{"id":404821,"date":"2023-04-28T18:13:11","date_gmt":"2023-04-28T10:13:11","guid":{"rendered":"https:\/\/mooool.com\/walk-the-talk-by-italo-rota-and-cra-carlo-ratti-associati.html"},"modified":"2023-04-28T18:29:08","modified_gmt":"2023-04-28T10:29:08","slug":"walk-the-talk-by-italo-rota-and-cra-carlo-ratti-associati","status":"publish","type":"post","link":"https:\/\/mooool.com\/en\/walk-the-talk-by-italo-rota-and-cra-carlo-ratti-associati.html","title":{"rendered":"Walk the Talk by Italo Rota + CRA-Carlo Ratti Associati"},"content":{"rendered":"

\u672c\u6587\u7531 CRA-Carlo Ratti Associati \u6388\u6743mooool\u53d1\u8868\uff0c\u6b22\u8fce\u8f6c\u53d1\uff0c\u7981\u6b62\u4ee5mooool\u7f16\u8f91\u7248\u672c\u8f6c\u8f7d\u3002<\/span><\/span><\/strong>
\n Thanks CRA-Carlo Ratti Associati\u00a0 for authorizing the publication of the project on mooool, Text description provided by CRA-Carlo Ratti Associati.<\/span><\/span><\/strong><\/p>\n

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CRA-Carlo Ratti Associati<\/strong><\/a>\uff1a\u5efa\u7b51\u5e08Italo Rota\u548c\u56fd\u9645\u8bbe\u8ba1\u4e0e\u521b\u610f\u5de5\u4f5c\u5ba4CRA-Carlo Ratti Associati\u4e3a2023\u5e74\u7c73\u5170\u8bbe\u8ba1\u5468\u63a8\u51fa\u4e86\u4e00\u4e2a\u9879\u76ee\uff0c\u5c06\u8be5\u5e02\u7684\u690d\u7269\u56ed\u53d8\u6210\u4e86\u4e16\u754c\u4e0a\u6700\u5927\u7684\u4e00\u4e2a\u6e38\u620f\u9762\u677f\u3002<\/p>\n

CRA-Carlo Ratti Associati<\/strong><\/a>: Architect Italo Rota and international design and innovation office CRA-Carlo Ratti Associati have unveiled a project for Milan Design Week 2023 that transforms the city\u2019s Botanical Garden into the largest game board in the world.<\/p>\n

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\u4f5c\u4e3a\u81ea\u7531\u201c\u9009\u62e9\u4f60\u81ea\u5df1\u7684\u9053\u8def\u201d\u7684\u63a2\u7d22\u6e38\u620f\u88c5\u7f6e\uff0c\u201cWalk the Talk\u201d\u6fc0\u52b1\u73a9\u5bb6\u53bb\u53d1\u73b0\u548c\u53cd\u601d\u65e5\u5e38\u4e2d\u7684\u9009\u62e9\uff0c\u4ee5\u6b64\u6765\u4f7f\u73a9\u6cd5\u6301\u7eed\u63a8\u8fdb\uff0c\u4fdd\u8bc1\u8def\u5f84\u4e0a\u7684\u4eba\u5458\u7684\u6d41\u52a8\u3002\u88c5\u7f6e\u4f7f\u7528\u80fd\u91cf\u6536\u96c6\u74f7\u7816\uff0c\u53ef\u4ee5<\/span>\u5728\u767d\u5929\u548c\u591c\u665a\u4ea7\u751f\u52a8\u6001\u7684\u706f\u5149\u548c\u58f0\u97f3\u6548\u679c\u3002\u5176\u4f5c\u4e3a\u5168\u7403\u80fd\u6e90\u516c\u53f8Eni\u5f00\u53d1\u7684\u65b0\u9879\u76ee\u4e4b\u4e00\uff0c\u540c\u65f6\u4e5f\u662f\u8bbe\u8ba1\u5468INTERNI Re-evolution\u5c55\u7684\u4e00\u90e8\u5206\uff0c\u5c06\u6301\u7eed\u5411\u516c\u4f17\u5f00\u653e\u81f32023\u5e744\u670826\u65e5\u3002<\/p>\n

Designed as an accessible \u201cchoose your own path\u201d adventure, \u201cWalk the Talk\u201d challenges players to discover and reflect on everyday choices for a sustainable mobility. The installation features energy-harvesting tiles that produce dynamic light and sound effects during day and night. The project is developed for global energy company Eni as part of the Design Week\u2019s INTERNI Re-evolution exhibition, and will be open to the public until 26th April 2023.<\/p>\n

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\u201cWalk the Talk\u201d \u8def\u5f84\u662f\u4e00\u6761\u9690\u55bb\u6027\u7684\u6f2b\u6b65\u9053\uff0c\u53cd\u6620\u4e86\u7c73\u5170\u7684\u4e3b\u8981\u7279\u8272\u5730\u6807\u3002\u5b83\u7531400\u591a\u5757\u6728\u7816\u548c32\u4e2a\u4e0d\u540c\u7c7b\u578b\u7684\u56fe\u6807\u7ec4\u6210\uff0c\u5206\u5e03\u57283500\u5e73\u65b9\u7c73\u7684\u5730\u9762\u4e0a\u3002<\/p>\n

The \u201cWalk the Talk\u201d path is structured as a metaphorical stroll around Milan, featuring the city\u2019s major landmarks. It is made up of over 400 wooden tiles and 32 different types of icons spread across 3500 square meters.<\/p>\n

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\u4ece\u4ea4\u901a\u5230\u516c\u5171\u4ea4\u901a\uff0c\u518d\u5230\u5171\u4eab\u7535\u52a8\u6c7d\u8f66\uff0c\u6bcf\u4e00\u4e2a\u56fe\u6807\u90fd\u4ee3\u8868\u4e86\u57ce\u5e02\u4ea4\u901a\u4e3b\u9898\u7684\u969c\u788d\u6216\u89e3\u51b3\u65b9\u6848\u3002\u73a9\u5bb6\u2014\u2014\u65e0\u8bba\u662f\u72ec\u81ea\u4e00\u4eba\u8fd8\u662f\u4e0e\u4ed6\u4eba\u5408\u4f5c\uff0c\u9700\u8981\u901a\u8fc7\u5bfb\u627e\u53ef\u6301\u7eed\u7684\u89e3\u51b3\u65b9\u6848\u6765\u5e94\u5bf9\u62e5\u6324\u7684\u793e\u533a\u6216\u7f3a\u4e4f\u6b65\u884c\u533a\u7b49\u6311\u6218\uff0c\u5728\u57ce\u5e02\u4e2d\u7a7f\u884c\u3002\u6bcf\u4e2a\u4eba\u7684\u9009\u62e9\u51b3\u5b9a\u4e86\u5404\u81ea\u7684\u8def\u7ebf\uff0c\u800c\u6bcf\u6761\u8def\u7ebf\u4e0a\u90fd\u4f1a\u9047\u5230\u5404\u79cd\u5341\u5b57\u8def\u53e3\u548c\u4ea4\u53c9\u53e3\u3002<\/p>\n

Each one represents either an obstacle or a solution to the game\u2019s theme of urban mobility: from traffic to public transportation and electric car sharing. Players \u2013 either alone or in tandem with others \u2013 navigate their way through the city by finding sustainable solutions to challenges such as overcrowded neighborhoods or lack of pedestrian areas. Their route depends on the choices they make, as they encounter various crossroads and intersections along the way.<\/p>\n

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\u6e38\u620f\u9053\u8def\u4e0a\u7684\u5f69\u8272\u74f7\u7816\u7531\u7279\u6b8a\u7684\u53d1\u5149\u6e05\u6f06\u548c\u8584\u819c\u7ec4\u5408\u800c\u6210\uff0c\u80fd\u591f\u5728\u767d\u5929\u6536\u96c6\u5e76\u50a8\u5b58\u80fd\u91cf\uff0c\u5728\u9ec4\u660f\u5165\u591c\u540e\u957f\u65f6\u95f4\u91ca\u653e\u5149\u8292\u3002\u6574\u4e2a\u690d\u7269\u56ed\u7684\u4f4e\u5f3a\u5ea6\u7167\u660e\u7cfb\u7edf\u589e\u5f3a\u4e86\u8fd9\u79cd\u53d1\u5149\u6548\u679c\uff0c\u4e3a\u7a7a\u95f4\u589e\u6dfb\u4e86\u4e00\u79cd\u5a31\u4e50\u7684\u6c14\u6c1b\uff0c\u4f7f\u6e38\u5ba2\u5728\u5929\u9ed1\u540e\u4e5f\u80fd\u7ee7\u7eed\u6e38\u620f\u3002\u201cWalk the Talk\u201d\u7684\u8def\u5f84\u662f\u4e0e\u6e38\u620f\u8bbe\u8ba1\u5e08Blob Factory\u6e38\u620f\u5de5\u4f5c\u5ba4\u5171\u540c\u8bbe\u8ba1\u7684\uff0c\u6574\u4f53\u7684\u5e73\u9762\u8bbe\u8ba1\u6982\u5ff5\u7531\u5219\u7531FM milano\u5de5\u4f5c\u5ba4\u63d0\u51fa\u3002<\/p>\n

The path\u2019s colored tiles are produced with a combination of special luminescent varnishes and films which harvest and store energy during the day and release a prolonged glow after dusk. This glowing effect is enhanced by a low-intensity lighting system throughout the garden, adding an atmospheric quality to the space and allowing visitors to play the game after dark. The \u201cWalk the Talk\u201d path is designed along with game designer collective Blob Factory Gaming studio, and with graphic design concept by studio FM milano.<\/p>\n

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\u201c \u2018Walk the Talk\u2019 \u4ee5\u6e38\u620f\u4e3a\u6846\u67b6\u5728\u6e38\u5ba2\u548c\u7c73\u5170\u5907\u53d7\u559c\u7231\u7684\u690d\u7269\u56ed\u4e4b\u95f4\u5f62\u6210\u5bf9\u8bdd\u3002\u5b83\u63d0\u4f9b\u4e86\u4e00\u79cd\u53c2\u4e0e\u5f0f\u7684\u65b9\u5f0f\u6765\u63a5\u89e6\u8fd9\u4e2a\u53e4\u8001\u7684\u690d\u7269\u56ed\u548c\u57ce\u5e02\uff0c\u4e5f\u5411\u4eba\u4eec\u63d0\u4f9b\u4e86\u4e00\u79cd\u53ef\u4ee5\u5206\u4eab\u7684\u7ecf\u9a8c\u3002\u201dItalo Rota\u8bf4\u9053\u3002<\/p>\n

\u201cWalk the Talk\u201d uses the gaming framework to form a dialogue between the visitor and Milan\u2019s much-loved Botanical Garden. It provides a participatory way to engage with this historical location and with the city, as well as an experience that people can share.\u201d says Italo Rota, founder of Italo Rota Building Office.<\/p>\n

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CRA\u521b\u59cb\u5408\u4f19\u4eba\u3001\u9ebb\u7701\u7406\u5de5\u5b66\u9662\u57ce\u5e02\u611f\u77e5\u5b9e\u9a8c\u5ba4\u4e3b\u4efbCarlo Ratti\u8868\u793a\uff1a\u201c\u672a\u6765\u7684\u6d41\u52a8\u6027\u5e26\u6765\u4e86\u5de8\u5927\u7684\u5b9e\u8d28\u6027\u6311\u6218\uff0c\u9700\u8981\u96c6\u4f53\u7684\u7406\u89e3\u548c\u53c2\u4e0e\u3002<\/span><\/span>\u5728\u6570\u5b57\u6e38\u620f\u65e0\u5904\u4e0d\u5728\u7684\u65f6\u4ee3\uff0c\u6211\u4eec\u5e0c\u671b\u5c1d\u8bd5\u6253\u9020\u4e00\u6b3e\u5b9e\u4f53\u6e38\u620f\u9762\u677f\uff0c\u8fd9\u4e5f\u662f\u6709\u53f2\u4ee5\u6765\u6700\u5927\u7684\u6e38\u620f\u9762\u677f\u4e4b\u4e00\u3002\u2018Walk the Talk\u2019\u521b\u9020\u4e86<\/span><\/span>\u4e00\u79cd\u65e0\u969c\u788d\u7684\u4f53\u9a8c\uff0c\u6709\u52a9\u4e8e\u5f15\u53d1\u4e00\u573a\u5173\u4e8e\u672a\u6765\u4ea4\u901a\u7684\u91cd\u8981\u5bf9\u8bdd\u3002\u201d<\/span><\/span><\/p>\n

\u201cThe future of mobility presents substantial challenges which require collective understanding and participation,\u201d says Carlo Ratti, founding partner at CRA and director of the MIT Senseable City Lab: \u201cAt a time when digital gamification is everywhere, we wanted to experiment with a physical game board – one of the largest ever made. \u201cWalk the Talk\u201d is an accessible experience to help jumpstart an important conversation about the future of mobility.\u201d<\/p>\n

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ABOUT Italo Rota
\nItalo Rota (1953, Milan) is a graduate of the Polytechnic University of Milan. Upon winning the competition to design the interiors of Mus\u00e9e d\u2019Orsay in the 80s, Italo Rota moved to Paris, where he worked on the renovation of the Museum of Contemporary Art at the Centre Pompidou, with Gae Aulenti; the hall of the French school at the Cour Carr\u00e9 of the Louvre museum; the lighting of the Notre-Dame Cathedral and the banks of the Seine river in Paris; and the renovation of the historical center of the city of Nantes. More recently, Italo Rota has helped design the civic museums of Reggio Emilia; the new Elatech robot factory in Brembilla: the great children\u2019s theater in Maciachini, Milano; the new pavilion laboratory Noosphere at the Triennale di Milano; and the Expo Milano 2015 pavilions for Kuwait and for Italian Wine, as well as the Pavilion Arts and Foods. Among his more symbolic projects are the Museo del Novecento in Piazza Duomo in Milan, the headquarters of Columbia University in New York and the Hindu Temple in Dolvy in India. He has worked on countless exhibitions in major museums, publications, installations and pavilions, including the central Pavilion for the Expo Zaragoza 2008. Italo Rota is the Scientific Director of NABA, the New Academy of Fine Arts in Milan; lecturer at Shanghai Wusong International Art City Shanghai Academy of Fine Arts; and advisor at the Tsinghua University of Beijing, one of the most prestigious Chinese universities.<\/p>\n

ABOUT CRA-CARLO RATTI ASSOCIATI
\nCRA-Carlo Ratti Associati is an international design and innovation practice based in Turin, Italy, and New York City. Drawing on Carlo Ratti\u2019s research at the Massachusetts Institute of Technology (MIT), the office is currently involved in many projects across the globe, embracing every scale of intervention \u2013 from furniture to urban planning. Among recent projects are the Italian Pavilion at Expo Dubai 2020, biophilic skyscraper CapitaSpring in Singapore, the urban curatorship of Manifesta 14 Prishtina biennial, the redesign of the Agnelli Foundation HQ in Turin, and the master plan for Milan Innovation District (MIND). CRA is the only design firm whose works have been featured three times in TIME Magazine\u2019s \u201cBest Inventions of the Year\u201d list \u2013 respectively with the Digital Water Pavilion, the Copenhagen Wheel, and Scribit. In the last years, the office has been involved in the launch of Makr Shakr, a startup producing the world\u2019s first robotic bar system, and Scribit, the write&erase robot.<\/p>\n

ABOUT ENI
\nEni is an integrated energy company with more than 30,000 employees in 69 countries. It operates with the goal of enabling and accelerating a fair and equitable energy transition, worldwide by focusing on expertise and synergy between all available technologies. The aim is to turn the adoption of a sustainable, simpler way of life into reality for millions of people with products and services fully decarbonized by 2050. Among the main levers for embarking on the decarbonization path is Eni Sustainable Mobility, Eni\u2019s new company dedicated to the transformation of mobility that combines biorefining, the sale of decarbonized products, smart mobility solutions – such as Enjoy car sharing – and Eni Live Stations, true multi-service hubs designed for people on the move.<\/p>\n

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\u9879\u76ee\u540d\u79f0\uff1aWalk the Talk
\n\u8bbe\u8ba1\uff1aItalo Rota\u548cCRA Carlo Ratti Association
\n\u5ba2\u6237\uff1aENI
\n\u5730\u70b9\uff1a\u610f\u5927\u5229 \u7c73\u5170 \u5e03\u96f7\u62c9 \u5965\u5c14\u6258\u00b7\u535a\u5854\u5c3c\u79d1\uff08\u5f00\u653e\u65f6\u95f4\uff1a10:00-22:00\uff09
\n\u9879\u76ee\u6027\u8d28\uff1a2023\u5e74\u7c73\u5170\u8bbe\u8ba1\u5468INTERNI\u8bbe\u8ba1\u518d\u8fdb\u5316\u5c55\u89c8\u7684\u4e00\u90e8\u5206
\n\u5f00\u5e55\u65e5\u671f\uff1a2023\u5e744\u670818\u65e5\u81f326\u65e5
\nCRA\u56e2\u961f\uff1aCarlo Ratti\uff08\u521b\u59cb\u4eba\uff09\u3001Andrea Cassi\uff08\u4e3b\u7ba1\u5408\u4f19\u4eba\uff09\u3001Chiara Morandini\uff08\u9879\u76ee\u7ecf\u7406\uff09\u3001Gabriele Sacchi\u3001Gary di Silvio\u3001Gianluca Zimbardi
\nItalo Rota\u56e2\u961f\uff1aItalo Rota, Francesca Grassi
\n\u5408\u4f5c\u8005\uff1a\u4e0eBBlob Factory Gaming Studio\u5171\u540c\u5f00\u53d1
\n\u56fe\u5f62\u6982\u5ff5\uff1astudio FM milano
\n\u56fe\u7247\u6765\u6e90\uff1aMarco Beck Peccoz
\n\u89c6\u9891\uff1aDavide Bernardis\uff08\u521b\u610f\u603b\u76d1\uff09\u3001Andrea Zendali\uff08\u6444\u50cf\u5e08\uff09<\/p>\n

Project Name: Walk the Talk
\nDesign: Italo Rota and CRA-Carlo Ratti Associati
\nClient: ENI
\nLocation: Orto Botanico, Brera, Milan, Italy (opening times: 10:00-22:00)
\nProject nature: Part of INTERNI Design Re-Evolution exhibition within the Milan Design Week 2023
\nOpening dates: 18-26 April 2023
\nCRA Team: Carlo Ratti (founder), Andrea Cassi (Partner in Charge), Chiara Morandini (Project Manager), Gabriele Sacchi, Gary di Silvio, Gianluca Zimbardi
\nItalo Rota Team: Italo Rota, Francesca Grassi
\nCollaborator: Developed with Blob Factory Gaming Studio
\nGraphic concept: studio FM milano
\nPhoto credits: Marco Beck Peccoz
\nVideo credits: Davide Bernardis (creative direction), Andrea Zendali (videographer)<\/p>\n

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\u201c <\/span><\/span><\/strong><\/span><\/span>\u8bbe\u8ba1\u5c06\u690d\u7269\u56ed\u53d8\u4e3a\u4e86\u4e16\u754c\u4e0a\u6700\u5927\u7684\u4e00\u4e2a\u2018\u6e38\u620f\u9762\u677f\u2019\uff0c\u5b83\u901a\u8fc7\u53c2\u4e0e\u6027\u7684\u65b9\u5f0f\u8ba9\u4eba\u4eec\u5bf9\u8bdd\u57ce\u5e02\uff0c\u5e76\u5f15\u53d1\u4eba\u4eec\u5bf9\u4e8e\u672a\u6765\u53cb\u597d\u53ef\u6301\u7eed\u4ea4\u901a\u7684\u601d\u8003\u3002<\/span><\/span>\u201d<\/span><\/strong><\/p>\n

\u5ba1\u7a3f\u7f16\u8f91\uff1aSIM<\/span><\/p>\n

\u66f4\u591a Read more about\uff1aCRA-Carlo Ratti Associati<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u672c\u6587\u7531 CRA-Carlo Ratti Associati \u6388\u6743mooool\u53d1\u8868\uff0c\u6b22\u8fce\u8f6c\u53d1\uff0c\u7981\u6b62\u4ee5mooool\u7f16\u8f91\u7248\u672c\u8f6c\u8f7d\u3002 Thanks CRA-Carlo Ratti Associati\u00a0 for authorizing the publication of the project on mooool, Text description provided by CRA-Carlo Ratti Associati.   CRA-Carlo Ratti Associati\uff1a\u5efa\u7b51\u5e08Italo Rota\u548c\u56fd\u9645\u8bbe\u8ba1\u4e0e\u521b\u610f\u5de5\u4f5c\u5ba4CRA-Carlo Ratti Associati\u4e3a2023\u5e74\u7c73\u5170\u8bbe\u8ba1\u5468\u63a8\u51fa\u4e86\u4e00\u4e2a\u9879\u76ee\uff0c\u5c06\u8be5\u5e02\u7684\u690d\u7269\u56ed\u53d8\u6210\u4e86\u4e16\u754c\u4e0a\u6700\u5927\u7684\u4e00\u4e2a\u6e38\u620f\u9762\u677f\u3002 CRA-Carlo Ratti Associati: Architect Italo Rota and international design and innovation office CRA-Carlo Ratti Associati have unveiled a project for Milan Design Week…<\/p>\n","protected":false},"author":18620,"featured_media":404251,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[523],"tags":[],"photographer":[],"space":[23326,678],"position":[],"developer":[],"designer":[21902],"_links":{"self":[{"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/posts\/404821"}],"collection":[{"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/users\/18620"}],"replies":[{"embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/comments?post=404821"}],"version-history":[{"count":0,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/posts\/404821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/media\/404251"}],"wp:attachment":[{"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/media?parent=404821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/categories?post=404821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/tags?post=404821"},{"taxonomy":"photographer","embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/photographer?post=404821"},{"taxonomy":"space","embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/space?post=404821"},{"taxonomy":"position","embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/position?post=404821"},{"taxonomy":"developer","embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/developer?post=404821"},{"taxonomy":"designer","embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/designer?post=404821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}