{"id":403124,"date":"2023-04-23T16:04:34","date_gmt":"2023-04-23T08:04:34","guid":{"rendered":"https:\/\/mooool.com\/cc-club-by-yizhan-design.html"},"modified":"2023-04-23T16:06:05","modified_gmt":"2023-04-23T08:06:05","slug":"cc-club-by-yizhan-design","status":"publish","type":"post","link":"https:\/\/mooool.com\/en\/cc-club-by-yizhan-design.html","title":{"rendered":"CC\u00a0CLUB by Yizhan Design"},"content":{"rendered":"

\u672c\u6587\u7531 \u4e00\u5c55\u8bbe\u8ba1 \u6388\u6743mooool\u53d1\u8868\uff0c\u6b22\u8fce\u8f6c\u53d1\uff0c\u7981\u6b62\u4ee5mooool\u7f16\u8f91\u7248\u672c\u8f6c\u8f7d\u3002<\/span><\/span><\/strong>
\n Thanks Yizhan Design for authorizing the publication of the project on mooool, Text description provided by Yizhan Design.<\/span><\/span><\/strong><\/p>\n

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\u4e00\u5c55\u8bbe\u8ba1<\/strong><\/a>\uff1a\u5728\u98de\u901f\u7684\u65f6\u4ee3\u4e2d\u72c2\u5954\uff0c\u6211\u4eec\u603b\u5e0c\u671b\u8eab\u8fb9\u7684\u4eba\u548c\u4e8b\u90fd\u80fd\u6162\u4e0b\u6765\uff0c\u800c\u9762\u5bf9\u79ef\u538b\u7684\u7126\u8651\u4e0e\u4e0d\u5b89\uff0c\u9009\u62e9\u7528\u97f3\u4e50\u53bb\u91ca\u653e\u5185\u5fc3\u7684\u538b\u6291\uff0c\u5728\u9713\u8679\u706f\u5149\u7684\u95ea\u70c1\u4e2d\u6c72\u53d6\u7075\u611f\uff0c\u6210\u4e3aZ\u65f6\u4ee3\u591c\u751f\u6d3b\u5fd8\u5374\u70e6\u607c\u3001\u6cbb\u6108\u751f\u6d3b\u7684\u65b9\u5f0f\u4e4b\u4e00\u3002<\/p>\n

Yizhan Design<\/strong><\/a>: Running in the fast times, we always hope that people and things around us can slow down. Faced with the accumulated anxiety and restlessness, we choose to release the inner depression with music and draw inspiration from the flashing neon lights, which has become one of the ways to forget the troubles and cure the life in the nightlife of the Z era.<\/p>\n

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\u5728Z\u65f6\u4ee3\u7fa4\u4f53\u7684\u5fc3\u4e2d\uff0c\u591c\u751f\u6d3b\u9700\u8981\u9c9c\u660e\u7684\u4e2a\u6027\u8868\u8fbe\u3001\u975e\u5e38\u89c4\u7684\u89c6\u89c9\u611f\u53d7\u4e0e\u70ed\u95f9\u6709\u8da3\u7684\u4f53\u9a8c\uff0c\u800c\u5728\u8fd9\u91cc\uff0c\u4e0d\u6309\u65e2\u5b9a\u8def\u7ebf\u884c\u4e8b\uff0c\u6bcf\u4e2a\u4eba\u53ea\u9700\u8981\u505a\u597d\u4f60\u81ea\u5df1\uff0c\u4eab\u53d7\u5f53\u4e0b\u3002<\/p>\n

In the hearts of the Z age group, nightlife requires distinct personality expression, unconventional visual experience and lively and interesting experience, but here, instead of following the established route, everyone just needs to be yourself and enjoy the moment.<\/p>\n

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\u4f5c\u4e3aCC CLUB \u54c1\u724c\u7684\u5347\u7ea7\u7a7a\u95f4\uff0c\u8bbe\u8ba1\u5e08\u5e0c\u671b\u901a\u8fc7\u706f\u5149\u4e0e\u8272\u5f69\uff0c\u521b\u9020\u65b0\u7684\u793e\u4ea4\u573a\u666f\uff0c\u5728\u5e73\u5eb8\u65e5\u5e38\u4e2d\u5236\u9020\u4e00\u5904\u5145\u6ee1\u60ca\u559c\u7684\u591c\u751f\u6d3b\u65b0\u5750\u6807\u3002\u4e00\u5c55\u8bbe\u8ba1\u4ece\u793e\u4ea4\u672c\u8d28\u5165\u624b\uff0c\u63d0\u53d6\u6807\u5fd7\u6027\u7684\u201cCC\u201d\u5143\u7d20\uff0c\u5728\u5851\u9020\u54c1\u724c\u8bb0\u5fc6\u7684\u903b\u8f91\u4e2d\uff0c\u5229\u7528\u53d8\u5e7b\u7684\u706f\u5149\u4e0e\u827a\u672f\u88c5\u7f6e\uff0c\u5448\u73b0\u51fa\u5177\u6709\u591a\u91cd\u5c5e\u6027\u7684\u7efc\u5408\u793e\u4ea4\u7a7a\u95f4\u3002<\/p>\n

As the upgrade space of CC CLUB brand, the designer hopes to create a new social scene through lighting and color, and create a new coordinate of nightlife full of surprises in ordinary daily life. The first exhibition design starts from the essence of social interaction, extracts the iconic “CC” element, and presents a comprehensive social space with multiple attributes by using changing lights and art installations in the logic of shaping brand memory.<\/p>\n

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\u54c1\u724c\u8bb0\u5fc6\u5f15\u53d1\u9b45\u529b\u98ce\u66b4 Branding makes charming hurriance<\/strong><\/p>\n

\u9879\u76ee\u4f4d\u4e8e\u4eba\u6f6e\u6c47\u96c6\u7684\u6f6e\u6d41\u521b\u610f\u8857\u533a\uff0c\u5728\u6cbf\u8857\u7684\u73bb\u7483\u6a71\u7a97\u4e2d\uff0c\u8bbe\u8ba1\u5c06\u539f\u7528\u7acb\u9762\u7ed3\u6784\u4fdd\u7559\uff0c\u5728\u900f\u660e\u7684\u89c6\u9519\u89c9\u7cfb\u7edf\u4e2d\uff0c\u5b9b\u5982\u7cbe\u81f4\u7684\u60c5\u7eea\u6536\u7eb3\u76d2\uff0c\u5411\u6bcf\u4e2a\u8def\u8fc7\u7684\u884c\u4eba\u4f20\u9012\u7740\u6807\u5fd7\u6027\u7684\u54c1\u724c\u7b26\u53f7\u3002\u5f53\u591c\u5e55\u964d\u4e34\uff0c\u6d41\u5149\u6ea2\u5f69\u7684\u706f\u5149\u52fe\u52d2\u51fa\u611f\u5b98\u7684\u591a\u91cd\u8c61\u9650\uff0c\u5728\u5df2\u77e5\u4e0e\u672a\u77e5\u4e2d\uff0c\u5f70\u663e\u7740\u5c5e\u4e8eZ\u65f6\u4ee3\u5e74\u8f7b\u4eba\u7684\u6001\u5ea6\u3002<\/p>\n

The project is located in the fashionable creative block where people gather. In the glass window along the street, the original facade structure is retained. In the transparent optical illusion system, it is like a delicate emotional storage box, conveying the iconic brand symbol to every passing pedestrian. When night falls, the colorful lights outline the multiple quadrants of the senses. In the known and unknown, the attitude of young people belongs to the age of Z era is revealed.<\/p>\n

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\u25bd\u6cbf\u8857\u73bb\u7483\u6a71\u7a97 Vitrines along the street<\/span><\/p>\n

\"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n

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CC\u00a0CLUB \u4ece\u5e74\u8f7b\u7fa4\u4f53\u7684\u793e\u4ea4\u65b9\u5f0f\u5207\u5165\u7a7a\u95f4\uff0c\u91cd\u5851\u4e00\u4e2a\u6781\u5177\u4e2a\u6027\u7684\u60c5\u7eea\u73b0\u573a\uff0c\u6253\u7834\u591c\u5e97\u6c89\u95f7\u7684\u7a7a\u95f4\u5370\u8c61\uff0c\u5f53\u591c\u665a\u88ab\u67d3\u4e0a\u989c\u8272\uff0c\u5c5e\u4e8e\u8fd9\u91cc\u7684\u6d3b\u529b\u65f6\u523b\u624d\u771f\u6b63\u5230\u6765\u3002<\/p>\n

CC CLUB cuts into the space from the social way of the young group, reshapes a highly personalized emotional scene, breaks the dull impression of the nightclub space, and only when the night is stained with color does the vitality of the place really come.<\/p>\n

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\"\"<\/a> \"\"<\/a><\/p>\n

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\u5728\u5e74\u8f7b\u7fa4\u4f53\u5fc3\u7406\u7684\u6d1e\u5bdf\u4e0a\uff0c\u54c1\u724c\u8bb0\u5fc6\u4e0e\u8bbe\u8ba1\u8fbe\u6210\u4e86\u9ad8\u5ea6\u4e00\u81f4\uff1a\u901a\u8fc7\u904d\u5e03\u7a7a\u95f4\u7684\u534a\u5706\u5f62\u4f53\u4e0e\u591a\u5a92\u4f53\u827a\u672f\u88c5\u7f6e\uff0c\u6620\u7167\u4e86\u54c1\u724c\u540d\u79f0\u4e2d\u201cCC\u201d\u7684\u610f\u8c61\uff0c\u4ee5\u201cCharm Capital\u201d\uff08\u9b45\u529b\u4e2d\u5fc3\uff09\u8be0\u91ca\u4e86\u54c1\u724c\u5bf9Z\u4e16\u4ee3\u793e\u7fa4\u7684\u611f\u53ec\uff1a\u6bcf\u4e2a\u4eba\u5728\u8fd9\u91cc\u90fd\u80fd\u627e\u5230\u8868\u8fbe\u81ea\u6211\u7684\u65b0\u65b9\u5f0f\uff0c\u5728\u7fa4\u4f53\u8ba4\u540c\u7684\u6709\u6548\u534a\u5f84\u5185\uff0c\u5524\u8d77\u6bcf\u4e2a\u4f53\u9a8c\u8005\u7684\u5fc3\u7406\u6170\u85c9\u3002<\/p>\n

In terms of insight into the psychology of young groups, brand memory and design have reached a high degree of agreement: the semi-circular shape and multimedia art installation covering the empty space reflect the image of “CC” in the brand name, and interpret the Charm Capital of the brand to the community of Generation Z: Everyone can find new ways to express themselves here, arousing the psychological comfort of each experiencer within the effective radius of group identity.<\/p>\n

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