\u672c\u6587\u7531 WTD \u7eac\u56fe\u8bbe\u8ba1 \u6388\u6743mooool\u53d1\u8868\uff0c\u6b22\u8fce\u8f6c\u53d1\uff0c\u7981\u6b62\u4ee5mooool\u7f16\u8f91\u7248\u672c\u8f6c\u8f7d\u3002<\/span><\/span><\/strong>
\n Thanks WTD for authorizing the publication of the project on mooool. Text description provided by WTD.<\/span><\/span><\/strong><\/p>\n

 <\/p>\n

WTD\u7eac\u56fe\u8bbe\u8ba1<\/strong><\/a>\uff1a\u4f5c\u4e3a\u957f\u6c5f\u5357\u5cb8\u6700\u65e9\u5f00\u57e0\u7684\u6c34\u7801\u5934\uff0c<\/span>\u91cd\u5e86\u957f\u5609\u6c47\u81ea2016\u5e74\u5f00\u4e1a\uff0c2018\u5e74\u590d\u5efa\u5f39\u5b50\u77f3\u8001\u8857\u540e\uff0c<\/span>\u4ee5\u4e5d\u7ea7\u5761\u5730\u7acb\u4f53\u5448\u73b0\uff0c\u56fd\u5bb6\u7ea7AAAA\u666f\u533a\uff0c<\/span>\u4e3a\u96c6\u5386\u53f2\u6587\u5316\u3001\u57ce\u5e02\u89c2\u5149\u3001\u4f11\u95f2\u8d2d\u7269\u4e8e\u4e00\u4f53\u7684\u57ce\u5e02\u4f1a\u5ba2\u5385\u3002<\/span><\/p>\n

WTD<\/strong><\/a>:\u00a0 As the earliest water pier opened on the south bank of Yangtze River, <\/span>Chongqing Changjiahui has been opened since 2016, and after the reconstruction of the old street of Danzishi in 2018, <\/span>Presented in nine levels of slope in three dimensions, the national AAAA scenic spot. <\/span>As a city parlour integrating history and culture, city sightseeing and leisure shopping<\/p>\n

 <\/p>\n

<\/a> <\/a> <\/a> <\/a><\/p>\n

 <\/p>\n

2023\u5e74\uff0c\u62db\u5546\u7f6e\u5730\u5bf9\u201c\u57ce\u5e02\u5c01\u9762–\u91cd\u5e86\u957f\u5609\u6c47\u8d2d\u7269\u516c\u56ed\u201d\u5546\u4e1a\u8fdb\u884c\u7115\u65b0\u5347\u7ea7\u3002\u573a\u5730\u539f\u672c\u4e3a\u5546\u573a4\u697c\u7684\u5c4b\u9876\u5e73\u53f0\uff0c\u4e3b\u5165\u53e3\u9700\u4ece\u4e1c\u4fa7\u4e3b\u8857\u7a7f\u8fc7\u4e0b\u9636\u68af\u624d\u53ef\u5230\u8fbe\uff0c\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u5f71\u54cd\u4e86\u5b83\u7684\u53ef\u8fbe\u6027\u3002<\/p>\n

In 2023, China Merchants Land Limited revitalised and upgraded the \u2018City Cover – Chongqing Changjiahui Shopping Park\u2019. The site was originally a rooftop terrace on the 4th floor of the mall, and the main entrance was accessed from the east side of the main street via a flight of steps, which to a certain extent compromised its accessibility.<\/p>\n

 <\/p>\n

<\/a> <\/a><\/p>\n

 <\/p>\n

\u6cbf\u6c5f\u9762\u89c6\u7ebf\u5f00\u9614\uff0c\u53ef\u89c2\u8d4f\u957f\u6c5f\u3001\u5609\u9675\u6c5f\u4ea4\u6c47\u76db\u666f\u548c\u91cd\u5e86\u5927\u5267\u9662\u3001\u6765\u798f\u58eb\u7b49\u57ce\u5e02\u5730\u6807\u5efa\u7b51\u3002\u957f\u5609\u6c47\u51ed\u501f\u5929\u7136\u533a\u4f4d\u4f18\u52bf\uff0c\u4e0e\u91cd\u5e86\u57ce\u5e02\u808c\u7406\u76f8\u878d\u5408\uff0c\u7528\u5c71\u57ce\u72ec\u7279\u7684\u5761\u5730\u5efa\u7b51\u4e0e\u6c5f\u7554\u666f\u81f4\u76f8\u7ed3\u5408\uff0c\u6253\u9020\u91cd\u5e86\u72ec\u5177\u7279\u8272\u7684\u57ce\u5e02\u540d\u7247\uff0c\u8fd9\u91cc\u7684\u77b0\u6c5f\u5e73\u53f0\u7686\u662f\u4eba\u6d41\u805a\u96c6\u5730\u3002\u7ecf\u8fc7\u6211\u4eec\u7684\u5206\u6790\u8c03\u7814\uff0c\u53d1\u73b0\u6709\u51e0\u4e2a\u95ee\u9898\u53ef\u4ee5\u4f18\u5316\u3002<\/p>\n

\u9996\u5148\uff0c\u77b0\u6c5f\u9762\u5229\u7528\u7387\u4f4e\uff0c\u62cd\u7167\u6253\u5361\u5e73\u53f0\u4e0d\u8db3\u4ee5\u627f\u63a5\u5927\u5ba2\u6d41\uff1b\u5176\u6b21\uff0c\u5165\u53e3\u5f15\u5bfc\u4e0d\u660e\u663e\uff0c\u4e2d\u5fc3\u5efa\u7b51\u76d2\u5b50\u906e\u6321\u89c6\u7ebf\u3002\u5185\u90e8\u7a7a\u95f4\u5bfc\u5165\u6027\u5f31\uff0c\u5e97\u94fa\u4e0e\u8857\u5df7\u4e4b\u95f4\u8054\u52a8\u6027\u5f31\u3002\u6574\u4f53\u800c\u8a00\uff0c\u8857\u533a\u5e97\u94fa\u662d\u793a\u7f3a\u4e4f\u5438\u5f15\uff0c\u7f3a\u4e4f\u5546\u4e1a\u6c1b\u56f4\u3002<\/p>\n

With a wide view along the river, you can enjoy the magnificent scenery of the confluence of the Yangtze and Jialing Rivers, as well as the Chongqing Grand Theatre, Raffles City and other landmarks in the city. By virtue of its natural location and integration with Chongqing’s urban fabric, Changjiahui combines the city’s unique sloping architecture with riverside views to create Chongqing’s distinctive urban business card, where the river-viewing platform is a gathering place for people. After our analysis and research, we found that there are several issues that can be optimised.<\/p>\n

Firstly, the utilisation rate of the surface overlooking the river is low, and the photo-taking and carding platform is not enough to take large passenger flow; secondly, the entrance guidance is not obvious, and the central building box blocks the sight line. The internal space is weakly imported, and the linkage between shops and streets is weak. Overall, the neighbourhood shop indication lacks attraction and lacks commercial atmosphere.<\/p>\n

 <\/p>\n

\u25bd\u6539\u9020\u524d\u540e\u5bf9\u6bd4 Comparison before and after renovation<\/span><\/p>\n

<\/a><\/p>\n

 <\/p>\n

\u2160.\u63d0\u5347\u573a\u5730\u57ce\u5e02\u516c\u5171\u5c5e\u6027\uff0c\u5c06\u4eba\u6d41\u5f15\u5165<\/strong><\/p>\n

\u5145\u5206\u5229\u7528\u573a\u5730\u5929\u7136\u7684\u6c5f\u666f\u8d44\u6e90\uff0c\u63d0\u5347\u5176\u4f5c\u4e3a\u57ce\u5e02\u4f1a\u5ba2\u76ee\u7684\u5730\u7684\u516c\u5171\u5c5e\u6027\uff0c\u5efa\u7acb\u66f4\u5177\u662d\u793a\u6027\u7684\u7279\u8272\u573a\u666f\uff0c\u53ef\u4ee5\u628a\u66f4\u591a\u4eba\u6d41\u4ece\u4e1c\u4fa7\u4e3b\u8857\u5438\u5f15\u8fc7\u6765\u3002\u4e3a\u6b64\uff0c\u6211\u4eec\u5c06\u963b\u788d\u89c6\u7ebf\u7684\u5e7f\u573a\u5efa\u7b51\u62c6\u9664\uff0c\u4e34\u8fd1\u5e7f\u573a\u4f5c\u4e3a\u7eaf\u89c2\u6c5f\u5e73\u53f0\u6253\u9020\uff0c\u8ba9\u8fd9\u4e2a\u4f4d\u7f6e\u4fdd\u6301\u8db3\u591f\u7684\u5f00\u9614\uff0c\u89c2\u6c5f\u89c6\u7ebf\u4e0d\u53d7\u4efb\u4f55\u906e\u6321\u3002<\/p>\n

Enhance the urban public attributes of the site to bring people in<\/p>\n

Making full use of the site’s natural river view resources to enhance its public attributes as an urban meeting destination and to create a more visible and distinctive scene that can draw more people from the main street on the east side. To this end, we removed the plaza building that was obstructing the view, and built a pure river view platform adjacent to the plaza, keeping the location open enough to allow an unobstructed view of the river.<\/p>\n

 <\/p>\n

<\/a> <\/a><\/p>\n

 <\/p>\n

\u5e7f\u573a\u7684\u4e92\u52a8\u65f1\u55b7\u53ef\u6fc0\u53d1\u4eba\u4eec\u4e3b\u52a8\u53bb\u53c2\u4e0e\u3002\u5145\u6ee1\u6d3b\u529b\u7684\u5b69\u5b50\u4eec\u5728\u5e7f\u573a\u5954\u8dd1\u5b09\u620f\uff0c\u4e5f\u6210\u4e3a\u57ce\u5e02\u666f\u89c2\u7684\u4e00\u90e8\u5206\u3002\u5982\u6b64\uff0c\u5e7f\u573a\u6210\u4e3a\u4e00\u4e2a\u65b0\u7684\u57ce\u5e02\u516c\u5171\u666f\u89c2\u9732\u53f0\uff0c\u4e0d\u65ad\u5438\u5f15\u5ba2\u6d41\u3002<\/p>\n

The interactive dry spray in the square inspires people to get involved. Energetic children running and playing in the square become part of the urban landscape. In this way, the plaza becomes a new public urban landscape terrace that attracts traffic.<\/p>\n

 <\/p>\n

<\/a> <\/a><\/p>\n

 <\/p>\n

\u2161.\u5229\u7528\u5916\u6446\u9648\u5217\u63d0\u5347\u5546\u4e1a\u6c1b\u56f4\u573a\u666f<\/strong><\/p>\n

\u63d0\u5347\u6539\u9020\u7684\u76ee\u7684\u4e0d\u53ea\u662f\u83b7\u5f97\u5ba2\u6d41\uff0c\u5f3a\u5316\u4eba\u7684\u6e38\u901b\u4f53\u9a8c\u3001\u5ef6\u957f\u505c\u7559\u65f6\u957f\uff0c\u4ece\u800c\u5b9e\u73b0\u6d88\u8d39\u662f\u5546\u4e1a\u8fd0\u8425\u66f4\u91cd\u8981\u7684\u8bc9\u6c42\u3002\u5e97\u94fa\u5916\u6446\u7684\u8865\u5145\u53ef\u5e2e\u52a9\u63d0\u5347\u5546\u4e1a\u6c1b\u56f4\u611f\u548c\u573a\u666f\u7684\u53ef\u62d3\u5c55\u6027\uff0c\u589e\u52a0\u8425\u4e1a\u9762\u79ef\uff0c\u6210\u4e3a\u5546\u5bb6\u7684\u5438\u5ba2\u5f15\u6d41\u65b9\u5f0f\u3002\u6bd4\u8d77\u51b7\u51b0\u51b0\u7684\u4ea7\u54c1\u5c55\u793a\u6a71\u7a97\uff0c\u201c\u4eba\u201d\u6210\u4e3a\u4e86\u6700\u597d\u7684\u5ba3\u4f20\u3002<\/p>\n

Utilizing out-of-area displays to enhance the business atmosphere<\/p>\n

The purpose of upgrading and renovation is not only to obtain customer flow, but also to strengthen the experience of wandering and prolong the length of stay, so as to realise consumption, which is a more important demand of commercial operation. The supplementation of shop display can help to enhance the sense of commercial atmosphere and the expandability of the scene, increase the business area, and become a way of attracting customers to the business. Compared with the cold product display window, \u2018people\u2019 become the best publicity.<\/p>\n

 <\/p>\n

<\/a> <\/a><\/p>\n

 <\/p>\n

\u9910\u9152\u5427\u4f5c\u4e3a\u672c\u8eab\u5c31\u6709\u6237\u5916\u7ecf\u8425\u3001\u6237\u5916\u2f64\u9910\u9700\u6c42\u7684\u5546\u4e1a\u4e1a\u6001\uff0c\u5916\u6446\u66f4\u6709\u52a9\u4e8e\u521b\u9020\u6d3b\u8dc3\u7684\u6d88\u8d39\u6c1b\u56f4\u548c\u70ed\u95f9\u7684\u793e\u4ea4\u60c5\u666f\u3002\u5916\u6446\u533a\u57df\u6309\u529f\u80fd\u4e3b\u8981\u5206\u4e3a\uff1a\u662d\u793a\u9762\u3001\u63a5\u5f85\u533a\u3001\u6563\u5ea7\u533a\u53ca\u8fb9\u754c\u56f4\u5408\u3002<\/p>\n

As a commercial business with an inherent need for outdoor business and outdoor dining, the outside display is more conducive to the creation of a vibrant consumer atmosphere and a lively social scene. Outdoor display areas are divided into the following functional categories: display surface, reception area, seating area, and boundary enclosure.<\/p>\n

 <\/p>\n

\u25bd\u6211\u4eec\u9488\u5bf9\u5546\u4e1a\u5916\u6446\u505a\u4e86\u4e13\u9879\u7814\u7a76 We have done a special study on commercial pendulum<\/span><\/p>\n

<\/a> <\/a><\/p>\n

 <\/p>\n

\u4e3b\u901a\u9053\u5bbd\u5ea6\u8bbe\u7f6e4000-4500mm\u4e4b\u95f4\uff0c\u9760\u5185\u505a\u5546\u94fa\u5355\u4fa7\u5916\u6446\u533a\uff0c\u4fdd\u8bc1\u901a\u884c\u7684\u8212\u9002\u3002\u5916\u6446\u533a\u901a\u8fc7\u6237\u5916\u5bb6\u5177\uff0c\u906e\u9633\u4f1e\uff0c\u82b1\u7bb1\uff0c\u690d\u7269\u7b49\u8f6f\u88c5\u8fdb\u884c\u7ec4\u5408\uff0c\u5916\u6446\u901a\u9053\u53ef\u6839\u636e\u529f\u80fd\u9700\u6c42\u63a7\u5236\u57281000-2500mm\u4e4b\u95f4\u3002\u684c\u95f4\u8ddd\u5219\u9760\u9762\u4e0d\u540c\u6240\u9700\u95f4\u8ddd\u4e0d\u540c\uff0c\u9760\u5899\u9762\u6700\u5c0f\u5c31\u5ea7\u95f4\u8ddd750mm\uff0c\u5355\u8fb9\u901a\u884c\u6700\u5c0f\u95f4\u8ddd1200mm\uff0c\u53cc\u8fb9\u9910\u684c\u95f4\u8ddd1650mm\u6700\u4f73\u7b49\uff0c\u5c3d\u53ef\u80fd\u5b9e\u73b0\u7528\u9910\u7684\u8212\u9002\u5ea6\u548c\u7a7a\u95f4\u7684\u6700\u5927\u5316\u5229\u7528\u3002<\/p>\n

The width of the main channel is set between 4000-4500mm, with one side of the shop swinging out to ensure the comfort of passage. Outside the area through the outdoor furniture, umbrellas, flower boxes, plants and other soft furnishings for the combination of outside the channel can be controlled according to the functional needs of between 1000-2500mm. The table spacing is different according to the different required spacing, the minimum seating spacing against the wall 750mm, the minimum spacing of one side of the passage 1200mm, bilateral dining table spacing 1650mm best, etc., as far as possible to achieve the comfort of the dining and maximise the use of space.<\/p>\n

 <\/p>\n

<\/a> <\/a> <\/a><\/p>\n

 <\/p>\n

\u4eba\u9020\u77f3\u5730\u9762\u94fa\u88c5\u548c\u6728\u8d28\u94fa\u88c5\u5212\u5206\u51fa\u901a\u884c\u7a7a\u95f4\u548c\u5916\u6446\u533a\uff0c\u5728\u56fa\u5b9a\u5916\u6446\u4e0e\u901a\u884c\u7a7a\u95f4\u4e4b\u95f4\uff0c\u501f\u7528\u5730\u9762\u7eff\u690d\u3001\u82b1\u7bb1\u7b49\uff0c\u5f62\u6210\u8fb9\u754c\u56f4\u5408\u3002\u8fb9\u754c\u4ee5\u4eba\u7684\u89c6\u7ebf\u5c3a\u5ea6\u6765\u8003\u8651\u690d\u7269\u7684\u4f53\u91cf\u3001\u5bc6\u5ea6\u3001\u9ad8\u5ea6\uff0c\u6784\u6210\u534a\u5f00\u655e\u534a\u79c1\u5bc6\u7684\u6237\u5916\u5c31\u9910\u533a\u3002\u65e2\u53ef\u4ee5\u5438\u5f15\u884c\u8d70\u7684\u4eba\u7fa4\u611f\u53d7\u5230\u9910\u5385\u7684\u60ec\u610f\u6c1b\u56f4\uff0c\u4e5f\u524a\u5f31\u901a\u884c\u7a7a\u95f4\u5bf9\u5361\u5ea7\u5c31\u9910\u7684\u5f71\u54cd\u3002<\/p>\n

Artificial stone floor paving and wooden paving delineate the passage space and the outward display area. Between the fixed outward display and the passage space, the boundary enclosure is formed by borrowing ground greenery and flower boxes. The boundary takes the human sight scale to consider the volume, density and height of the plants, constituting a semi-open and semi-private outdoor dining area. This not only attracts people walking to feel the cosy atmosphere of the restaurant, but also weakens the influence of the passage space on the dining area.<\/p>\n

 <\/p>\n

\u25bd\u5916\u6446\u6784\u6210\u5185\u5411\u578b\u534a\u79c1\u5bc6\u7a7a\u95f4 The outer pendulum forms an inward semi-private space<\/span><\/p>\n

<\/a> <\/a><\/p>\n

 <\/p>\n

\u2162.\u5728\u5c0f\u5c3a\u5ea6\u8857\u533a\u4e2d\u521b\u9020\u6700\u5927\u5bc6\u5ea6\u6e38\u901b\u4f53\u9a8c<\/strong><\/p>\n

\u9152\u5427\u8857\u7684\u5fae\u91ba\u98ce\u60c5\uff0c\u85cf\u5728\u4e94\u989c\u516d\u8272\u7684\u7279\u8c03\u9e21\u5c3e\u9152\u4e2d\u3002\u6211\u4eec\u9009\u62e9\u7d2b\u7f57\u5170\u9e21\u5c3e\u9152\u3001\u7eff\u8272\u9a6c\u63d0\u5c3c\u3001\u84dd\u8272\u739b\u683c\u4e3d\u7279\u4e09\u6b3e\u9e21\u5c3e\u9152\u6240\u5bf9\u5e94\u7684\u201c\u7d2b\uff0c\u7eff\uff0c\u84dd\u201d\uff0c\u4f5c\u4e3a\u573a\u5730\u70b9\u7f00\u8272\uff0c\u660e\u4eae\u8df3\u8131\u3002\u4e09\u79cd\u989c\u8272\u7684\u5149\u9762\u73bb\u7483\u88ab\u53e0\u5408\u6210\u4e0d\u540c\u5c3a\u5bf8\u7684\u5f69\u8272\u900f\u660e\u73bb\u7483\u76d2\u5b50\u3002\u8fd9\u4e9b\u5f69\u8272\u76d2\u5b50\u88ab\u7f6e\u653e\u5728\u690d\u7269\u4e1b\u4e2d\uff0c\u7b49\u5f85\u7740\u88ab\u53d1\u73b0\u548c\u63a2\u7d22\u3002\u5728\u5c0f\u5c3a\u5ea6\u7684\u5546\u4e1a\u8857\u533a\u4e2d\uff0c\u521b\u9020\u6700\u5927\u5bc6\u5ea6\u7684\u611f\u5b98\u4f53\u9a8c\u3002<\/p>\n

Creating a maximum density experience in a small scale commercial street<\/p>\n

The bar street’s micro-brewed atmosphere is hidden in the colourful cocktails. We chose the \u2018purple, green and blue\u2019 colours of the Violet Cocktail, Green Martini and Blue Margarita as the venue’s bright and colourful accent colours. The three colours of glossy glass were stacked into coloured transparent glass boxes of different sizes. These coloured boxes are placed amongst the plants, waiting to be discovered and explored. In the small scale of the commercial area, the maximum density of sensory experience is created.<\/p>\n

 <\/p>\n

\u25bd\u76d2\u5b50\u5185\u9576\u5d4c\u7740\u661f\u3001\u4e91\u7b49\u56fe\u4e30\u5bcc\u56fe\u6848 The box is inlaid with stars, clouds, etc<\/span><\/p>\n

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As the skeleton wood of the commercial street, the blue carpets are used to build a rest area under the forest, and the ground cover is mainly made of large-leafed foliage-type plants, and is based on the matching of purple, green, and blue colours of the flower garden. For example, the purple colour system is Mona lavender and purple-backed velvet bamboo yam, the blue colour system is silver-leaf chrysanthemum, hibiscus chrysanthemum and silver-haired wild peony, etc., and the green colour system is big-leafed plants such as rich ferns, cranberry orchids, and Porto giant calla lilies.<\/p>\n

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Some of the plant pools are enclosed by benches cut from whole wood as borders, where pedestrians can take a seat, enjoy the plants and stop to feel the cosy street atmosphere. Colourful and transparent glass boxes combined with the interspersed use of base plants create an ecologically fluffy and emotional commercial landscape.<\/p>\n

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Chongqing’s newest aggregated consumer and social space<\/p>\n

Bar Street opened a small holiday, Changjiahui passenger flow exceeded 200,000 year-on-year growth of 25%, turnover to achieve a year-on-year increase of 40%, and some of the shops have become a popular shop in social media such as Xiaohongshu and Jieyin. Full-time social consumption scene experience, more catering to the young customer base of the commercial industry, but also let it become the first choice of Chongqing people gathering consumption social place.<\/p>\n

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\n\u666f\u89c2\u9762\u79ef\uff1a2473\u33a1
\n\u5efa\u6210\u65f6\u95f4\uff1a2023.12
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Project Name: Chongqing Changjiahui Shopping Park Wine and Dine Block
\nProject Address: Nanan District, Chongqing
\nOwner: China Merchants Land Limited
\nLandscape Renovation: Wisto Design
\nDesign Team: Li Hui Li Yansa Tian Le Hou Maojiang Wang Lu Li Dandan Jin Feng Li Li Yang Ping Zhang Yan Yang Li Han Ruizhang Song Zhaobing Liu Jie Zhang Shuzhen Liu Ailing
\nLandscape Construction: Chongqing Shengjingcheng Landscape Engineering (Group) Co.
\nLandscape area: 2473\u33a1
\nCompletion date: 2023.12
\nPhotography: PrismImage<\/p>\n

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