{"id":220728,"date":"2021-03-01T16:44:34","date_gmt":"2021-03-01T08:44:34","guid":{"rendered":"https:\/\/mooool.com\/taiyuan-fab-cinema-by-x-living.html"},"modified":"2021-03-01T16:45:11","modified_gmt":"2021-03-01T08:45:11","slug":"taiyuan-fab-cinema-by-x-living","status":"publish","type":"post","link":"https:\/\/mooool.com\/en\/taiyuan-fab-cinema-by-x-living.html","title":{"rendered":"Taiyuan FAB Cinema by X+Living"},"content":{"rendered":"

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\n Thank X+Living\u00a0for authorizing the publication of the project on mooool, Text description provided by X+Living.<\/span><\/span><\/strong><\/p>\n

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X+Living<\/strong><\/a>\uff1aIn this post pandemic era, operation of cinemas and future development of film industry has become a hot topic in current society. After a long period of business close-down and limiting audience capacity due to the pandemic, a problem gradually appeared in front of the public \u2013 cinema owners should have done a deeper analysis on how to develop their cinema\u2019s commercial value and expand its features in order to adapt to the rapidly changing society.<\/p>\n

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Last year, we created another FAB Cinema in Xi\u2019an and brought the scenes behind the big screen into the public space. This time in Taiyuan IF Center, FAB Cinema collaborated with Zhongshuge to create an innovational cinema experience, and we are invited to design this cross-brand project.<\/p>\n

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Designing a cross-brand space is not simply about mixing features of two brands together. The designer integrated cultural aspects of both brands together organically, using humane sentiments of the bookstore to elevate brand value of the entertainment space, at the same time maximizing both spaces\u2019 social features to bring customers a different experience.<\/p>\n

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On the fifth floor is the ticket office of the cinema, but also the reading hall for Zhongshuge. Concise outline of the bookshelf wall creates a ceremonial reception space, which also weakens the commercial atmosphere of the space. Wooden material with metal cover creates an exquisite feeling. It provides a unique way for audience to kill time before the movie.<\/p>\n

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In the lecture hall, bookshelves adopt a step-down design and creates an abstract mountain shape, it helps achieve functions such as seats, stairs and displays naturally. The space is not only able to host book related events, but also is the perfect place for hosting various activities regarding movies culture.<\/p>\n

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