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Thank Wonderlabs for authorizing the publication of the project on mooool, Text description provided by Wonderlabs.
上海良晓信息科技有限公司:Coach 2021春季系列从大自然的积极能量中汲取灵感,将过去、现在与未来的设计理念,通过视觉方式呈现给大众,旨在回归本源,传承经典。
Wonderlabs: The Coach 2021 spring series are inspired by the positive energy of nature and presents the design concept of “past, present and future” to the public through visual methods, aiming to return to the original and inherit the classics.
▽项目视频 Video
设计的灵感来自于SS21 Coach Forever理念,艺术装置“镜面森林”结合了自然、沉浸式体验和现代城市,意在传递积极、乐观和环保的品牌精神。设计中还加入了很多的动态元素:始终处于转动中的“镜面森林”引导观众深入其中,屏幕内容中蝶舞萤飞让装置有了生命感,森林中光影流转与现实交织成趣。
Taking inspiration from Coach Forever SS21, the design of “Mirror Forest” combines natural and urban elements in an immersive experience, conveying the brand spirit of positive, optimistic and environmental protection. A number of dynamic elements are added to the design: the rotating pillars guides the audience into it, the dancing butterflies and fireflies in the screen content give the installation a sense of life, and the circulation of light and shadow in the forest is intertwined with reality.
▽装置模型效果图 Model of the installation
▽装置渲染效果图 Renderings of the installation
▽完成后的装置实景 The finished installation
置身装置,消费者即沉浸在音乐、植物、梦幻镜面和大自然气味中,在Coach Forever镜面森林的自然体验中,感知美好,发现乐趣。
The art installation is brought to life with a sensory-evoking experience with music, real plants, endless mirrors and scents of nature, leaving our consumers with a feeling of joy and hope.
项目名称:COACH FOREVER“镜面森林”户外艺术装置
完成年份:2021
项目地点:上海新天地时尚I
景观/建筑公司:上海良晓信息科技有限公司
网站:www.wonderlabsstudio.com
联系邮箱:info@wonderlabsstudio.com
设计团队:上海良晓信息科技有限公司
创意策划:Jackie Li
装置设计:Robin Andersson
内容&软件设计:Chengliang Dong
研发总监:Matthew Deblock
研发专家:Ivan Tchekashkin
项目经理:Tede Gu & Mosher Zhang
项目执行:Song Jian
客户:Coach
图片来源:Wonderlabs
摄影师网站:www.wonderlabsstudio.com
Project Name: COACH FOREVER MIRROR FOREST
Completion Year: 2021
Project Location: Shanghai Xintiandi Fashion I
Landscape/Architecture Firm: Wonderlabs
Website: www.wonderlabsstudio.com
Contact e-mail: info@wonderlabsstudio.com
Design Team: Wonderlabs
Team introduction: Creative Planner: Jackie Li
Installation Designer: Robin Andersson
Content & Software Designer: Chengliang Dong
R&D Director: Matthew Deblock
R&D Specialist: Ivan Tchekashkin
Project Manager: Tede Gu & Mosher Zhang
Project Executive: Song Jian
Clients: Coach
Photo Credits: Wonderlabs
Photographer’s Website: www.wonderlabsstudio.com
“ 从大自然的积极能量中汲取灵感,将过去、现在与未来的设计理念,通过视觉方式呈现给大众。 ”
审稿编辑:SIM
更多 Read more about: Wonderlabs / 上海良晓信息科技有限公司
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