes according to the festival. Each midi scene is connected in series by color lines on the ground and is matched with a diversified leisure seat, so that people can have a place to stay and rest and the entrance area is more popular.

 

   

心潮剧场区域为园区的电影主会场,在园区中可定期举办试映会,电影宣传,台湾艺术展览等活动,在公共空间中,地铁线路指引台湾垦丁方向,园区增加休憩平台,并将MIDI 兔和趣味元素结合,分布在地铁线路上。

The Xinchao theater area is the main movie venue of the park. in the park, auditions, movie promotions, Taiwan art exhibitions and other activities can be held regularly. in the public space, the subway line guides Taiwan’s kenting direction, the park adds a rest platform, and combines midi rabbits with interesting elements to be distributed on the underground railway line.

 

引力运动场区域是在原有景观基础上,在商业氛围中考虑运动元素,对场地进行重新的定位和分区,将篮球、乒乓球等具有活力的运动项目结合在场地设计之中。采用多彩和时尚的街头涂鸦为场地注入新的活力,吸引更多人群来此运动健身。使之成为园区最时尚最有活力的景观节点。

Gravity stadium area is based on the original landscape, considering sports elements in the commercial atmosphere, repositioning and zoning the stadium, and integrating basketball, table tennis and other dynamic sports into the design of the stadium. Colorful and fashionable street graffiti is used to inject new vitality into the venue and attract more people to come here for exercise and fitness. Making it the most fashionable and dynamic landscape node in the park.

 

 

营造情景化氛围,增强视觉体验感

在建筑立面和道路地面上,以加以大面积的颜色,从建筑立面延伸到地面上,与MEDIA CITY的颜色相呼应,形成整体性设计。

Create a situational atmosphere to enhance visual experience

On the facade of the building and the road surface, a large area of color is used to extend from the facade of the building to the ground, which corresponds to the color of MEDIA CITY and forms an integrated design.

 

结语

我们希望能通过对场地的改造,用积极的氛围带动业态,形成一个创意街区,给园区带来一个不一样的氛围。我们希望MIDICITY可以带给人们快乐,国家广告产业园是一个更加年轻,波普,更有趣味性的互动空间。

Conclusion

We hope that through the renovation of the site, we can use a positive atmosphere to drive the format of the site and form a creative block, bringing a different atmosphere to the park. We hope midi city can bring people happiness. the national advertising industry park is a younger, more interesting interactive space.

 

 

项目名称:青岛万科CMP公共空间提升设计
项目地点:中国·山东·青岛·城阳区
项目类型:商业办公产业园改造提升类
占地面积:75000平方米
建筑面积:64000平方米
景观面积:11000平方米
客户名称:青岛万科
景观设计:奥雅设计 青岛公司 项目二组
建筑设计:KCAP
设计时间:2017年3月
竣工时间:2017年10月

Project name: Qingdao Vanke CMP public space upgrade design
Project location: Chengyang district, Qingdao, Shandong, China
Project type: renovation and upgrading of commercial office industrial park
Area: 75,000 square meters
Construction area: 64000 square meters
Landscape area: 11000 square meters
Customer name: Qingdao Vanke
Landscape design: L&A Design  Qingdao company  project group 2
Architectural design: KCAP
Design time: March 2017
Completion date: October 2017

 

更多:奥雅


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