{"id":484556,"date":"2024-03-06T15:41:39","date_gmt":"2024-03-06T07:41:39","guid":{"rendered":"https:\/\/mooool.com\/way-out-of-the-box-by-way-studio.html"},"modified":"2024-03-06T15:44:35","modified_gmt":"2024-03-06T07:44:35","slug":"way-out-of-the-box-by-way-studio","status":"publish","type":"post","link":"https:\/\/mooool.com\/en\/way-out-of-the-box-by-way-studio.html","title":{"rendered":"Way Out of The Box by WAY Studio"},"content":{"rendered":"

\u672c\u6587\u7531 \u672a\/WAY Studio \u6388\u6743mooool\u53d1\u8868\uff0c\u6b22\u8fce\u8f6c\u53d1\uff0c\u7981\u6b62\u4ee5mooool\u7f16\u8f91\u7248\u672c\u8f6c\u8f7d\u3002<\/span><\/span><\/strong>
\n Thanks WAY Studio for authorizing the publication of the project on mooool, Text description provided by WAY Studio.<\/span><\/span><\/strong><\/p>\n

 <\/p>\n

\u672a\/WAY Studio<\/strong><\/a>\uff1aWAY Studio\u5728\u4e0a\u6d77\u6d1b\u514b\u5916\u6ee9\u6e90\u4e3a\u5728\u540c\u4e00\u4e2a\u6a71\u7a97\u91cc\u5c06\u73b0\u5b9e\u4e0e\u865a\u5e7b\u878d\u5408\uff0c\u4e3a\u4e09\u4e2a\u4e0d\u540c\u7684\u54c1\u724c\u521b\u9020\u4e86\u4e00\u4e2a\u8d85\u73b0\u5b9e\u4e3b\u4e49\u7684\u8282\u65e5\u79c0\uff0c\u901a\u8fc7\u7531\u8fdc\u53ca\u8fd1\u7684\u89c2\u8d4f\u611f\u53d7\u5230\u4e0d\u540c\u5c42\u6b21\u7684\u7ec6\u8282\u3002<\/p>\n

WAY Studio<\/a><\/strong>: WAY Studio creates surrealistic festive window display for three diverse brands at Rockbund Shanghai, a location rich in historic fabric. WAY-out of the box really pops “out of the box\u201d, literally, interacting but breaking through the boundaries of the existing strict and rigid historic architecture with an exaggeration of one of the most commonly seen Christmas ornaments crashing into the facade, like a street performer or a magician it draws-in and entices passers-by, to come closer and to immerse themselves within.<\/p>\n

 <\/p>\n

\u25bd\u88c5\u7f6e\u8857\u666f Street view of the installation<\/span><\/p>\n

\"\"<\/a>
\u00a9i-Joyer\u6444\u5f71<\/figcaption><\/figure>\n

 <\/p>\n

\u6a71\u7a97\u88c5\u7f6e\u6240\u5728\u7684\u5170\u5fc3\u5927\u697c\uff0c\u4e3a\u6d1b\u514b\u00b7\u5916\u6ee9\u6e90\u7684\u5386\u53f2\u4fdd\u7559\u5efa\u7b51\u4e4b\u4e00\uff0c\u8ddd\u4eca\u5df2\u6709\u8fd1\u767e\u5e74\u5386\u53f2\u3002\u8be5\u5efa\u7b51\u662f\u5728\u524d\u5170\u5fc3\u5927\u620f\u9662\u7684\u65e7\u5740\u4e0a\u5174\u5efa\u7684\uff0c\u867d\u7136\u76ee\u524d\u5170\u5fc3\u5927\u697c\u662f\u4e00\u5ea7\u4ee5\u529e\u516c\u4e3a\u4e3b\u7684\u5927\u697c\uff0c\u4f46\u5b83\u4ecd\u7136\u4fdd\u7559\u4e86\u620f\u9662\u7684\u540d\u5b57\u3002\u5efa\u7b51\u5185\u90e8\u62e5\u6709\u534e\u4e3d\u7684\u9a6c\u8d5b\u514b\u88c5\u9970\u4ee5\u53ca\u7cbe\u81f4\u7684\u94c1\u827a\u5236\u54c1\uff0c\u5b8c\u7f8e\u5951\u5408\u4e86\u5b83\u4ece\u620f\u9662\u4f20\u627f\u800c\u6765\u7684\u540d\u5b57\u201c\u5170\u5fc3\u201d\u6240\u62e5\u6709\u7684\u827a\u672f\u6c14\u8d28\uff0c\u662f\u4e00\u5ea7\u6298\u8877\u4e3b\u4e49\u98ce\u683c\u548c\u65b0\u53e4\u5178\u4e3b\u4e49\u98ce\u683c\u76f8\u7ed3\u5408\u7684\u5efa\u7b51\u3002\u5176\u4f5c\u4e3a\u4e0a\u6d77\u5916\u6ee9\u7684\u91cd\u8981\u8282\u70b9\u4e4b\u4e00\uff0c\u4e3e\u529e\u4e86MEM\u827a\u672f\u7a7a\u95f4\u4f5c\u4e3a\u5916\u6ee9\u7f8e\u672f\u9986\u7684\u5ef6\u4f38\uff0c\u5e76\u901a\u8fc7\u8fdb\u884c\u5404\u79cd\u827a\u672f\u548c\u6444\u5f71\u6d3b\u52a8\uff0c\u4fc3\u8fdb\u4e86\u57ce\u5e02\u590d\u5174\u3002<\/p>\n

Rockbund redevelopment is a quiet scenic stroll just off of the main bund area towards the Peninsula Hotel, Shanghai. Lyceum Building, where the window display is located, was built in 1927 and is a mix of Eclecticism and new Classical architecture. With Lyceum Theatre as its original function, its recent renovation is an important anchor in the recent Rockbund redevelopment, hosting MEM Art Space as an extension of Rockbund Art Museum and other various arts and photography events as an act of urban revitalization.<\/p>\n

 <\/p>\n

\u25bd\u5170\u5fc3\u5927\u697c\u8857\u666f Street view of the Lyceum Building<\/span><\/p>\n

\"\"<\/a>
\u00a9\u56fe\u7247\u6765\u81ea\u7f51\u7edc<\/figcaption><\/figure>\n

 <\/p>\n

\u8d85\u5927\u578b\u6bdb\u7ebf\u7403\u6f02\u6d6e\u5145\u65a5\u5728\u8fd9\u4e2a\u62e5\u6324\u7684\u6a71\u7a97\u91cc\uff0c\u5176\u4e2d\u51e0\u4e2a\u201c\u7a7f\u900f\u201d\u4e86\u8fd9\u4e2a\u5386\u53f2\u5efa\u7b51\u7684\u5899\u4f53\uff0c\u540c\u65f6\u6253\u7834\u4e86\u4eba\u4eec\u60ef\u6709\u7684\u5e38\u8bc6\uff0c\u5982\u68a6\u4f3c\u5e7b\u7684\u505c\u7559\u5728\u73b0\u5b9e\u4e0e\u865a\u5e7b\u7684\u8fb9\u754c\u3002<\/p>\n

Gigantic out-of-scale yarn balls materializes from within the storefront windows out towards you, is this dream or reality? Reminiscent of Earth or Space? One ponders as you traverse this pathway.<\/p>\n

While breaking that physical boundary of the architectural facade, we also broke the rules of the expected scale, with that we were able to give our viewers a sneak peek into the imaginative world of what the year end festivities are all about! It’s also that change of scale in an ordinary object that creates that unexpected experience and awe that draws you close, curious to really take a good look at it.<\/p>\n

 <\/p>\n

\u25bd\u88c5\u7f6e\u5916\u89c2\uff0c\u8d85\u5927\u578b\u7684\u6bdb\u7ebf\u7403\u900f\u8fc7\u73bb\u7483\u6a71\u7a97\uff0c\u4e0e\u53e4\u5efa\u7b51\u7684\u5899\u4f53\u76f8\u5f97\u76ca\u5f70 Exterior view of the installation, gigantic out-of-scale yarn balls materialize from the storefront windows, complementing old walls<\/span><\/p>\n

\"\"<\/a>
\u00a9i-Joyer\u6444\u5f71<\/figcaption><\/figure>\n

 <\/p>\n

moody\u5723\u8bde\u7403\u76d2\u4f4d\u4e8e\uff08\u4e2d\u6a71\u7a97\uff09\uff0c\u7ecf\u5178\u6444\u5f71\u54c1\u724c\u5b9d\u4e3d\u6765\u5728\uff08 \u53f3\u6a71\u7a97\uff09\u53ca\u52a0\u62ff\u5927\u672c\u571f\u5496\u5561\u54c1\u724cTim Coffee House\uff08\u5de6\u6a71\u7a97\uff09\u3002<\/p>\n

In collaboration with moody, displayed center, and their \u201csensational\u201d XMAS box, which presents for all five senses, is world-renowned vintage photography brand, Polaroid, with their latest onestep+, as well as local Canadian coffee brand, Tims Coffee House.<\/p>\n

 <\/p>\n

\u25bd\u53f3\u6a71\u7a97\u5c5e\u4e8e\u7ecf\u5178\u6444\u5f71\u54c1\u724c\u5b9d\u4e3d\u6765 The right Christmas window\u00a0belongs to the\u00a0world-renowned vintage photography brand, Polaroi<\/span><\/p>\n

\"\"<\/a>
\u00a9i-Joyer\u6444\u5f71<\/figcaption><\/figure>\n

\u25bd\u4e2d\u6a71\u7a97\u5185\u7684\u7403\u4f53\u5185\u5c55\u793a\u7740moody\u7684\u5723\u8bde\u793c\u76d2 The \u201csensational\u201d XMAS boxes of moody are displayed in the\u00a0center Christmas window<\/span><\/p>\n

\"\"<\/a>
\u00a9i-Joyer\u6444\u5f71<\/figcaption><\/figure>\n

\u25bd\u5de6\u6a71\u7a97\u5c5e\u4e8e\u52a0\u62ff\u5927\u672c\u571f\u5496\u5561\u54c1\u724cTim Horton\u2019s\uff0c\u6316\u7a7a\u7403\u4f53\u5c55\u793a\u4ea7\u54c1 The left\u00a0Christmas window\u00a0belongs to the local Canadian coffee brand, Tim Horton\u2019s,\u00a0hollowing out the\u00a0floating balls of yarns to host Christmas products<\/span><\/p>\n

\"\"<\/a>
\u00a9i-Joyer\u6444\u5f71<\/figcaption><\/figure>\n

 <\/p>\n

\u6211\u4eec\u8bd5\u56fe\u53bb\u6253\u7834\u8fd9\u4e9b\u54c1\u724c\u4eec\u5404\u81ea\u72ec\u7acb\u5c55\u793a\u5176\u4ea7\u54c1\u7684\u4f20\u7edf\u65b9\u5f0f\u3002\u76f8\u53cd\uff0c\u6211\u4eec\u5c06\u8fd9\u4e09\u4e2a\u54c1\u724c\u878d\u5408\u5728\u4e00\u8d77\uff0c\u4ee5\u540c\u6837\u7684\u5f62\u5f0f\uff0c\u901a\u8fc7\u54ea\u4e9b\u5938\u5f20\u7684\uff0c\u4e0d\u53d7\u7ea6\u675f\u7684\u7403\u4f53\uff0c\u81ea\u7531\u7a7f\u68ad\u4e8e\u4eba\u4eec\u5e38\u8bc6\u8ba4\u77e5\u4e2d\uff0c\u4f7f\u5176\u8499\u4e0a\u4e86\u4e00\u5c42\u4eff\u4f5b\u8d85\u8d8a\u4e86\u7269\u8d28\u672c\u8eab\u5b58\u5728\u610f\u4e49\u7684\u8272\u5f69\u3002\u5176\u4e2d\u90e8\u5206\u7a7a\u5fc3\u7684\u7403\u4f53\uff0c\u7528\u6765\u5c55\u793a\u6bcf\u4e2a\u54c1\u724c\u7684\u5723\u8bde\u4ea7\u54c1\uff0c\u800c\u5176\u5b83\u7403\u4f53\u4f3c\u4e4e\u8981\u4ece\u6a71\u7a97\u91cc\u51b2\u5230\u73b0\u5b9e\u7684\u8857\u666f\u4e2d\uff0c\u52aa\u529b\u5730\u53bb\u5b9e\u73b0\u770b\u4f3c\u201c\u4e0d\u73b0\u5b9e\u201d\u7684\u73b0\u5b9e\uff0c\u800c\u8fd9\u4e00\u5207\u53ef\u80fd\u90fd\u6e90\u4e8e\u4eba\u672c\u8eab\u3002\u6211\u4eec\u60f3\u8981\u7684\u6c38\u8fdc\u591a\u4e8e\u76ee\u524d\u6240\u62e5\u6709\u7684\u3002\u88ab\u63a9\u76d6\u5728\u7269\u8d28\u8868\u8c61\u4e0b\u7684\u6311\u6218\u3001\u6b32\u671b\u548c\u5192\u9669\u7834\u8327\u800c\u51fa\uff0c\u901a\u8fc7\u6709\u9650\u7684\u5f62\u6001\u4e0e\u8fd9\u4e2a\u4e16\u754c\u4fdd\u6301\u7740\u5bf9\u8bdd\u3002<\/p>\n

We wanted to break through traditional Christmas window displays where products are displayed each brand on their own, one-sided towards viewers. Instead, we treated the space behind these three windows as one, even beyond the frames of the materialistic reality, creating these floating balls of yarns, hollowed out to host each brand\u2019s Christmas products, while others seem to break right out-of-the-box into the everyday street.<\/p>\n

 <\/p>\n

\u25bd\u6a71\u7a97\u5185\u662f\u4e00\u7cfb\u5217\u60ac\u6d6e\u7684\u6bdb\u7ebf\u7403 The\u00a0Christmas window with\u00a0floating balls of yarns<\/span><\/p>\n

\"\"<\/a>
\u00a9i-Joyer\u6444\u5f71<\/figcaption><\/figure>\n

 <\/p>\n

\u867d\u7136\u8fd9\u662f\u4e2a\u5546\u4e1a\u6a71\u7a97\u7684\u5546\u4e1a\u884c\u4e3a\uff0c\u4f46\u662f\u6211\u4eec\u5e0c\u671b\u5b83\u80fd\u4ee5\u827a\u672f\u88c5\u7f6e\u7684\u5f62\u5f0f\u8868\u8fbe\uff0c\u901a\u8fc7\u7531\u8fdc\u53ca\u8fd1\u7684\u89c2\u8d4f\u8fc7\u7a0b\uff0c\u8ba9\u4eba\u8bfb\u5230\u4e0d\u540c\u5c42\u6b21\u7684\u5185\u5bb9\u4ece\u800c\u4ea7\u751f\u6709\u8da3\u7684\u601d\u8003\uff0c\u8ba9\u6574\u4e2a\u88c5\u7f6e\u7684\u4f53\u9a8c\u5927\u5927\u8d85\u8d8a\u4f20\u7edf\u5546\u4e1a\u5ba3\u4f20\u7684\u6548\u679c\u3002<\/p>\n

\u201cWAY OUT OF THE BOX\u201d was our last pre-Covid installation project, it has long been removed, and a lot has changed in the world since then. Since its completion, WAY-out-of-the-box has received recognition as part of the 2022 A+10th Annual Awards Special Mention project under the \u201cpop-up & temporary\u201d category.<\/p>\n

 <\/p>\n

\u25bd\u88c5\u7f6e\u8bbe\u8ba1\u56fe Plant design drawing<\/span><\/p>\n

\"\"<\/a><\/p>\n

\u25bd\u88c5\u7f6e\u5e73\u9762\u56fe Plan of the installation<\/span><\/p>\n

\"\"<\/a>
\u00a9\u672a\/WAY Studio<\/figcaption><\/figure>\n

\u25bd\u88c5\u7f6e\u7acb\u9762\u56fe Elevation of the installation<\/span><\/p>\n

\"\"<\/a>
\u00a9\u672a\/WAY Studio<\/figcaption><\/figure>\n

 <\/p>\n

 <\/p>\n

\u529f\u80fd\uff1aXMAS Window Installation
\n\u5ba2\u6237\uff1amoody
\n\u5730\u5740\uff1a\u4e2d\u56fd\u4e0a\u6d77\u5e02ROCBUND\u6d1b\u514b\u5916\u7058\u6e90
\n\u9762\u79ef\uff1a48.3\u5e73\u7c73
\n\u9ad8\u5ea6\uff1a3.3\u7c73
\n\u8bbe\u8ba1\u56e2\u961f\uff1a\u90d1\u6d9b\uff0c\u9ece\u7d2b\u7fce\uff0c\u6d2a\u52e4\u54f2\uff0c\u674e\u65ed\u4e1c\uff0c\u4f55\u6676\u6d0b
\n\u54c1\u724c\u8d5e\u52a9\uff1a\uff08\u6a71\u7a97\u5185\u5c55\u793a\uff0c\u4ee5\u54c1\u724c\u82f1\u6587\u540d\u79f0\u9996\u5b57\u6bcd\u6392\u5217\uff09
\nmoody\uff0c\u5b9d\u4e3d\u6765 Polaroid Originals, Tim Horton\u2019s
\n\u65bd\u5de5\u5355\u4f4d\uff1a\u4e0a\u6d77\u79be\u6210\u5efa\u7b51\u88c5\u9970\u5de5\u7a0b\u6709\u9650\u516c\u53f8
\n\u6750\u6599\u5546\uff1a
\n\u9ad8\u5bc6\u5ea6\u6ce1\u6cab\uff1a\u54c8\u54c8\u96d5\u5851\u56e2\u961f
\n\u6bdb\u7ebf\uff1a\u5916\u8d38\u751f\u6d3b
\n\u706f\u5149\u8bbe\u8ba1\uff1a\u666f\u7167\u660e
\n\u706f\u5177\u8d5e\u52a9: \u98de\u5229\u6d66\uff0c\u661f\u7c73
\n\u6444\u5f71\uff1ai-Joyer\u6444\u5f71<\/p>\n

Function: XMAS Window Installation
\nClient\uff1amoody
\nLocation: Rockbund, Shanghai, P.R.China
\nArea\uff1a 48.3 sqm.
\nHeight\uff1a3.3m+
\nDesign Team: Zheng Tao, Fernie Lai, Alan Hung, Li XuDong \uff0cHe JingYang
\nBrand Sponsors\uff1a\uff08displayed within window, and in alphabetical order)
\nmoody, Polaroid Originals, Tim Horton\u2019s
\nContractor\uff1aShanghai He Cheng Contracting Ltd.
\nSupplier\uff1a
\nHigh Density Foam: HAHA Sculpture Team
\nYarn:\u00a0 ZZHome
\nLighting Design\uff1aJ Studio
\nLighting Sponsor:
\nPhilips, S&M
\nPhotography\uff1ai-Joyer Photography<\/p>\n

 <\/p>\n

<\/section>\n
\n

\u201c<\/span> <\/span><\/strong><\/span>\u8bbe\u8ba1\u6253\u7834\u4f20\u7edf\u7684\u6a71\u7a97\u5c55\u793a\uff0c\u4ee5\u4e30\u5bcc\u7684\u5c42\u6b21\u548c\u89c6\u89c9\uff0c\u8ba9\u4eba\u4eec\u5982\u68a6\u4f3c\u5e7b\u7684\u505c\u7559\u5728\u73b0\u5b9e\u4e0e\u865a\u5e7b\u7684\u8fb9\u754c\u3002\u201d<\/span><\/strong><\/span><\/span><\/p>\n

\u5ba1\u7a3f\u7f16\u8f91\uff1aMaggie<\/span><\/p>\n

\u66f4\u591a Read more about: \u672a\/WAY Studio\u5efa\u7b51\u8bbe\u8ba1\u7814\u7a76\u6240<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u672c\u6587\u7531 \u672a\/WAY Studio \u6388\u6743mooool\u53d1\u8868\uff0c\u6b22\u8fce\u8f6c\u53d1\uff0c\u7981\u6b62\u4ee5mooool\u7f16\u8f91\u7248\u672c\u8f6c\u8f7d\u3002 Thanks WAY Studio for authorizing the publication of the project on mooool, Text description provided by WAY Studio.   \u672a\/WAY Studio\uff1aWAY Studio\u5728\u4e0a\u6d77\u6d1b\u514b\u5916\u6ee9\u6e90\u4e3a\u5728\u540c\u4e00\u4e2a\u6a71\u7a97\u91cc\u5c06\u73b0\u5b9e\u4e0e\u865a\u5e7b\u878d\u5408\uff0c\u4e3a\u4e09\u4e2a\u4e0d\u540c\u7684\u54c1\u724c\u521b\u9020\u4e86\u4e00\u4e2a\u8d85\u73b0\u5b9e\u4e3b\u4e49\u7684\u8282\u65e5\u79c0\uff0c\u901a\u8fc7\u7531\u8fdc\u53ca\u8fd1\u7684\u89c2\u8d4f\u611f\u53d7\u5230\u4e0d\u540c\u5c42\u6b21\u7684\u7ec6\u8282\u3002 WAY Studio: WAY Studio creates surrealistic festive window display for three diverse brands at Rockbund Shanghai, a location rich in historic fabric. WAY-out of the box really pops “out…<\/p>\n","protected":false},"author":16310,"featured_media":483257,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[523],"tags":[],"photographer":[],"space":[23326,554,23784],"position":[561],"developer":[],"designer":[25426],"_links":{"self":[{"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/posts\/484556"}],"collection":[{"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/users\/16310"}],"replies":[{"embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/comments?post=484556"}],"version-history":[{"count":0,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/posts\/484556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/media\/483257"}],"wp:attachment":[{"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/media?parent=484556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/categories?post=484556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/tags?post=484556"},{"taxonomy":"photographer","embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/photographer?post=484556"},{"taxonomy":"space","embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/space?post=484556"},{"taxonomy":"position","embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/position?post=484556"},{"taxonomy":"developer","embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/developer?post=484556"},{"taxonomy":"designer","embeddable":true,"href":"https:\/\/mooool.com\/en\/wp-json\/wp\/v2\/designer?post=484556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}