Nike’s deep roots in New York City are represented in its latest campaign: New York Made. Made possible through partnership the New York City Parks and Recreation Dept., Nike’s commitment to the city and its community is at heart of the program, which kicks-off through the opening of the New York Made: Stanton Street Courts by Kaws.
Designed by Brooklyn-based, world-renowned artist Brian Donnelly, the court embodies Nike’s drive to elevate sport, culture and community through innovative collaborations.
“I always think about when I was young and the things I had interaction with, whether it was skateboard graphics or magazines, and how art reached me. I’ve been conscious of how my work disseminates and reaches people. It could be a canvas in a museum⋯or it could be a court, a wall or a t-shirt,” says Kaws. “ I like the idea of public art because it reaches people in a casual way, and when they aren’t necessarily looking for it.”
The New York Made: Stanton Street Courts by Kaws encompass two side-by-side full basketball courts (approximately 116 by 80 feet), as well as four hoops.
“我对球场的态度与我在画布上的工作非常相似。我想创造一些与我的语言一致的东西，但也要考虑到这是一个人们正在玩使用的球场，“他解释道。“我想在视觉和功能上找到它的最佳位置 – 它是如何通过游戏的线条分解并与我的图像一起工作的。它将对使用球场的球员产生密切影响。“
“My approach to the courts was very similar to how I would work on canvas. I wanted to create something that was true to my language, but also considerate of this being a court that people are playing on,” he explains. “I wanted to find the sweet spot where it works visually and functionally — how its broken up by the game’s lines and works with my images. It will have an intimate effect on the players that use the court.”
Kaws first moved to Manhattan in 1996, and lived on the corner of Clinton and Stanton Street. His familiarity with the park and its neighborhood is thus extremely personal. ““The courts that we painted, I used to pass everyday,” he remembers. “I worked over in Soho, so I’d walk through⋯when I wasn’t taking Houston, I’d go through that park.”
纽约制造：Kaws的斯坦顿街球场位于曼哈顿下东区的Sara D. Roosevelt公园。
The New York Made: Stanton Street Courts by Kaws is located at Sara D. Roosevelt Park in Manhattan’s Lower East Side.