{"id":438498,"date":"2023-09-06T10:43:40","date_gmt":"2023-09-06T02:43:40","guid":{"rendered":"https:\/\/mooool.com\/micro-renewal-for-nanshan-cattle-herding-village-chongqing-by-10design.html"},"modified":"2023-09-06T10:46:22","modified_gmt":"2023-09-06T02:46:22","slug":"micro-renewal-for-nanshan-cattle-herding-village-chongqing-by-10design","status":"publish","type":"post","link":"https:\/\/mooool.com\/en\/micro-renewal-for-nanshan-cattle-herding-village-chongqing-by-10design.html","title":{"rendered":"Micro-renewal for Nanshan Cattle-herding Village, Chongqing by 10Design"},"content":{"rendered":"

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\nThanks 10Design for authorizing the publication of the project on mooool, Text description provided by 10Design.<\/span><\/span><\/strong><\/p>\n

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\u5341\u4f5c\u8bbe\u8ba1<\/strong><\/a>\uff1a\u65e5\u524d\uff0cCCTV-1\u300a\u5c71\u6c34\u95f4\u7684\u5bb6\u300b\u64ad\u51fa\u4e86\u5357\u5c71\u653e\u725b\u6751\u7684\u6545\u4e8b\uff0c\u8bb2\u8ff0\u4e86\u8fd9\u4e2a\u4f4d\u4e8e\u91cd\u5e86\u5e02\u5357\u5c71\u98ce\u666f\u533a\u5317\u90e8\u7684\u6751\u5e84\u5982\u4f55\u901a\u8fc7\u4e61\u6751\u65c5\u6e38\u5b9e\u73b0\u519c\u65c5\u878d\u5408\u3001\u57ce\u4e61\u878d\u901a\u7684\u4e61\u6751\u632f\u5174\u3002\u6545\u4e8b\u80cc\u540e\u4ee3\u8868\u7740\u7684\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u6751\u5e84\u7684\u53d8\u8fc1\uff0c\u66f4\u662f\u4e61\u6751\u632f\u5174\u6218\u7565\u5728\u5357\u5c71\u653e\u725b\u6751\u7684\u6210\u529f\u5b9e\u8df5\u3002<\/p>\n

\u4e61\u6751\u632f\u5174\u662f\u515a\u7684\u4e8c\u5341\u5927\u62a5\u544a\u63d0\u51fa\u7684\u91cd\u8981\u4efb\u52a1\u4e4b\u4e00\uff0c\u65e8\u5728\u63a8\u52a8\u4e61\u6751\u4ea7\u4e1a\u3001\u4eba\u624d\u3001\u6587\u5316\u3001\u751f\u6001\u3001\u7ec4\u7ec7\u7684\u5168\u9762\u632f\u5174\u3002\u800c\u4e61\u6751\u65c5\u6e38\u4f5c\u4e3a\u4e61\u6751\u632f\u5174\u6218\u7565\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u5bf9\u4e8e\u4fc3\u8fdb\u4e61\u6751\u632f\u5174\u3001\u519c\u4e1a\u53d1\u5c55\u548c\u519c\u6c11\u589e\u6536\u81f4\u5bcc\u5177\u6709\u975e\u5e38\u91cd\u8981\u7684\u4f5c\u7528\u3002\u5357\u5c71\u653e\u725b\u6751\u4f5c\u4e3a\u4e00\u4e2a\u5178\u578b\u7684\u4e61\u6751\u65c5\u6e38\u793a\u8303\u6751\uff0c\u5e0c\u671b\u901a\u8fc7\u56e0\u5730\u5236\u5b9c\u7684\u5fae\u66f4\u65b0\u8bbe\u8ba1\uff0c\u80fd\u591f\u6709\u6548\u6539\u5584\u4e61\u6751\u73af\u5883\u3001\u63d0\u9ad8\u4e61\u6751\u751f\u6d3b\u8d28\u91cf\u3001\u4fc3\u8fdb\u4e61\u6751\u65c5\u6e38\u4e1a\u53d1\u5c55\uff0c\u8fdb\u4e00\u6b65\u63a8\u52a8\u4e61\u6751\u632f\u5174\u6218\u7565\u7684\u5b9e\u65bd\u3002<\/p>\n

10Design<\/strong><\/a>\uff1aRecently, CCTV-1 aired the story of Nanshan Cattle-herding Village on “Homes in Beautiful China”. The narrative depicts how this village, located in the northern part of the Nanshan Scenic Area in Chongqing, achieved rural revitalization through the integration of agritourism, to foster a harmonious blend of rural and urban elements. Beyond narrating the evolution of a singular village, the story epitomizes the triumphant implementation of the rural revitalization strategy in Nanshan Cattle-herding Village.<\/p>\n

Rural revitalization stands as one of the vital tasks outlined in the report to 20th National Congress of the Communist Party of China. Its objective is to comprehensively rejuvenate rural industries, talents, culture, ecology, and organizations. As an integral component of the rural revitalization strategy, rural tourism plays a crucial role in fostering rural revival, agricultural development, and increasing farmers’ income and prosperity. Nanshan Cattle-herding Village, as an exemplary rural tourism demonstration village, aims to enhance the rural environment, elevate the quality of rural life, and promote rural tourism development through context-specific micro-renewal design. These efforts further drive the implementation of the rural revitalization strategy.<\/p>\n

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\u8bbe\u8ba1\u80cc\u666f Design Background<\/strong><\/p>\n

\u201c\u4f9d\u5357\u5c71\u5317\uff0c\u4e34\u957f\u6c5f\u5cb8\uff0c\u82b3\u8349\u840b\u840b\uff0c\u7fe0\u6797\u8471\u8471\u3002\u6668\u89c2\u7a7a\u8c37\u4e91\u96fe\uff0c\u66ae\u8d4f\u519c\u5bb6\u708a\u70df\u3002\u7985\u623f\u901a\u5e7d\u5f84\uff0c\u56ed\u6797\u6620\u7e41\u82b1\u3002\u5448\u7530\u56ed\u91ce\u8da3\u7f8e\u666f\uff0c\u4f34\u949f\u9f13\u86d9\u9e23\u9e1f\u97f3\u2026\u2026\u201d\u2014\u2014\u653e\u725b\u6751\u8d4b”<\/p>\n

“By Nanshan’s northern side, where Yangtze’s waters flow, verdant grasses thrive, emerald woods a-show. at dawn, misty valleys enchant with their hue, and twilight reveals homesteads’ smoke anew. Zen chambers on tranquil paths reside, gardens mirror flowers in a splendid stride. A rustic countryside’s charm unfolds, serene, with chimes, drums, frogs, and birds’ melodic scene…”.\u2014 Cattle-herding Village Ode<\/p>\n

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\u25bd\u9879\u76ee\u533a\u4f4d Project location<\/span><\/p>\n

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\u00a9\ufe0f\u5341\u4f5c\u8bbe\u8ba1<\/figcaption><\/figure>\n

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\u653e\u725b\u6751\u5730\u5904\u91cd\u5e86\u5e02\u5357\u5c71\u98ce\u666f\u533a\u5317\u90e8\uff0c\u56e0\u6751\u5185\u6709\u4e00\u5de8\u77f3\uff0c\u5f62\u4f3c\u725b\uff0c\u5934\u5411\u94c1\u5c71\u576a\uff0c\u5982\u9a91\u725b\u653e\u7267\u800c\u5f97\u540d\u3002\u6751\u5185\u5c71\u4f53\u8d77\u4f0f\uff0c\u904d\u5e03\u5404\u7c7b\u690d\u7269\uff0c\u6797\u6728\u8d44\u6e90\u4e30\u5bcc\uff0c\u690d\u88ab\u8986\u76d6\u7387\u9ad8\uff0c\u81ea\u7136\u751f\u6001\u73af\u5883\u826f\u597d\u3002\u8fd9\u91cc\u8fd8\u6709\u5357\u5c71\u5bfa\u3001\u53e4\u4f5b\u5bfa\u4ee5\u53ca\u53e4\u6811\u540d\u6728\u7b49\u5386\u53f2\u6587\u5316\u8d44\u6e90\u3002\u653e\u725b\u6751\u4ee5\u82b1\u5349\u82d7\u6728\u548c\u4e61\u6751\u65c5\u6e38\u4e3a\u4e3b\u8981\u4ea7\u4e1a\uff0c\u62e5\u6709\u591a\u4e2a\u4f11\u95f2\u519c\u4e1a\u56ed\u533a\u548c\u6c11\u5bbf\u96c6\u7fa4\u3002<\/p>\n

Nestled in the northern reaches of Nanshan Scenic Area in Chongqing, Cattle-herding Village derives its name from a remarkable boulder that resembles a grazing cattle, its head facing Tieshanping. With undulating terrain and a profusion of plant species, the village boasts rich forest resources and abundant vegetation, ensuring a thriving natural ecological environment. Historical and cultural assets like Nanshan Temple, Ancient Buddha Temple, and venerable trees further enrich the locale. Cattle-herding Village thrives on the pillars of horticulture, seedlings, and rural tourism, supported by several leisure agriculture zones and clusters of countryside accommodations.<\/p>\n

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\u25bd\u9879\u76ee\u5468\u8fb9\u73af\u5883 Project surrounding environment<\/span><\/p>\n

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\u8bbe\u8ba1\u6df1\u77e5\u53ea\u6709\u7acb\u8db3\u4e8e\u5728\u5730\u6587\u5316\u7684\u66f4\u65b0\u6539\u9020\uff0c\u624d\u80fd\u5728\u8fd9\u7247\u571f\u5730\u751f\u6839\u53d1\u82bd\u3002\u4e3a\u4e86\u8fdb\u4e00\u6b65\u53d1\u5c55\u653e\u725b\u6751\uff0c\u63d0\u5347\u4e61\u6751\u65c5\u6e38\u7684\u5438\u5f15\u529b\u548c\u7ade\u4e89\u529b\uff0c\u901a\u8fc7\u5bf9\u653e\u725b\u6751\u5728\u5730\u6587\u5316\u3001\u751f\u6001\u8d44\u6e90\u3001\u4ea7\u4e1a\u7ed3\u6784\u7684\u5206\u6790\uff0c\u8bbe\u8ba1\u5c06\u76ee\u5149\u805a\u7126\u4e8e\u4eba\u6587\u827a\u672f\u4e4b\u4e0a\u3002\u5e0c\u671b\u4ee5\u827a\u672f\u548c\u4eba\u6587\u4e3a\u6838\u5fc3\uff0c\u5bf9\u5728\u5730\u5143\u7d20\u8fdb\u884c\u518d\u521b\u4f5c\u3001\u518d\u5f00\u53d1\u548c\u518d\u5229\u7528\uff0c\u5c06\u827a\u672f\u4e0e\u81ea\u7136\u3001\u6587\u5316\u4e0e\u65c5\u6e38\u76f8\u7ed3\u5408\uff0c\u6253\u9020\u4e00\u4e2a\u72ec\u7279\u800c\u5bcc\u6709\u5438\u5f15\u529b\u7684\u4e61\u6751\u65c5\u6e38\u76ee\u7684\u5730\u3002\u4ee5\u827a\u672f\u4f5c\u4e3a\u672a\u6765\u65c5\u6e38\u7684\u9a71\u52a8\u529b\uff0c\u4e3a\u4e61\u6751\u53d1\u5c55\u6ce8\u5165\u65b0\u7684\u6587\u5316\u5143\u7d20\u548c\u6d3b\u529b\u3002<\/p>\n

The design is acutely aware that only by anchoring in the renewal and transformation of local culture can it truly take root and flourish in this land. To further develop Cattle-herding Village and enhance its allure and competitiveness in rural tourism, the focus has shifted towards the realm of humanistic arts. Through an analysis of Cattle-herding Village’s local culture, ecological resources, and industrial structure, the design concentrates on humanistic arts. The intention is to use art and humanities as the core, while engaging in re-creation, redevelopment, and reutilization of local elements, aiming to amalgamate art with nature, culture with tourism, thereby crafting a unique and enticing rural tourism destination. Art is poised to be the propellant of future tourism, which then infuses new cultural elements and vitality into rural development.<\/p>\n

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\u25bd\u66f4\u65b0\u540e\u7684\u653e\u725b\u6751 The updated cattle village<\/span><\/p>\n

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\u8bbe\u8ba1\u601d\u8def Design Thinking<\/strong><\/p>\n

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With the theme “Art in Nanshan, Even Cattle-herding is Art”, the design leverages the potent role of culture and empowers art. Employing a contemporary visual language, it re-imagines the local backdrop, and undertakes transformative interventions and image enhancements at key junctures. This approach generates comfortable contrasts and dynamic variations, culminating in the creation of the Hillside International Art Village\u2014a seamless fusion of the artistic realm and authentic rural life.<\/p>\n

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While safeguarding the natural ecological environment, preserving the village’s texture, and conserving its cultural resources, the integration and creation of art are introduced. Through micro-renewal and subtle interventions, a process is undertaken to infuse artistry into Cattle-herding Village’s infrastructure while adding new functionalities. The village is enriched with brand imagery, wayfinding signage, cultural ambiance installations, functional amenities, forest fire prevention structures, and more. By employing a holistic approach, this strategy comprehensively cultivates the establishment of a cultural and tourism brand within the village.<\/p>\n

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\u25bd\u6587\u5316\u5ba3\u4f20\u680f Cultural bulletin<\/span><\/p>\n

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\u54c1\u724c\u5f62\u8c61 Brand Image<\/strong><\/p>\n

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To elevate Cattle-herding Village’s prominence and reputation, the design crafts a unique bovine culture tourism brand with distinctive characteristics, utilizing highly recognizable bovine elements intertwined with culture, novel forms with strong design sensibilities, and vivid color contrasts for visual allure. Embracing the core of Cattle-herding Village’s “Cattle Culture” and “Spirit of the Three Oxen”, this approach, coupled with Picasso’s minimalist style, births a brand image resonating with international aesthetics. The chosen color palette features a bold and vibrant shade of orange, which provides an immediate sense of vitality and joy in an international context. Building upon this brand image, customized fonts and icon designs unique to Cattle-herding Village are derived. The designs are simple yet dynamic, imbued with whimsicality and artistic flair. These lively and engaging visuals become the village’s emblem, seamlessly blending into the rustic landscapes and rural life.<\/p>\n

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\u25bd\u56fd\u9645\u827a\u672f\u4e2d\u7684\u725b\u548c\u6bd5\u52a0\u7d22\u7684\u725b The cow in international art and Picasso’s cow<\/span><\/p>\n

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\u25bd\u653e\u725b\u6751\u54c1\u724c\u89c6\u89c9 Cattle village brand vision<\/span><\/p>\n

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\u25bd\u521b\u610f\u6587\u521b Creative literature and creation<\/span><\/p>\n