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PuBang Design: On January 17, 2020, the second phase of Sanya International Duty Free City opened in Haitang Bay as scheduled. One year after its grand opening, Sanya International Duty Free City has now become a distinctive popular commercial and cultural center in Hainan, and a fashionable leisure stage that endorses the vitality and style of the international free trade port. It continues to lead new artistic styles and attract people from all over the world.
In the post-epidemic era, tax-free consumption, as an important channel for overseas consumption return and domestic consumption upgrade, is undoubtedly the focus of attention under the dual circular economy. Under the overall plan for the development of the free trade port, Hainan takes an independent fiscal and taxation system as the pillar, with the goal of realizing the freedom and convenience of investment and trade, and directs the construction of an international tourism consumption center.
Since the piloting of the tax-free shopping policy on outlying islands in 2011, Hainan’s tax-free shopping policy has been continuously liberalized, making the tax-free economy a new driving force for Hainan’s consumption growth.
Under this circumstance, a “world-class immersive laid-back commercial street”-Sanya International Duty Free City Phase II Yunjie Island came into being. It uses artistic “shell” architecture as its carrier. The overall building is designed by the British Benoy architectural design team. The “Yunjie Bridge” connecting Sanya International Duty Free City and the second-stage leisure commercial street is a single tower with universal hinged cable stays. The Grand Pedestrian Bridge was designed by Dutton, a well-known designer who had participated in the design of the glass pyramid of the Louvre in France.
As the first island-wide commercial street in China, the second phase of Sanya International Duty Free City combines commerce, culture, art, shopping, leisure and other business formats, and complements the first phase of Sanya International Duty Free City to help Sanya International Tourism and Consumption Center The construction of Hainan International Free Trade Port will be a comprehensive destination for tourism, shopping and leisure.
As a world-class commercial district, its essence is to attract and operate more consumers. As consumers’ demand for consumer experience continues to escalate, shopping needs are no longer limited to the satisfaction of goods. They are more willing to pay for a rich experience, high-quality services and a superior environment. Therefore, when dealing with international high-end commercial blocks like Sanya International Duty Free City Phase II, how to make the most of commercial space, attract more consumers to stay, and maximize the commercial value of the space, the landscape plays an important role.
空间赋能 Space empowerment
In landscape design, each space has a connection of sequence, flow and direction, and the combination of this connection is the sequence of landscape space.
In the operational thinking of commercial plazas, the creation of spatial sequence not only affects the dynamic experience of consumers, but also affects the emotional experience of consumers. By creating a holistic and rhythmic spatial sequence, consumers are able to get a richer, more continuous and more exciting emotional experience in a dynamic streamline.
Improve the flow of people and connect the space experience
In the landscape space layout of the second phase of Sanya International Duty Free City, a deep central experience axis runs through the entire Yunjie Island, connects important nodes in the island, and guides the overall trend of consumer experience. At the same time, there are layouts around the central axis. The “branched” auxiliary lines extending to both sides merge with other nodes in the block to form a smooth commercial flow and provide diversified choices and interactions for consumers to shop and visit.
▼轴线分析图 Axis diagram
▼节点分析图 Features analysis
情感赋能 Emotional empowerment
In the era of “experience is the priority”, the layout of commercial landscape space environment is no longer singular and meaningless, and the creation of scene-based experience has become an emotional connection between the commercial street and consumers.as well as an inspiration for their inner resonance and sense of identity.
Create interactive scenes and extend the sense of dynamic participation
The second phase of the Sanya International Duty Free City’s commercial inner street is a lower down space with waterfalls on both sides of the stairs and interactive spring waterscape to create a dynamic and static welcoming landscape. It’s also a happy place for children to play in the water.
The colorful carnival plaza that sinks in an arc provides a space for tourists to rest and sit, as well as a theater-like stepped drop experience, creating a dynamically extended landscape interactive space for consumers.
▼瀑布水景 Waterscape waterfall
Create holiday scenes and render emotional climax
As a commercial block integrating shopping and tourism, creating a festive scene not only allows consumers to shop and play in a relaxed and happy atmosphere, but also becomes an online celebrity attraction that attracts nostalgia for taking pictures.
The Light and Dance Water Show is located on the south side of Yunjie Island, presents the emotional climax of the entire island with a giant and gorgeous water curtain fountain projection. In the transformation of light and water, Sanya’s strong vacation style is fully revealed. The T floating on the water is an underwater stage for holiday performances.
▼光舞水秀夜景 Night View of Dance Water Show
文化赋能 Cultural empowerment
As an integrated destination city for tourism, shopping and leisure in the International Free Trade Port, Sanya has strong southern regional characteristics. The sun, sea, and swaying coconut groves are people’s exclusive impressions of it.
Nowadays, with the support of the tax exemption policy, tourism, shopping, and leisure have become a major feature of it attracting tourists. Therefore, in order to integrate the newly emerging commercial blocks with the urban characteristics, the designer refines the urban regional cultural characteristics and utilizes them in the landscape, so that visitors can feel the relaxed coastal holiday atmosphere during the shopping experience.
Extend the characteristic texture of the city and strengthen the holiday atmosphere
The rhythm plywood located along the southern side of the commercial area is a place for tourists to take a relaxing time. The whole ladder extends to the shore like the waves, giving the continuous rhythm of the sea water to the space.
▼连绵起伏的韵律甲板 The rhythm deck.
In addition to the rhythm plywood, the wave elements are also used in the paving design. On the first floor of the commercial block, unequal-spaced wave-shaped paving with dark and light stone is used to show a warm and active welcome landscape, and the second floor of the commercial block is paving with equidistant strips to create the space transformation.
▼深浅相间的波浪型铺装 The deep and shallow wavy pavement.
▼深浅相间的等距条带型铺装 The deep and shallow equidistant strip pavement.
In the selection of plants, tropical plants such as coconut grove, poinciana tree, silver palm tree, small bird banana, which have the characteristics of Hainan Island, are used to arrange multi-level plants such as large and small trees, shrubs, and ground cover through a compound planting method. Create multilevel of plant landscape space to enhance consumers’ outdoor scene experience and emotional experience.
▼阳光下的绿色空间 Green planting of coconut trees in the sun.
Inherit the history and culture of the region, and experience the local culture in depth
Sanya was an unknown fishing village. Now it has developed into an internationally renowned coastal tourist city. In order to preserve the memory of the fishing village and allow tourists to experience the development of Sanya firsthand, the designer simulated a port on the tail water bank of Hexin Island and set up a space for tourists to experience The Coconut Grove Pier, cozy grass pavilions and arc-shaped pier for boats grows along the waterfront and becomes a quiet space under the shade of the coconut grove.
▼静谧的椰林码头 Quiet coconut grove wharf.
Along with rapid economic development the commercial street is no longer a narrowly defined place for commodity trading and currency circulation, but a comprehensive leisure, entertainment and social place. It is not a pure natural space, but a complex and dynamic multi-dimensional Space is mixed with commerce, nature, humanities and so on.
Therefore, in the commercial street landscape design, elements such as commerce, landscape, consumer experience, and regional culture cannot be separated by a single unit. they should be comprehensively considered with a multi-dimensional and multi-disciplinary perspective.
In the second phase of Sanya International Duty Free City, the landscape not only plays a role to improve the view, but also serves as an enabler to help build a world-class immersive leisure commercial street.
Our design connects the scene experience and rhythm of the entire commercial street with the construction of a complete spatial sequence, create a characteristic scene space to fully mobilize the emotion and resonance of consumers, and use and inherit regional cultural characteristics to strengthen the psychological identity and atmosphere of consumers Sense, integrating business, landscape and consumer experience.
摄影：耿广瀚 普邦设计 甲方供图
Project Name: Sanya International Duty Free City Phase II
Project location: Haitang Bay, Sanya, Hainan
Construction area: 55,000㎡
Construction: China Free (Sanya) Haitang Bay Investment and Development Co., Ltd
Master planning: SWA (Los Angeles team)
Design Consultant: PuBang Design
Detailed and construction drawing design: PuBang Design
Landscape photography: Geng Guanghan
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