{"id":427444,"date":"2023-07-25T15:20:19","date_gmt":"2023-07-25T07:20:19","guid":{"rendered":"https:\/\/mooool.com\/make-custom-ip-the-hard-currency-in-the-traffic-age-by-dean-design.html"},"modified":"2023-07-25T15:47:54","modified_gmt":"2023-07-25T07:47:54","slug":"make-custom-ip-the-hard-currency-in-the-traffic-age-by-dean-design","status":"publish","type":"post","link":"https:\/\/mooool.com\/en\/make-custom-ip-the-hard-currency-in-the-traffic-age-by-dean-design.html","title":{"rendered":"Make custom IP the \u201chard currency\u201d in the traffic age by DEAN DESIGN"},"content":{"rendered":"

\u672c\u6587\u7531 \u8fea\u5b89\u8bbe\u8ba1 \u6388\u6743mooool\u53d1\u8868\uff0c\u6b22\u8fce\u8f6c\u53d1\uff0c\u7981\u6b62\u4ee5mooool\u7f16\u8f91\u7248\u672c\u8f6c\u8f7d\u3002<\/span><\/span><\/strong>
\n Thanks DEAN DESIGN for authorizing the publication of the project on mooool, Text description provided by DEAN DESIGN.<\/span><\/span><\/strong><\/p>\n

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\u8fea\u5b89\u8bbe\u8ba1<\/a><\/strong>\uff1a\u5f53IP\u5b8c\u6210\u4e86\u4ece\u62bd\u8c61\u5230\u5177\u8c61\u7684\u8de8\u8d8a\uff0c\u4f5c\u4e3a\u6f6e\u6d41\u7684\u5316\u8eab\u3001\u6587\u5316\u7684\u8f7d\u4f53\u3001\u60c5\u611f\u7684\u8bb0\u5fc6\uff0c\u5c3d\u6570\u690d\u5165\u65e5\u5e38\u751f\u6d3b\uff0c\u840c\u5316\u4eba\u5fc3\u6216\u662f\u5386\u4e45\u966a\u4f34\uff0c\u7686\u662f\u7f8e\u597d\u57ce\u5e02\u7684\u4e00\u90e8\u5206\u3002\u2014\u2014 \u8fea\u5b89\u8bbe\u8ba1<\/p>\n

DEAN DESIGN<\/a><\/strong>\uff1aWhen IP moves from the abstract to the concrete, It becomes the embodiment of trends, The carrier of culture, and the memory of emotion, integrated in daily life. Whether it warms people’s hearts or accompany them for all time, It\u2019s part of a beautiful city.\u2014\u2014Dean Design<\/p>\n

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\u4f34\u968f\u7740\u4f20\u7edf\u6a21\u5f0f\u4e0b\u7684\u6d41\u91cf\u89c1\u9876\uff0c\u4ee5\u53ca\u65b0\u578b\u6d41\u91cf\u7684\u5f3a\u52bf\u6d8c\u5165\uff0c\u666f\u89c2\u9886\u57df\u4ea6\u8fc8\u5165\u4e86\u201c\u4e07\u7269\u7686\u53efIP\u5316\u201d\u7684\u521b\u4f5c\u4e95\u55b7\u671f\u3002\u4e8e\u662f\uff0c\u627f\u8f7d\u4e86\u57ce\u5e02\u9762\u8c8c\u3001\u54c1\u724c\u4eba\u683c\u3001\u5728\u5730\u6587\u5316\u3001\u6f6e\u6d41\u5f15\u529b\u7b49\u5185\u6db5\u7684IP\uff0c\u8d8a\u6765\u8d8a\u6210\u4e3a\u5546\u4e1a\u7834\u5c40\u3001\u7834\u5708\u7684\u4e00\u9053\u72ec\u7279\u98ce\u666f\u7ebf\u3002\u7136\u800c\uff0c\u8fd9\u9053\u4e0e\u666f\u89c2\u4ea7\u54c1\u76f8\u878d\u5171\u751f\u7684\u98ce\u666f\u7ebf\uff0c\u5982\u679c\u4ec5\u4ec5\u505c\u7559\u5728\u98ce\u683c\u6216\u7f8e\u5b66\u7684\u5c42\u9762\uff0c\u90a3\u4e48\u53ea\u80fd\u8fce\u6765\u6619\u82b1\u4e00\u73b0\u7684\u9057\u61be\u7ed3\u5c40\u3002<\/p>\n

\u5728\u666f\u89c2\u8bbe\u8ba1\u9886\u57df\u9887\u6709\u76db\u540d\u7684\u8fea\u5b89\u8bbe\u8ba1\uff0c\u4f5c\u4e3a\u65e9\u65e9\u6295\u5165\u4e8eIP\u7814\u53d1\u4e0e\u5b9a\u5236\u7684\u5148\u884c\u8005\uff0c\u5176\u6df1\u8c19\u666f\u89c2IP\u4ece\u6982\u5ff5\u5230\u843d\u5730\u3001\u4ece\u6280\u672f\u5230\u827a\u672f\u3001\u4ece\u8de8\u754c\u5230\u65e0\u754c\u3001\u4ece\u6587\u5316\u8ba4\u540c\u5230\u60c5\u611f\u5171\u9e23\u7684\u5168\u94fe\u8def\u521b\u4f5c\u4f53\u7cfb\uff0c\u5c06\u4e30\u6c9b\u7684\u6545\u4e8b\u7ebf\u4e0e\u9971\u6ee1\u7684\u60c5\u7eea\u611f\u67d3\u529b\u6ce8\u5165IP\u4e4b\u4e2d\uff0c\u4ee5\u827a\u672f\u4e4b\u7b14\uff0c\u6292\u7ed8\u201c\u827a\u672f-\u573a\u6240-\u666f\u89c2-\u60c5\u611f\u201d\u7684\u8f6c\u6362\uff0c\u6700\u7ec8\u5b9e\u73b0\u73af\u5883\u7684\u4eba\u6587\u7cbe\u795e\u3002<\/p>\n

\u4ece\u6e58\u6c5f\u6587\u5316\u5b88\u62a4\u8005\u300c\u8389\u8389\u300d\uff0c\u5230\u6f6e\u8da3\u5c0f\u7cbe\u7075\u300c\u9ca4\u9ca4\u300d\u3001\u63a2\u7d22\u672a\u77e5\u7684\u5c0f\u9e7f\u300c\u4ee3\u53f7X-Deer\u300d\u3001\u6816\u4e8e\u5c71\u91ce\u7684\u300c\u68ee\u4e4b\u7cbe\u7075\u300d\uff0c\u4ee5\u53ca\u7ff1\u7fd4\u4e8e\u5929\u7a7a\u7684\u9e1f\u7fa4\u3001\u6000\u63e3\u61a7\u61ac\u800c\u773a\u671b\u7684\u5973\u5b69\u3001\u5bcc\u6709\u7ae5\u8da3\u7684\u8611\u83c7\u4f1e\u3001\u817e\u4e91\u9a7e\u96fe\u7684\u9a8f\u9a6c\u7b49\uff0c\u8fea\u5b89\u8bbe\u8ba1\u7b14\u4e0b\u7684\u6bcf\u4e00\u4e2aIP\uff0c\u90fd\u954c\u523b\u7740\u5728\u5730\u6587\u5316\u7684\u56e0\u5b50\uff0c\u5145\u6ee1\u4e86\u5168\u9f84\u53cb\u597d\u7684\u4e92\u52a8\u8da3\u5473\uff0c\u4e88\u4eba\u65e0\u9650\u7f8e\u597d\u7684\u8bb0\u5fc6\u611f\u77e5\u548c\u9ad8\u4e8e\u9884\u671f\u7684\u6c89\u6d78\u5f0f\u4f53\u9a8c\u3002<\/strong><\/p>\n

With the peak of traffic under the traditional mode and the strong influx of new traffic, the landscape field has entered a period of creative explosion where “everything can be IP-ized”. As a result, IP, which carries the connotations of city face, brand personality, local culture, and fashion trends, has emerged as a distinctive setting for commercial breakthroughs. However, IP, symbiotic with landscape products, will last briefly if it solely focuses on style or aesthetics.<\/p>\n

As a pioneer in IP research and development and customization, Dean Design, which is renowned in the landscape design sector, knows well the entire chain creation system of landscape IP from concept to landing, from technology to art, from cross-boundary to without borders, and from cultural identity to emotional resonance. By injecting abundant story lines and full emotions into IP, Dean Design strives to transform “art-place-landscape-emotions” with the pen of art, so as to ultimately realize humanistic spirit of the environment.<\/p>\n

Each of IP by Dean Designs has been imprinted with local cultures and is full of interactive fun for all ages, from “Lily,” the guardian of the Xiangjiang River culture, to “LiLi,” the trendy elf, “X-Deer,” the curious deer, and “Forest Elves” living in the wild, as well as birds soaring in the sky, girls looking out of the sky with longing, the lovely mushroom umbrellas, and the steeds riding on clouds and fogs, etc. All give people unlimited beautiful memories and immersive experiences beyond expectations.<\/p>\n

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01. \u666f\u89c2IP\u6545\u4e8b\u5316\u7684\u8d77\u70b9\u5728\u4e8e\u6587\u5316\u8ba4\u540c\u4e0e\u5728\u5730\u7cbe\u795e The origin of landscape IP storytelling lies in cultural identity and on-the-ground spirits.<\/strong><\/span><\/p>\n

\u840c\u53d1\u3001\u5b75\u5316\u3001\u6253\u78e8\u3001\u5f3a\u5316\u3001\u843d\u5730\uff0c\u8fea\u5b89\u8bbe\u8ba1\u5728\u8bf8\u591a\u666f\u89c2IP\u7684\u7ecf\u9a8c\u6c89\u6dc0\u4e2d\uff0c\u603b\u7ed3\u5f62\u6210\u4e86\u4e00\u5957\u5b8c\u5584\u800c\u4e13\u4e1a\u7684\u7814\u53d1\u3001\u5b9e\u8df5\u4f53\u7cfb\u3002<\/strong>\u5728\u4ed6\u4eec\u770b\u6765\uff0c\u4e00\u4e2a\u9879\u76ee\u5982\u4f55\u63d0\u70bc\u51faIP\uff0c\u6216\u8005\u8bf4\u4e00\u4e2a\u9879\u76ee\u80fd\u5426\u63d0\u70bc\u51fa\u6253\u52a8\u4eba\u5fc3\u7684IP\uff0c\u8981\u7ecf\u8fc7\u4e00\u6bb5\u6f2b\u957f\u7684\u5b75\u5316\u671f\u3002<\/p>\n

\u8fd9\u671f\u95f4\uff0c\u8bbe\u8ba1\u5e08\u5c06\u4ece\u5404\u4e2a\u7ef4\u5ea6\u53bb\u6eaf\u6e90\u4eba\u4eec\u4e0e\u57ce\u5e02\u3001\u7f8e\u597d\u751f\u6d3b\u4e4b\u95f4\u7684\u7ebd\u5e26\uff0c\u601d\u7d22\u666f\u89c2IP\u7684\u6545\u4e8b\u5316\u3001\u62df\u4eba\u5316\u6216\u62df\u7269\u5316\u3002<\/strong>\u5176\u4e2d\u6700\u4e3a\u6839\u672c\u7684\u6e90\u70b9\uff0c\u4fbf\u5728\u4e8e\u4ece\u5e7f\u535a\u7cbe\u6df1\u7684\u5728\u5730\u6587\u5316\u4e2d\uff0c\u7cbe\u51c6\u63d0\u70bc\u51fa\u80fd\u4ee3\u8868\u8fd9\u4e2a\u9879\u76ee\u7684\u610f\u8c61\u4e0e\u7b26\u53f7\uff0c\u5bfb\u627e\u80fd\u4e0e\u9879\u76ee\u5b9a\u4f4d\u3001\u8c03\u6027\u3001\u7cbe\u795e\u76f8\u547c\u5e94\u7684\u6587\u5316\u7b26\u53f7\uff0c\u6700\u7ec8\u7ecf\u7531\u827a\u672f\u5316\u7684\u62bd\u8c61\u4e0e\u6f14\u7ece\uff0c\u6253\u9020\u51fa\u751f\u52a8\u7684\u666f\u89c2IP\u3002<\/p>\n

\u201c\u5b75\u5316IP\u9700\u8981\u81ea\u4e0a\u800c\u4e0b\u7684\u4ea7\u54c1\u601d\u7ef4\uff0c\u800c\u4e0d\u5355\u7eaf\u662f\u8bbe\u8ba1\u601d\u7ef4\u6216\u5de5\u7a0b\u601d\u7ef4\u3002\u201d<\/strong>\u8fea\u5b89\u8bbe\u8ba1\u575a\u4fe1\u666f\u89c2IP\u6545\u4e8b\u5316\uff0c\u5fc5\u987b\u6709\u6587\u5316\u8ba4\u540c\u4e0e\u5728\u5730\u7cbe\u795e\u5f3a\u6709\u529b\u7684\u5960\u57fa\uff0c\u5c31\u50cf\u6784\u5efa\u4e00\u4e2a\u751f\u547d\u4e00\u6837\uff0c\u4e3aIP\u6ce8\u5165\u6df1\u5c42\u6b21\u7684\u6545\u4e8b\u7ebf\u3001\u4e30\u5bcc\u7684\u60c5\u611f\u548c\u6709\u8da3\u7684\u7075\u9b42\uff0c\u6f14\u7ece\u7740\u6b23\u6b23\u5411\u8363\u7684\u5f53\u4ee3\u666f\u89c2\u56fe\u666f\u3002\u4e5f\u56e0\u6b64\uff0c\u6b63\u5982\u8fea\u5b89\u6240\u671f\u5f85\u7684\u90a3\u6837\uff0c\u5176\u4f5c\u54c1\u4e0d\u6b62\u4e8e\u63d0\u9ad8\u4e00\u4ee3\u4eba\u7684\u5ba1\u7f8e\u4e0e\u751f\u6d3b\u65b9\u5f0f\uff0c\u540c\u65f6\u4e3a\u793e\u4f1a\u521b\u9020\u9644\u52a0\u4ef7\u503c\uff0c\u201c\u4e5f\u8bb8\u54ea\u5929\u6211\u4eec\u7684IP\u4f5c\u54c1\uff0c\u751a\u81f3\u6709\u671b\u6210\u4e3a\u57ce\u5e02\u7cbe\u795e\u6587\u660e\u7684\u5f53\u4ee3\u8f7d\u4f53\uff0c\u8fd9\u662f\u6211\u4eec\u6700\u9ad8\u7684\u76ee\u6807\u3002\u201d\u521b\u59cb\u4eba\u5c55\u671b\u9053\u3002<\/p>\n

In the experience precipitation of numerous landscape IPs, Dean Design has compiled a set of sound and professional R&D and practise system that includes sprouting, incubating, polishing, strengthening, and landing. According to them, it will take a long time to incubate and create an IP that touches people\u2019s heart in a project.<\/p>\n

During this period, the designers will trace the bonds between people, the city and the good life from many perspectives, and will take into account IP storyline and personification. The most fundamental source is to accurately extract the imagery and symbols that can represent the project from the profound local culture, to find the cultural symbols that can echo with the project’s positioning, tone and spirit, and finally to create a vivid landscape IP through artistic abstraction and interpretation.<\/p>\n

\u201cTop-down product thinking, rather than simple design or engineering thinking, is necessary for IP incubation.\u201c Dean Design firmly believes that landscape IP storytelling must have a strong foundation of cultural identity and on-the-ground spirit. Just like developing a life, we should inject the IP with deep story lines, rich emotions and interesting souls, interpreting a thriving modern landscape picture. Therefore, as Dean expects, its works add value to society in addition to improving the aesthetics and lifestyle of a generation. \u201cOur ultimate goal is that one day our IP works will become the modern carriers of the city’s spiritual civilization,\u201d the founder anticipates.<\/p>\n

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\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n

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\u8389\u8389\u6587\u5316IP\u5f62\u8c61\u4f5c\u4e3a\u8fd9\u4e00\u4e3b\u9898\u6545\u4e8b\u7684\u5177\u8c61\u5316\uff0c\u65e2\u662f\u6e58\u6c5f\u5730\u57df\u7684\u7279\u6b8a\u6587\u5316\u7b26\u53f7\uff0c\u66f4\u662f\u5c71\u6c34\u81ea\u7136\u3001\u672c\u771f\u751f\u6d3b\u7684\u4ea4\u70b9\uff0c\u4f20\u8fbe\u7740\u85cf\u533f\u5176\u4e2d\u7684\u6df1\u523b\u5bd3\u610f\uff1a\u4e00\u65b9\u5929\u5730\u95f4\uff0c\u987a\u4ece\u672c\u5fc3\uff0c\u81ea\u7531\u8ffd\u9010\u7406\u60f3\u751f\u6d3b\u7684\u5999\u5883\u3002<\/p>\n

Lily’s cultural IP image, which serves as the embodiment of this thematic story, is not only a unique cultural icon of the Xiangjiang River region, but also the interplay of landscape, nature, and real life, which conveys a profound meaning hidden therein: just follow your heart and pursue an ideal life freely.<\/p>\n

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\u4ee5\u201c\u84dd\u8272\u661f\u7403\u63a2\u7d22\u8ba1\u5212\u201d\u4e3a\u6545\u4e8b\u80cc\u666f\uff0c\u539f\u672c\u6765\u81ea\u5e78\u8fd0X\u661f\uff0c\u662f\u4e00\u4e2a\u7f16\u53f7\u4e3aX2022\u7684\u5916\u661f\u4eba\u3002\u5728\u4e00\u6b21\u661f\u9645\u5de1\u822a\u4e4b\u65c5\u4e2d\uff0c\u8eab\u4e3a\u52d8\u6d4b\u5458\u7684X2022\u7531\u4e8e\u4e22\u5931\u4fe1\u53f7\uff0c\u610f\u5916\u843d\u5165\u795e\u79d8\u9ed1\u6d1e\u4e2d\uff0c\u8de8\u8d8a\u6570\u4ebf\u5149\u5e74\u7740\u9646\u81f3\u73b0\u5728\u7684\u5730\u7403\u3002\u56e0\u5176\u5916\u5f62\u9177\u4f3c\u5730\u7403\u7684\u9ca4\u9c7c\uff0c\u6240\u4ee5\u88ab\u5730\u7403\u661f\u4eba\u79f0\u4e3a\u201c\u9ca4\u9ca4\u201d\u3002<\/p>\n

With \u201cBlue Planet Exploration Programmer\u201d as the story backdrop, X2022 is an alien from Lucky Planet X. During an interstellar cruise trip, X2022, a surveyor, accidentally fell into a black hole due to the loss of signal, and landed on the Earth across 100 million light years. Then it was called \u201cLiLi\u201d because it looked like a carp of the Earth.<\/p>\n

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\u521d\u8e0f\u5165\u8fd9\u7247\u964c\u751f\u661f\u7403\uff0c\u9ca4\u9ca4\u4fbf\u964d\u843d\u5728\u957f\u6c99\u6e58\u6c5f\u5468\u8fb9\u7684\u571f\u5730\u4e0a\u3002\u8fd9\u662f\u4e00\u5ea7\u6b23\u6b23\u5411\u8363\u3001\u5b89\u5b81\u7965\u548c\u7684\u57ce\u5e02\uff0c\u751f\u6d3b\u5728\u6b64\u7684\u65cf\u6c11\uff0c\u8fc7\u7740\u4ee5\u5bb6\u5ead\u4e3a\u5355\u4f4d\u7684\u7fa4\u5c45\u751f\u6d3b\uff0c\u4ed6\u4eec\u540c\u9ca4\u9ca4\u4e00\u6837\uff0c\u5929\u6027\u53ef\u7231\u3001\u6d3b\u529b\u81ea\u4fe1\uff0c\u5e76\u52c7\u4e8e\u63a2\u7d22\u81ea\u5df1\u7684\u70ed\u7231\u3002\u5728\u5f53\u4ee3\u65cf\u6c11\u7684\u5e26\u9886\u4e0b\uff0c\u9ca4\u9ca4\u5f88\u5feb\u878d\u5165\u5176\u4e2d\uff0c\u5e76\u8ddf\u968f\u7740\u65b0\u670b\u53cb\uff0c\u4f53\u9a8c\u5230\u4e86\u524d\u6240\u672a\u6709\u7684\u5d2d\u65b0\u4e50\u8da3 \u2014\u2014 \u97f3\u4e50\u3001\u6ed1\u677f\u3001\u9493\u9c7c\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u9ca4\u9ca4\u81ea\u5e26\u9526\u9ca4\u4f53\u8d28\u7684\u6280\u80fd\uff0c\u4e5f\u5c06\u597d\u8fd0\u4e0e\u798f\u6c14\u5e26\u7ed9\u4e86\u8eab\u8fb9\u66f4\u591a\u7684\u4eba\uff0c\u4ee4\u548c\u8c10\u3001\u5feb\u4e50\u5145\u65a5\u7740\u8fd9\u5ea7\u57ce\u5e02\u7684\u6bcf\u4e00\u4e2a\u89d2\u843d\u3002<\/p>\n

When first stepping into this strange plant, LiLi landed on the Xiangjiang River area, Changsha, a thriving, peaceful city where the residents living in family units are energetic, confident, and brave to pursue their passions just like LiLi. Led by them, Lili settled in quickly and experienced the unprecedented fun and interest with new friends- through music, skateboarding and fishing. At the same time, LiLi, with its own lucky quality, brings fortune and good luck to people around, making the city full of harmony and happiness.<\/p>\n

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\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n

 <\/p>\n

\u5728IP\u89c6\u89c9\u5f62\u8c61\u8bed\u8a00\u7684\u5851\u9020\u4e2d\uff0c\u8bbe\u8ba1\u5e08\u76f4\u62b5\u57ce\u5e02\u6587\u5316\u5185\u6838\uff0c\u4ece\u201c\u6f6e\u8da3\u6ed1\u677f\u5c11\u5e74\u201d\u3001\u201c\u521b\u610f\u5409\u4ed6\u624b\u201d\u3001\u201c\u5782\u9493\u751f\u6d3b\u5bb6\u201d\uff0c\u7acb\u8db3\u5f53\u4ee3\u5ba1\u7f8e\u89c6\u89d2\uff0c\u5728\u98ce\u683c\u4e0a\u521b\u65b0\u5339\u914d\u5e74\u8f7b\u4e00\u4ee3\u7684\u65b0\u6f6e\u6587\u5316\uff0c\u884d\u751f\u521b\u8bbe\u51fa\u591a\u5143\u7684\u9ca4\u9ca4IP\u5f62\u8c61\uff0c\u8c61\u5f81\u7740\u4e0e\u81ea\u7136\u548c\u8c10\u5171\u5904\u7684\u7f8e\u597d\u7406\u5ff5\uff0c\u4e92\u901a\u957f\u6c99\u6e58\u6c5f\u7684\u8fc7\u53bb\u4e0e\u672a\u6765\u3002<\/p>\n

When shaping IP visual image, the designers emphasized the city\u2019s culture core and draw inspiration from “hip skateboarders,” “creative guitarists,” and “fisherman” based on modern aesthetics, to develop new fashion culture that is compatible with the younger generation in terms of style. The diverse LiLi IP image created symbolizes the concept of living in harmony with nature, and links the Xiangjiang River’s past and future in Changsha.<\/p>\n

 <\/p>\n

 <\/p>\n

02 \u666f\u89c2IP\u62df\u4eba\u5316\u7684\u7cbe\u9ad3\uff0c\u4ece\u6d41\u91cf\u4e4b\u738b\uff0c\u5230\u5168\u9f84\u5171\u9e23 The Essence of Personified Landscape IP, From king of traffic, to all-ages resonance<\/strong><\/span><\/p>\n

\u63d0\u53caIP\uff0c\u65e0\u8bba\u96c5\u4fd7\uff0c\u4f17\u4eba\u7684\u5370\u8c61\u91cc\u7ed5\u4e0d\u5f00\u201c\u7206\u6b3e\u201d\u4e8c\u5b57\u3002\u5f88\u957f\u4e00\u6bb5\u65f6\u95f4\u5185\uff0c\u201c\u7206\u6b3e\u5373\u6d41\u91cf\uff0c\u6d41\u91cf\u5373\u4ef7\u503c\u201d\u7684\u5355\u4e00\u5546\u4e1a\u53d9\u4e8b\u903b\u8f91\uff0c\u5f71\u54cd\u7740\u5ba2\u6237\u7aef\u7684\u9700\u6c42\u3001\u8bbe\u8ba1\u7aef\u7684\u5448\u73b0\u3001\u8bbf\u5ba2\u7aef\u7684\u4f53\u9a8c\uff0c\u50ac\u5316\u4e86\u65e0\u6570\u7684\u6253\u5361\u80dc\u5730\u3002\u76f8\u8f83\u4e8e\u5e02\u573a\u4e0a\u8981\u4e48\u89c6\u6d41\u91cf\u4e3a\u6d2a\u6c34\u731b\u517d\u3001\u8981\u4e48\u4e3a\u6551\u547d\u7a3b\u8349\u7684\u8bba\u8c03\uff0c\u8fea\u5b89\u8bbe\u8ba1\u66f4\u503e\u5411\u4e8e\u5c06\u6d41\u91cf\u770b\u4f5c\u4e00\u628a\u53cc\u5203\u5251\uff0c\u201c\u6709\u6d41\u91cf\uff0c\u610f\u5473\u7740\u66f4\u5e7f\u6cdb\u5730\u89e6\u8fbe\u4e86\u76ee\u6807\u5ba2\u7fa4\uff0c\u8ba9IP\u771f\u6b63\u4e0e\u6d88\u8d39\u8005\u7684\u60c5\u611f\u8bb0\u5fc6\u6709\u6548\u94fe\u63a5\u3002\u800c\u5982\u679c\u6ca1\u6709\u521d\u59cb\u7684\u6d41\u91cf\uff0c\u53c8\u4f55\u8c08\u540e\u9762\u53ef\u6301\u7eed\u8fd0\u8425\u65f6\u7684\u7559\u91cf\u3002\u201d<\/strong><\/p>\n

\u56e0\u6b64\uff0c\u8fea\u5b89\u8bbe\u8ba1\u7528\u5e73\u5e38\u5fc3\u5730\u770b\u5f85\u6d41\u91cf\uff0c\u5c06\u66f4\u591a\u7684\u65f6\u95f4\u7cbe\u529b\u653e\u5728\u5982\u4f55\u7cbe\u8fdb\u4e13\u4e1a\u3001\u7edf\u7b79\u8d44\u6e90\u3001\u8de8\u754c\u6574\u5408\u4e0a\uff0c\u201c\u6211\u4eec\u76f8\u4fe1\u53ea\u8981\u628a\u63e1\u4f4f\u4e00\u4e2aIP\u7684\u6838\u5fc3\uff0c\u65e0\u8bba\u662f\u5546\u4e1a\u7684\u7edf\u7b79\u3001\u6d41\u91cf\u7684\u8f6c\u5316\u8fd8\u662f\u5f52\u5c5e\u611f\u7684\u5f3a\u5316\uff0c\u90fd\u662f\u81ea\u7136\u800c\u7136\u3001\u6c34\u5230\u6e20\u6210\u7684\u4e8b\u60c5\u3002\u201d<\/strong><\/p>\n

\u4e0e\u6b64\u540c\u65f6\uff0c\u4e3a\u5438\u775b\u800c\u5438\u775b\u5374\u7a7a\u65e0\u5185\u6838\u7684IP\u8bbe\u8ba1\uff0c\u6ce8\u5b9a\u53ea\u80fd\u652b\u53d6\u4e00\u65f6\u7684\u6d41\u91cf\uff0c\u800c\u6e6e\u706d\u5728\u65f6\u4ee3\u7684\u6d2a\u6d41\u4e4b\u4e2d\u3002\u4ece\u6d41\u91cf\u4e4b\u738b\u5230\u5168\u9f84\u5171\u9e23\uff0c\u8fea\u5b89\u8bbe\u8ba1\u8d4b\u4e88IP\u4ee5\u7f8e\u597d\u7684\u3001\u521b\u65b0\u7684\u6d3b\u529b\uff0c\u4ee5\u53ca\u66f4\u52a0\u5bcc\u6709\u60f3\u8c61\u529b\u3001\u5305\u5bb9\u6027\u7684\u5185\u6db5\uff0c\u5b9e\u73b0\u73af\u5883\u3001\u7a7a\u95f4\u3001\u4ea7\u54c1\u53ca\u5de5\u7a0b\u7684\u9ad8\u6548\u534f\u540c\uff0c\u56de\u5f52\u81f3\u5bf9\u57ce\u5e02\u751f\u6d3b\u4e0e\u751f\u6001\u672c\u8eab\u7684\u5347\u534e\u3002<\/strong><\/p>\n

No matter how elegant or vulgar IP is, people always associate it with the word “popular” while discussing it. For a long time, the single business narrative logic of “Being popular increases traffic, which generates value” has influenced the client’s demands, design presentation, and visitor experience, resulting in numerous scenic spots. In the face of arguments in the market that traffic is either a flood or a straw, Dean Design prefers to see traffic as a double-edged sword: “Traffic means that the target audience is reached more widely, so that the IP is really effectively linked to the emotional memory of the consumer. And if there is no initial traffic, how can we talk about the retention in the later sustainable operation”.<\/p>\n

Therefore, Dean Design considers traffic with an open mind and devotes more time and energy to refining the profession, coordinating resources and cross-border integration. “We think that as long as we understand the fundamentals of an IP, we can easily coordinate business, convert traffic, or strengthen a sense of belonging in a natural way.<\/p>\n

At the same time, IP designs that are attractive purely but lack a core are doomed to attract brief attention and be swept away by the flow of time. From king of traffic to resonance of all ages, Dean Design provides IP beautiful and innovative energy, as well as more imaginative and inclusive implications, to realize the efficient synergy of environment, space, products and engineering, and improve urban life and ecology itself.<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n

 <\/p>\n

\u6545\u4e8b\u7ebf\u7684\u8bb2\u8ff0\uff0c\u56f4\u7ed5\u4ee3\u53f7X-Deer\u7279\u5de5\u7684\u4e00\u573a\u661f\u7403\u5192\u9669\u5947\u65c5\u5c55\u5f00\u3002\u8bbe\u8ba1\u5e08\u900f\u8fc7\u5f53\u4ee3\u6f6e\u73a9\u98ce\u683c\u4e0e\u79d1\u6280\u98ce\u7684\u4ea4\u7ec7\uff0c\u5c06\u89c2\u8005\u5f15\u5165\u672a\u6765\u751f\u6d3b\u7684\u5d2d\u65b0\u8bed\u5883\u4e2d\u3002\u6df1\u5165\u81f3\u89c6\u89c9\u5f62\u8c61\u8bed\u8a00\u7684\u4f20\u8fbe\u4e2d\uff0c\u7075\u52a8\u9177\u5e05\u7684X-Deer IP\u5f62\u8c61\uff0c\u957f\u7740\u4e00\u53cc\u53ef\u7231\u9e7f\u89d2\uff0c\u8eab\u7740\u94f6\u8272\u91d1\u5c5e\uff0c\u878d\u8da3\u5473\u3001\u5a31\u4e50\u3001\u521b\u610f\u4e8e\u4e00\u4f53\u3002\u5176\u5145\u76c8\u6d3b\u529b\u611f\u7684\u9020\u578b\uff0c\u4e0d\u65ad\u91ca\u653e\u7740\u8d85\u8d8a\u666f\u89c2\u89c6\u89d2\u7684\u751f\u6d3b\u65b9\u5f0f \u2014\u2014 \u6f6e\u9177\u3001\u8da3\u5473\u4e0e\u72ec\u7279\u3002<\/p>\n

The plot centers on the planetary adventure of codenamed X-Deer. The designers offer the viewer a fresh perspective on life in the future by fusing modern fashion and technology. With a pair of adorable antlers and dressed in a silver metal outfit, the X-Deer IP character blends fun, amusement, and innovation in the visual language. Its dynamic form unleashes a cool, fun, and distinctive lifestyle that transcends the landscapes.<\/p>\n

 <\/p>\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n

 <\/p>\n

IP\u6545\u4e8b\u7ebf\u56f4\u7ed5\u4e00\u573a\u68ee\u6797\u5b88\u62a4\u8ba1\u5212\u5c55\u5f00\u3002\u4e3b\u89d2Selina\u4e0e\u8df3\u8df3\u662f\u6765\u81ea\u539f\u59cb\u6a61\u6811\u68ee\u6797\u7684\u4e24\u4e2a\u7cbe\u7075\u4f7f\u8005\uff0c\u5b83\u4eec\u6816\u606f\u5728\u6b64\u5df2\u8fd1\u767e\u5e74\uff0c\u5171\u540c\u7528\u9b54\u6cd5\u9ed8\u9ed8\u5b88\u62a4\u7740\u8fd9\u7247\u7684\u4ee4\u5176\u70ed\u7231\u81f3\u6df1\u7684\u5bb6\u56ed\u3002\u8fd9\u4e00\u9762\u79ef\u8fbe\u4e07\u4ea9\u7684\u6a61\u6811\u68ee\u6797\uff0c\u539f\u672c\u662f\u4e00\u7247\u8471\u90c1\u82cd\u52b2\u7684\u4e1b\u6797\uff0c\u6b65\u5165\u5176\u4e2d\uff0c\u704c\u6728\u85e4\u8513\u7eb5\u6a2a\uff0c\u690d\u7269\u99a8\u9999\u56db\u6ea2\uff0c\u5904\u5904\u7686\u666f\u5b9b\u82e5\u7ae5\u8bdd\u3002\u76f4\u5230\u6709\u4e00\u5929\uff0c\u68ee\u6797\u91cc\u7a81\u7136\u5347\u8d77\u4e86\u4e00\u56e2\u8be1\u5f02\u7684\u7070\u8272\u96fe\u6c14\uff0c\u56e0\u70df\u96fe\u8513\u5ef6\u6108\u6765\u6108\u6d53\u70c8\uff0c\u5bfc\u81f4\u6811\u6728\u4eec\u65e0\u6cd5\u4eab\u53d7\u5230\u5145\u8db3\u9633\u5149\u3002<\/p>\n

\u4e8e\u662f\uff0cSelina\u4e0e\u8df3\u8df3\u7cbe\u7075\u98de\u5230\u70df\u96fe\u4e2d\u5fc3\uff0c\u53d1\u73b0\u6709\u4e00\u6279\u5916\u6765\u5165\u4fb5\u8005\u6b63\u5728\u7eb5\u706b\u70e7\u6797\u3002\u4e24\u4eba\u5728\u8fd0\u7528\u9b54\u6cd5\u5c06\u8fd9\u7fa4\u4eba\u8d76\u8d70\u540e\uff0c\u56e0\u6cd5\u672f\u6d88\u8017\u91cf\u592a\u5927\u8eab\u4f53\u53d8\u5f97\u6108\u6765\u6108\u865a\u5f31\u3002\u4f46\u4e3a\u4fdd\u62a4\u690d\u7269\u4eec\u7684\u751f\u5b58\u73af\u5883\uff0c\u5b83\u4eec\u4fbf\u4ece\u5404\u5904\u91c7\u96c6\u80a5\u6c83\u6ce5\u571f\uff0c\u8986\u76d6\u4f4f\u53d7\u4f24\u6216\u67af\u840e\u7684\u690d\u7269\u4f24\u53e3\u3002\u76f4\u81f3\u6625\u5929\u6765\u4e34\uff0c\u4e07\u7269\u82cf\u9192\uff0c\u6811\u6728\u91cd\u957f\u65b0\u82bd\uff0c\u6a61\u6811\u68ee\u6797\u4e5f\u6062\u590d\u4e86\u4e45\u8fdd\u7684\u5e73\u9759\u3002<\/p>\n

The IP storyline revolves around a program to protect forest. The main characters, Selina and TiaoTiao, are two elves from the virgin oak forest. They have been inhabiting here for nearly a hundred years, silently using magic to protect their home that they adore. This 10,000-acre oak forest was once a lush jungle, like a fairy tale with bushes and vines and plant fragrances everywhere. Until one day, the forest had been covered in a peculiar grey fog, which prevented the trees from getting enough sunlight as the smoke grew more strong.<\/p>\n

Therefore, Selina and TiaoTiao flew to the centre of the smoke, finding a group of alien invaders setting fire to the forest. After using their magic to drive the group away, the two became increasingly weaker due to large energy they consume. But they still worked hard to gather fertile soil from everywhere to cover the wounds of the injured or withered plants, in order to protect the living conditions of plants. Until the spring is approaching, when everything awakens, and trees begin to sprout again, the oak forest regained its long-lost peace.<\/p>\n

 <\/p>\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n

 <\/p>\n

\u4ece\u666f\u89c2\u5eca\u9053\u3001\u4e3b\u9898\u82b1\u56ed\u5230\u516c\u5171\u6d3b\u52a8\u533a\uff0c\u300c\u68ee\u4e4b\u7cbe\u7075\u300dSelina\u548c\u8df3\u8df3\u7a7f\u68ad\u5728\u4e0d\u540c\u5c3a\u5ea6\u7684\u201c\u751f\u6d3b\u5267\u573a\u201d\u4e2d\u3002\u4f5c\u4e3a\u5b88\u62a4\u81ea\u7136\u7684\u4f7f\u8005\uff0c\u5b83\u4eec\u56f4\u7ed5\u5728\u7a7f\u884c\u4e8e\u6b64\u7684\u89c2\u8005\u8eab\u8fb9\uff0c\u4ee5\u7531\u5f62\u8c61\u5ef6\u4f38\u800c\u51fa\u7684\u4eb2\u5bc6\u611f\u67d3\u529b\uff0c\u4ee4\u4eba\u4eec\u6536\u83b7\u6109\u60a6\u7684\u540c\u65f6\uff0c\u66f4\u611f\u77e5\u5230\u201c\u57ce\u5e02\u201d\u4e0e\u201c\u81ea\u7136\u201d\u7684\u65e0\u95f4\u5171\u751f\u3002<\/p>\n

From landscape corridors, themed gardens to public activity areas, Selina and TiaoTiao, the “elves of the forest”, are present in the “theatre of life” at different scales. As the guardians of nature, they surround the viewers as they walk through the site. They make people feel joyful while sensing the harmony between “city” and “nature” thanks to their intimate and contagious power obtained from their visuals.<\/p>\n

 <\/p>\n

 <\/p>\n

03. \u666f\u89c2IP\u65e0\u754c\u5171\u751f\uff0c\u53ef\u6301\u7eed\u8d4b\u80fd\u5546\u4e1a\uff0c\u6109\u60a6\u751f\u6d3b Landscape IP Unbounded Symbiosis, Sustainably empowering business and delighting life<\/strong><\/p>\n

\u4ece0\u52301\uff0c\u4ece1\u5230\u65e0\u9650\uff0c\u8fea\u5b89\u8bbe\u8ba1\u6293\u4f4f\u4e86\u666f\u89c2\u60c5\u666f\u5316\u8425\u9020\u548c\u88c5\u7f6e\u4f53\u9a8c\u8bbe\u8ba1\u670d\u52a1\u7684\u91cd\u70b9\uff0c\u6df1\u8c19IP\u4e0e\u8d85\u7ea7IP\u7684\u88c2\u53d8\u4e4b\u9053\uff0cIP\u8bbe\u8ba1\u4e4b\u8def\u8d70\u5f97\u53ef\u8c13\u987a\u98ce\u987a\u6c34\u3002\u8ffd\u60f3\u5176\u5dee\u5f02\u5316\u4f18\u52bf\uff0c\u5f3a\u5927\u7684\u7efc\u5408\u578b\u5b9e\u529b\u65e0\u7591\u662f\u9996\u8981\u3002<\/p>\n

\u591a\u5e74\u53d1\u5c55\uff0c\u5982\u4eca\u7684\u8fea\u5b89\u8bbe\u8ba1\u4e0d\u4ec5\u4e1a\u6001\u4e30\u5bcc\uff0c\u591a\u5143\u8de8\u754c\uff0c\u662f\u4e00\u5bb6\u6574\u5408\u666f\u89c2\u8bbe\u8ba1\u3001IP\u7b56\u5212\u3001\u4ea7\u54c1\u8bbe\u8ba1\u3001\u5de5\u7a0b\u7ba1\u7406\u7b49\u591a\u65b9\u8d44\u6e90\u7684\u7efc\u5408\u8bbe\u8ba1\u670d\u52a1\u5546\uff0c\u4e3a\u57ce\u5e02\u516c\u5171\u7a7a\u95f4\u3001\u5546\u4e1a\u8857\u533a\u3001\u513f\u7ae5\u4e50\u56ed\u3001\u8fd0\u52a8\u573a\u5730\u53ca\u5730\u4ea7\u8bbe\u8ba1\u63d0\u4f9b\u4e13\u4e1a\u670d\u52a1\uff0c\u540c\u65f6\u57fa\u4e8e\u591a\u5e74\u7684IP\u7814\u53d1\u4e0e\u5b9e\u8df5\u7ecf\u9a8c\uff0c\u5176\u4f5c\u54c1\u5c55\u73b0\u51fa\u827a\u672f\u521b\u9020\u3001\u79d1\u6280\u667a\u9020\u3001\u4eba\u6587\u7115\u65b0\u7684\u5149\u8f89\uff0c\u8ba9\u57ce\u5e02\u6587\u5316\u4e0e\u751f\u6001\u73af\u5883\u548c\u8c10\u5171\u878d \u2014\u2014 \u5f53\u4ee3\u3001\u524d\u6cbf\u3001\u7406\u6027\u3002<\/strong><\/p>\n

\u201c\u827a\u672f\u6109\u60a6\u751f\u6d3b\uff0c\u59cb\u7ec8\u662f\u6211\u4eec\u6253\u9020IP\u7684\u521d\u8877\u3002\u5728\u5b58\u91cf\u65f6\u4ee3\u540c\u8d28\u5316\u7684\u5e02\u573a\u4e0b\uff0cIP\u80cc\u540e\u7684\u8da3\u5473\u6027\u3001\u4e92\u52a8\u6027\u3001\u53ef\u6301\u7eed\u6027\uff0c\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u51b3\u5b9a\u4e86\u666f\u89c2\u751f\u6d3b\u5316\u3001\u573a\u666f\u54c1\u8d28\u5316\u3001\u5bb6\u5177\u96d5\u5851\u5316\u3001\u73af\u5883\u5b9c\u4eba\u5316\u7b49\u76ee\u6807\u80fd\u5426\u8fbe\u6210\u3002\u201d\u521b\u59cb\u4eba\u9610\u8ff0\u9053\u3002<\/p>\n

\u5728\u5177\u4f53\u7684\u8bbe\u8ba1\u4e2d\uff0c\u8fea\u5b89\u8bbe\u8ba1\u900f\u8fc7\u827a\u672fIP\u5316\u7684\u63d0\u70bc\u4e0eIP\u6545\u4e8b\u5316\u7684\u518d\u521b\u9020\uff0c\u6574\u5408\u8d44\u6e90\u6784\u5efa\u591a\u5143\u8de8\u754c\u7684\u4ea7\u4e1a\u94fe\u4f53\u7cfb\uff0c\u8ba9\u573a\u5730\u7814\u7a76\u3001\u4e3b\u9898\u8425\u9020\u4e0e\u6545\u4e8b\u7ebf\u8fd0\u884c\u7ef4\u6301\u7740\u9ad8\u4e8e\u5e02\u573a\u7684\u6c34\u51c6\uff0c\u5e76\u4e0d\u65ad\u6316\u6398\u8d85\u8d8a\u666f\u89c2\u89c6\u89d2\u7684\u751f\u6d3b\u65b9\u5f0f\uff0c\u4e3a\u57ce\u5e02\u4eba\u5c45\u7a7a\u95f4\u6784\u5efa\u72ec\u4e00\u65e0\u4e8c\u7684\u4eba\u6587\u5173\u6000\u4f53\u9a8c\uff0c\u5168\u9762\u63a8\u8fdb\u666f\u89c2\u53cb\u597d\u578b\u793e\u4f1a\u7684\u53ef\u6301\u7eed\u5b9e\u8df5\u3002<\/strong><\/p>\n

From 0 to 1, from 1 to infinity, Dean Design has grasped the focus of landscape scenario creation and installation experience design services. Due to its understanding of the transition from IP to super IP, its road to IP design is quite smooth. Strong comprehensive strength is undoubtedly the most important factor in terms of its differentiating advantage.<\/p>\n

With years of development, Dean Design is not only a rich and diversified cross-border business, but also a comprehensive design service provider that integrates landscape design, IP planning, product design, engineering management and other resources, providing expert services for urban public space, commercial streets, children’s playgrounds, sports venues and real estate design. Meanwhile, thanks to years of IP R&D and practical experience, its works feature artistic creation, intelligent manufacturing, and humanistic rejuvenation, making the urban culture and the ecological environment coexist in harmony – in a contemporary, cutting-edge, and rational manner.<\/p>\n

\u201cOur original goal when building IP was to “enjoy life via art. The enjoyment, interactivity, and sustainability of the IP somehow determine whether the objectives of landscape living, scene quality, furniture sculpting, and pleasant environment can be realized under the homogenized market of the stock age,\u201c said the founder.<\/p>\n

In the specific design, Dean Design has integrated resources to build a diverse and cross-border industrial chain system through the refinement of art IP and the re-creation of IP storytelling, so as to keep site research, theme creation and story line operation at a better standard than the market. It continues to explore lifestyles that go beyond the landscape, aiming to build a unique humanistic experience for urban living, and to comprehensively push forward the sustainable practice of a landscape-friendly society.<\/p>\n

 <\/p>\n

\u25bd\u4fdd\u5229\u82e5\u6bd4\u90bb\u00b7\u897f\u5b89\u62c9\u83f2Mall IP\u8bbe\u8ba1 The IP design of the Laffee Mall of Poly Ruobin Xi ‘an<\/span><\/p>\n

\"\"<\/a><\/p>\n

\u25bd\u897f\u5b89\u4fdd\u5229\u00b7\u548c\u5149\u5c18\u6a3e\u4e00\u671f IP-\u5416\u5b9d Xi ‘an Poly \u00b7 Light dust Yue phase I IP-Azbao<\/span><\/p>\n

\"\"<\/a><\/p>\n

\u25bd\u897f\u5b89\u4fdd\u5229\u00b7\u548c\u5149\u5c18\u6a3e\u4e8c\u671f IP-\u5c0fK Xi ‘an Poly \u00b7 Light Dust Yue Phase II IP- Little K<\/span><\/p>\n

\"\"<\/a><\/p>\n

\u25bd\u957f\u6c99\u4fdd\u5229\u00b7\u548c\u5149\u5c18\u6a3e IP\u8bbe\u8ba1 Changsha Poly \u00b7 Light dust Yue IP design<\/span><\/p>\n

\"\"<\/a><\/p>\n

\u25bd\u5510\u5c71\u9f99\u6e56\u00b7\u5929\u5883\u6c47 IP\u8bbe\u8ba1 Tangshan Longhu Tianjinghui IP design<\/span><\/p>\n

\"\"<\/a><\/p>\n

\u25bd\u897f\u660c\u9886\u5730\u00b7\u89c2\u56ed IP\u8bbe\u8ba1 IP design of Xichang Territory and Observation Garden<\/span><\/p>\n

\"\"<\/a><\/p>\n

\u25bd\u897f\u5b89\u4fdd\u5229\u00b7\u548c\u5149\u5c18\u6a3e IP\u8bbe\u8ba1 Xi ‘an Poly \u00b7 Light dust Yue IP design<\/span><\/p>\n

\"\"<\/a><\/p>\n

\u25bd\u90d1\u5dde\u9f99\u6e56\u00b7\u5929\u77e9 IP\u8bbe\u8ba1 Zhengzhou Longhu \u00b7 Tianmoment IP design<\/span><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

\u201c\u5728\u5b58\u91cf\u535a\u5f08\u7684\u7ade\u4e89\u6001\u52bf\u4e0b\uff0c\u60f3\u8981\u6316\u6398\u65b0\u6d41\u91cf\uff0c\u666f\u89c2IP\u7684\u751f\u6001\u5316\u6784\u5efa\u8d8a\u6765\u8d8a\u52bf\u5728\u5fc5\u884c\uff0c\u5177\u6709\u7cbe\u795e\u5185\u6838\u7684IP\u5c06\u6210\u4e3a\u5546\u4e1a\u5e02\u573a\u7684\u2018\u786c\u901a\u8d27\u2019\u3002\u201d<\/strong>\u6d41\u91cf\u4e4b\u5916\uff0cIP\u7684\u4ef7\u503c\u5c5e\u6027\uff0c\u4ece\u5546\u4e1a\u88c2\u53d8\u5230\u6587\u5316\u94fe\u63a5\u3001\u60c5\u611f\u5171\u9e23\u9762\u9762\u4ff1\u5230\uff0c\u5b83\u80fd\u5c06\u57ce\u5e02\u9762\u8c8c\u3001\u793e\u533a\u751f\u6d3b\u3001\u4eba\u6587\u7cbe\u795e\u7684\u6c14\u97f5\uff0c\u5c3d\u6536\u4e8e\u62df\u4eba\u3001\u62df\u7269\u72b6\u6001\u4e4b\u4e2d\uff0c\u5b9e\u73b0\u56db\u4e24\u62e8\u5343\u65a4\u7684\u5546\u4e1a\u6d41\u91cf\u3002<\/p>\n

\u57fa\u4e8e\u6b64\uff0c\u8fea\u5b89\u8bbe\u8ba1\u7684IP\u5b9a\u5236\u5316\u4e4b\u8def\uff0c\u4e0d\u56ff\u4e8e\u7a0d\u7eb5\u5373\u901d\u7684\u6d41\u91cf\uff0c\u800c\u81f4\u529b\u4e8e\u5c06\u5176\u6253\u9020\u4e3a\u7cbe\u795e\u957f\u9752\u7684\u6587\u5316\u5730\u6807\u3002<\/strong>\u5728\u521b\u4f5c\u4e2d\uff0c\u5176\u59cb\u7ec8\u4ee5\u975e\u6807\u4e3a\u524d\u63d0\uff0c\u4ee5\u8bbe\u8ba1\u4e3a\u9a71\u52a8\u3001\u4ee5\u827a\u672f\u4e3a\u8f7d\u4f53\uff0c\u5728\u53ef\u6301\u7eed\u521b\u65b0\u4e2d\uff0c\u4e0d\u65ad\u6784\u5efa\u5145\u6ee1\u6587\u5316\u57fa\u56e0\u548c\u81ea\u7136\u6d3b\u529b\u7684IP\u751f\u957f\u4f53\u7cfb\uff0c\u5e76\u901a\u8fc7\u5168\u4ea7\u4e1a\u94fe\u5b9a\u5236\u5f00\u53d1\u7684\u6a21\u5f0f\uff0c\u8ba9\u666f\u89c2IP\u878d\u5165\u5728\u5730\u3001\u690d\u5165\u751f\u6d3b\u3001\u6df1\u5165\u4eba\u5fc3\u3002<\/p>\n

In order to access the new flow, it is crucial to create an environmentally friendly landscape IP, and that IP with a spiritual core will become the “hard currency” of the market under the stock competition. In addition to the flow, the value features of IP include business transformation, culture links as well as emotional resonance in all facets. It can convey urban scenery, communal life, and the human spirit, thus maximizing market traffic.<\/p>\n

Thus, Dean Design, while customizing IP, is devoted to creating an eternal cultural landmark rather than being limited to passing traffic. During creation, it always starts with the custom, uses design as the engine and art as the medium, continually constructing an IP growth system that is rich in cultural DNA and has a natural vigour for sustainable innovation. By doing so, landscape IP is made to blend into the environment, become ingrained in daily life, and enter people’s hearts through the mode of customized development of the entire industrial chain.<\/p>\n

 <\/p>\n

\n

\u201c<\/span> <\/span><\/strong><\/span>IP\u7684\u8bbe\u8ba1\u4e8e\u573a\u666f\u800c\u8a00\uff0c\u4e0d\u53ea\u662f\u5f62\u8c61\u5c55\u793a\u822c\u7684\u5b58\u5728\uff0c\u800c\u662f\u8ba9\u666f\u89c2IP\u878d\u5165\u5728\u5730\u3001\u690d\u5165\u751f\u6d3b\u3001\u6df1\u5165\u4eba\u5fc3\u3002<\/span><\/span>\u201d<\/span><\/strong><\/p>\n

\u5ba1\u7a3f\u7f16\u8f91: Maggie<\/span><\/p>\n

\u66f4\u591a Read more about:\u00a0 \u8fea\u5b89\u8bbe\u8ba1<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u672c\u6587\u7531 \u8fea\u5b89\u8bbe\u8ba1 \u6388\u6743mooool\u53d1\u8868\uff0c\u6b22\u8fce\u8f6c\u53d1\uff0c\u7981\u6b62\u4ee5mooool\u7f16\u8f91\u7248\u672c\u8f6c\u8f7d\u3002 Thanks DEAN DESIGN for authorizing the publication of the project on mooool, Text description provided by DEAN DESIGN.   \u8fea\u5b89\u8bbe\u8ba1\uff1a\u5f53IP\u5b8c\u6210\u4e86\u4ece\u62bd\u8c61\u5230\u5177\u8c61\u7684\u8de8\u8d8a\uff0c\u4f5c\u4e3a\u6f6e\u6d41\u7684\u5316\u8eab\u3001\u6587\u5316\u7684\u8f7d\u4f53\u3001\u60c5\u611f\u7684\u8bb0\u5fc6\uff0c\u5c3d\u6570\u690d\u5165\u65e5\u5e38\u751f\u6d3b\uff0c\u840c\u5316\u4eba\u5fc3\u6216\u662f\u5386\u4e45\u966a\u4f34\uff0c\u7686\u662f\u7f8e\u597d\u57ce\u5e02\u7684\u4e00\u90e8\u5206\u3002\u2014\u2014 \u8fea\u5b89\u8bbe\u8ba1 DEAN DESIGN\uff1aWhen IP moves from the abstract to the concrete, It becomes the embodiment of trends, The carrier of culture, and the memory of emotion, integrated in daily life. Whether it…<\/p>\n","protected":false},"author":16310,"featured_media":426965,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[523],"tags":[],"photographer":[],"space":[23326,23784],"position":[561],"developer":[],"designer":[24370],"_links":{"self":[{"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/posts\/427444"}],"collection":[{"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/users\/16310"}],"replies":[{"embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/comments?post=427444"}],"version-history":[{"count":1,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/posts\/427444\/revisions"}],"predecessor-version":[{"id":427445,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/posts\/427444\/revisions\/427445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/media\/426965"}],"wp:attachment":[{"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/media?parent=427444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/categories?post=427444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/tags?post=427444"},{"taxonomy":"photographer","embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/photographer?post=427444"},{"taxonomy":"space","embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/space?post=427444"},{"taxonomy":"position","embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/position?post=427444"},{"taxonomy":"developer","embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/developer?post=427444"},{"taxonomy":"designer","embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/designer?post=427444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}