耐克在纽约市的深厚根基代表了其最新的活动:纽约制造。通过与纽约市公园和娱乐部门的合作,耐克公司对该市及其社区的承诺成为该计划的核心,该计划将从通过著名艺术家Kaws开设的纽约制造:斯坦顿街球场开始。

Nike’s deep roots in New York City are represented in its latest campaign: New York Made. Made possible through partnership the New York City Parks and Recreation Dept., Nike’s commitment to the city and its community is at heart of the program, which kicks-off through the opening of the New York Made: Stanton Street Courts by Kaws.

 

 

该球场由布鲁克林的世界知名艺术家Brian Donnelly设计,体现了耐克通过创新合作提升体育、文化和社区的动力。

Designed by Brooklyn-based, world-renowned artist Brian Donnelly, the court embodies Nike’s drive to elevate sport, culture and community through innovative collaborations.

 


“我一直在思考我年轻的时候以及与之互动的事情,无论是滑板图形还是杂志,以及艺术如何传达给我。我已经意识到我的工作如何传播并传达给人们。它可能是博物馆中的画布……或者它可能是球场、墙壁或T恤,“Kaws说。“我喜欢公共艺术的概念,因为它以一种随意的方式传达给人们,当他们不一定在寻找它时。”

“I always think about when I was young and the things I had interaction with, whether it was skateboard graphics or magazines, and how art reached me. I’ve been conscious of how my work disseminates and reaches people. It could be a canvas in a museum⋯or it could be a court, a wall or a t-shirt,” says Kaws. “ I like the idea of public art because it reaches people in a casual way, and when they aren’t necessarily looking for it.”


 

纽约制造: Kaws的斯坦顿街球场包括两个并列的全场篮球场(大约116乘80英尺),以及四个篮球场。

The New York Made: Stanton Street Courts by Kaws encompass two side-by-side full basketball courts (approximately 116 by 80 feet), as well as four hoops.

 

 

“我对球场的态度与我在画布上的工作非常相似。我想创造一些与我的语言一致的东西,但也要考虑到这是一个人们正在玩使用的球场,“他解释道。“我想在视觉和功能上找到它的最佳位置 – 它是如何通过游戏的线条分解并与我的图像一起工作的。它将对使用球场的球员产生密切影响。“

“My approach to the courts was very similar to how I would work on canvas. I wanted to create something that was true to my language, but also considerate of this being a court that people are playing on,” he explains. “I wanted to find the sweet spot where it works visually and functionally — how its broken up by the game’s lines and works with my images. It will have an intimate effect on the players that use the court.”

 

 

Kaws于1996年首次搬到曼哈顿,住在克林顿和斯坦顿街的拐角处。因此,他对公园及其社区的熟悉程度非常个人化。“我们画的那个球场,我原来经常每天过去,”他回忆道。“我在Soho区工作,所以我走了……当我没有去休斯敦的时候,我会穿过那个公园。”

Kaws first moved to Manhattan in 1996, and lived on the corner of Clinton and Stanton Street. His familiarity with the park and its neighborhood is thus extremely personal. ““The courts that we painted, I used to pass everyday,” he remembers. “I worked over in Soho, so I’d walk through⋯when I wasn’t taking Houston, I’d go through that park.”

 

 

纽约制造:Kaws的斯坦顿街球场位于曼哈顿下东区的Sara D. Roosevelt公园。

The New York Made: Stanton Street Courts by Kaws is located at Sara D. Roosevelt Park in Manhattan’s Lower East Side.

 

 

地点:美国,纽约
类别:运动场
设计:Kaws+Brian Donnelly
完成时间:2016

Location:Maryland,USA
Type:Sports Ground
Design:Kaws+Brian Donnelly
Completed:2016

 

更多More:球场Court


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