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GTD：BACKROAD is located in an urban village with hustle and bustle. When you have tried to turn into the gate of the park from the crowded lanes, and the fresh, elegant and soft white buildings suddenly jump into eyes, as if entering another time and space. BACKROAD is transformed from an old factory building with a height of 11 meters and three small surrounding buildings. The main building of the old factory is mostly retained, and only the small podium buildings are reinforced and renovated, thus forming the current simple and modern building.
BACKROAD, focus on outdoor experience, community activities, aesthetic space and one-stop shopping, makes outdoor freedom and exquisite urban life superposition infinite possibilities.
|| 老厂房的新生 A new lease of old factory
BACKROAD used to be the site of Hangzhou Shuangyu Stainless Steel Factory with a height of 11 meters. The design makes full use of the advantages of the height and the open space scale, it is planned to be scattered multiple platforms through different shapes of stairs. Finally it has created 3 different platforms of space, not only increasing the display of all kinds of product, but also makes the space level more varied and the moving line more lively and interesting.
▽老厂房初见面 The original look of the old factory
▽改造后的多维度空间 Multi-dimensional space after transformation
|| 传达室里吃汉堡 eat hamburgers in the reception office
On the right side of BACKROAD is a small building made of stainless steel and metal combined with Mosaic. It used to be a doorman’s delivery room in the past, but now it has been transformed into an exclusive burger restaurant on BACKROAD. Mottled Mosaic wall retained from the original building; The roof, which had long fallen into disrepair, was renovated with inserting a stainless steel metal box to enhance the visual tension and mystery of the building volume. While continuing the modern stainless steel, the interior retains the original red brick wall of the delivery room, so as to form a balance between the material and the space.
▽传达室改造而来的汉堡店 A hamburger restaurant transformed from the receptionist’s office
▽硬朗的不锈钢与斑驳的砖墙形成材质对比 Tough stainless steel and mottled brick wall form material contrast
▽BACKROAD的汉堡餐是一大特色 BACKROAD’s burger meal is a major feature
|| 在曾经的车棚里享受阳光 enjoy sunshine under the bicycle sheds
The bicycle shed where workers used to park in the past has been transformed into a sunny cash register area. Stainless steel with super white glass, with the navy chair, transparent sunlight on the table, the mood of the holiday. The oversized logs found in Zhangjiagang are 1.4 meters wide in diameter and stand in front of the bar as an eye-catching scene.
▽曾经的自行车棚 Once the bicycle shed
|| 传统与创新相结合 combination of tradition and innovation
In the era when outdoor brands are in full swing, BACKROAD has been thinking carefully about how to stand out from the fierce competition. BACKROAD makes full use of 1,600 square meters of three-floor store space, mainly selling outdoor products, while combining the functions of restaurant bar and coffee.
The first floor mainly sells the outdoor brand “Saturday Mansion” from South Korea, which is outstanding for its fresh and soft style, just like a clear wind blows into the main color of current indoor market with neither black, white, gray or green. The bright color, lively rhythm and relaxed and pleasant atmosphere have already attracted a large number of female users, which is also a big ink that BACKROAD seeks to break through.
The second floor is dominated by outdoor clothing and Brand Helinox, while the third floor is dominated by tea breaks. Each floor is connected to the outdoor terrace, allowing people to breathe freely whenever and wherever they want.
|| 连接城市与自然，尽情享受户外 connecting city and nature, enjoy the outdoors
BACKROAD, a “rural road” connecting the city and nature. The lawn at the entrance, the passageway connecting the podium, and the terrace on the top floor under the sunset, here we connect nature to our heart’s content and create an outdoor atmosphere for people in the city anytime and anywhere. Put up the canopy, lay out the table and chair, blue sky and white clouds, wind and sunshine all surround.
|| 以社群活动连接万物 connect everything in community activities
For individuals living in the city, they walk through the order of the city every day, but also drown in the order. BACKROAD uses a series of activities as media, such as POP-UP, urban cycling, Frisbee road dash, etc., to break boundaries and connect everything. With various community activities, Backroad brings people closer to the city , making the city more diversified and rich.
Project name: BACKROAD Outdoor collection shop
Project address: No. 52 Changjiang Middle Road, Hangzhou
Project area: 1600 square meters
Completion date: December 2022
Space Design: Hangzhou Guantang Interior Design Co., LTD
Graphic Design: Guangzhou Democratic
Project Construction: Hangzhou Jiuwei Decoration Engineering Co., LTD
Sign production: Liangliang Hangzhou
Main materials: solid wood floor, washed stone, texture coating, metal plate, old SLATE, log
Space photography: Heishui, BACKROAD
更多 Read more about: GTD 观堂设计