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阿特森景观规划设计：深圳梅林卓悦汇购物中心是卓越商业旗下三大产品线之一的区域型标杆商业项目。于2016年8月26日开业，商业建筑面积达10万㎡，商业地下二层，地上三层。周边居住区和产业园区密集，与深圳4号、9号线双地铁无缝接驳，区位优势明显。
ASL : Shenzhen Merin INJOY Mall is a regional benchmarking commercial project of one of excellence’s three product lines. Opened on August 26, 2016, the commercial building area reaches 100,000 square meters, with two floors underground and three floors above ground. The surrounding residential areas and industrial parks are dense, seamlessly connected with Shenzhen Metro Line 4 and Line 9, with obvious geographical advantages.
我们调研分析，下沉广场设施陈旧、光线不足。下沉广场入口和地铁地面L出入口接驳，负二层和地铁接驳。地铁人流较多搭乘手扶梯，由负一层出入口进出商场，较少使用负一至负二层的长阶梯，负二楼商户的获客率很低。而南侧的负一层至负二层的手扶电梯，不在交通主流线上，基本无人使用。
According to our investigation and analysis, the sunken plaza is old and poorly lit. The entrance of the sunken square is connected to L entrance of subway ground, and negative second floor is connected to the subway. In the subway, more people use escalators to enter and exit the shopping mall through negative first floor entrance , and less use long steps from first floor to second floor. The customer acquisition rate of shops on the second floor is very low. And escalator on the south side from negative first floor to second floor, not in the mainstream traffic line, basically no one use.
▽项目区位 Project location
▽前期调研分析 Preliminary investigation and analysis
▽场地鸟瞰 Bird’s eye view of site
随着科技的不断发展成熟以及人们购物习惯和购物观念的改变，“情景+购物”的方式越来越多地运用于线下商业体验中，商业在场景营造逐步趋向“IP化”和“第三空间化”，使消费者获得更多的场景化体验。深圳市卓悦汇购物中心逐步优化商业环境，提升商户品牌和业态，由此背景下诞生的商业情景化提升改造项目。
With continuous development and maturity of science and technology and change of people’s shopping habits and concepts, the way of “scene + shopping” is more and more applied in offline business experience, and the business scene construction gradually tends to be “IP” and “third space”, so that consumers can get more scene-based experience. Shenzhen INJOY Shopping Center gradually optimizes business environment, and improves merchant brand and business format, under the background the business scene upgrading and transformation project was born.
策略 Strategy
要保留什么?它在梅林人的心中有怎样的记忆?是我们在改造中一直提问并思考的。
What to keep? What memory does it hold in the hearts of merlyn? It’s something we’ve been asking and thinking about in the transformation.
▽下沉广场人群分析 Crowd analysis of sunken square
演绎草地音乐节，共享自然的高定 Interpretation of the grassland music festival, sharing the high nature
梅林卓悦汇曾于周边绿地，连续几年成功运营草地音乐节活动。不仅带来商业价值，更一度成为梅林片区的文化名片。我们希望继承场地基因，对场所记忆进行演绎。
通过垂直绿化和生态幕墙律动感的组合，增加休息座椅和时尚灯牌装置，创造出让人们聚集到一起，能够真正的进行与社会、环境互动的地方，让人与自然以可持续的方式和谐共存。空间的改善造就了不同类型的人群的全天候体验。
Merlyn INJOY Club has successfully operated grassland music festival for several years in the surrounding green land. It not only brings commercial value, but also becomes the cultural name card of Meilin area. We want to inherit site gene and deduce site memory.
Through combination of vertical greening and sense of rhythm of ecological curtain wall, the addition of rest seats and fashionable light signage devices designers create a place for people to gather together and truly interact with society and environment, so that people and nature can coexist harmoniously in a sustainable way. The improvement of the space creates a round-the-clock experience for different types of people.
具体改造措施 Concrete transformation measures
1、下沉广场增设商业品牌logo墙，增加昭示性。
2、通过立体绿化和mini花池增加下沉广场的生态性，营造自然氛围。
3、增加场地灯光照明，打造夜经济场所。
4、拆除南侧电梯，增加负二层外摆商业面积。
1. Add commercial brand logo wall to sunken square increasing visibility.
2. Add ecology of sunken square and create natural atmosphere through three-dimensional greening and mini flower pool.
3. Increase lighting of the site to create a night economy place.
4. Remove the south elevator and increase outer commercial area of negative second floor.
▽下沉广场总平 Sunken square master plan
▽改造后的入口logo墙 The reconstructed entrance logo wall
▽改造后的立面 The facade after renovation
▽改造后的负二层商业界面 Business interface of negative second floorr after transformation
▽改造后的负二层商业空间 Commercial space of negative second floor after transformation
项目把原有单一的商业下沉广场，转化成商业、文化、艺术、公共设施相结合的复合业态，满足多样性用户人群的需求。设计改善原有尺度失调以及和城市割裂的状态，使被闲置稀缺的公共空间变成一个连接各公共空间的步行网络。通过空间优化，把原来低效的下沉商业空间，打造成开放性、轻时尚、生活化、交流性的商业街区。
The project transforms the original single commercial sunken plaza into a composite business mode combining commerce, culture, art and public facilities to meet needs of diverse user groups. The design improves original scale imbalance and separation from city, turning unused scarce public space into a walking network connecting various public Spaces. Through space optimization, the original inefficient sunken commercial space is transformed into an open, light fashion, life-oriented and communicative commercial block.
▽场地情景动图 Site scene GIF
材料 — 竹木的运用 Materials – use of bamboo and wood
通过垂直绿化和竹木幕墙律动感的组合，打造以亲生物性设计为中心的体验。多样性的垂直绿化，爬藤植物随季节变化，确保全年都能枝繁叶茂，将自然融入到设计的各个方面。不仅丰富了视觉感官，愉悦身心健康，并促进了商业项目本身的碳中和，意义非凡。
The combination of vertical greenery and the rhythm of bamboo and wood curtain wall designers create an experience centered on biophile design. A variety of vertical greenery, with climbing plants that change with the seasons, ensures flowering throughout the year, incorporating nature into every aspect of the design. which not only enriches the visual sense, delights physical and mental health, but also promotes carbon neutrality of the commercial project itself and significant.
▽下沉广场立面图 Elevation of sunken plaza
▽下沉广场材料及物种设计 Materials and species design of sunken plaza
休闲台阶组成的露天剧场，延续“卓悦汇草地音乐节”的城市记忆，极具森林感的商业步行通道空间，营造生机勃勃氛围，将游客带入充满活力的商业空间。
The outdoor theatre composed of leisure steps continues urban memory of ” INJOY Meadow Music Festival”, and the commercial walkway space with a strong sense of forest creates a vibrant atmosphere and brings visitors into vibrant commercial space.
激活 Activation
原本昏暗无生机的下沉空间，经过改造后成为自然荫凉的城市空间，使得卓悦汇被定义为具有温度的城市服务品牌，致力于为民众提供更为舒适便捷的服务和空间。很多案例也证明，以公共服务为目标会带来更长远、影响更大的可持续的商业成功。
The original dark and lifeless sunken space has been transformed into a natural and shady urban space, making INJOY defined as a warm urban service brand, committed to providing more comfortable and convenient services and space for the public. There are also many cases where targeting public service leads to more long-term, impactful and sustainable business success.
建造纪实 Documentary of construction
场地建成时间久远，我们在改造之初对场地实测，复核建筑图纸，根据石材尺寸优化改造设计。
在下沉广场的施工过程中，仍然存在实际材料尺寸与图纸差异。设计师根据现状墙面干挂石材尺寸以及分缝位置调整墙面垂直绿化的宽度与高度，确认施工方放线情况，保证了设计效果的展现。同时，现场先做了竹木座椅样板段，设计师调整拼接缝等问题，最终确定实施工艺。
The site was built for a long time. At beginning of the transformation, we measured site, reviewed architectural drawings and optimized the transformation design according to stone size.
In the construction process of the sunken square, there are still differences between actual material size and the drawing. The designer adjusted width and height of vertical greening of the wall according to the size of dry hanging stone on the wall and position of split seam, confirmed situation of the construction side, and ensured display of design effect. At the same time bamboo and wood seat sample section were made on scene, designers adjust joint and other issues, and finally determine implementation of the process.
▽施工过程 Construction process
未实施的艺术装置 An unimplemented art installation
由于招商情况变化，原定于廊桥上的艺术光环装置取消。
Due to change of investment situation, art halo installation on the covered bridge was cancelled.
▽效果图 Rendering
装置规格 Equipment specifications
外环直径：5600mm
内环直径：4720mm
环侧面宽度：500mm
材质：法拉利透光膜
灯光配置：LED单点控制
Outer ring diameter: 5600mm
Inner ring diameter: 4720mm
Ring side width: 500mm
Material: Ferrari transparent film
Lighting configuration: LED single point control
▽3D模型 3d model
项目名称：卓悦汇商业情景改造提升
完成年份：2021年
项目面积：下沉广场1000㎡
项目地点：深圳市卓悦汇购物中心
设计公司：深圳市阿特森景观规划设计有限公司
公司网址：http://www.art-spring.com/
联系邮箱：3365492166@qq.com
主创设计师：吴丹丹
设计团队：李倩、童安然、陈黄权、王金伟、郭聪、黄涌升、黄迪、陈理、罗丽梅
开发商：深圳市圳宝实业有限公司
摄影师：罗汉
Project Name: INJOY Business scene transformation and upgrading
Year of completion: 2021
Project area: Sunken square 1000 square meters
Location: Shenzhen Zhuoyuehui Shopping Center
Design company (landscape/architecture) : Shenzhen ASL Landscape Planning and Design Co., LTD
Company website: http://www.art-spring.com/
Contact email: 3365492166@qq.com
Chief designer: Wu Dandan
Design team: Li Qian, Tong Anran, Chen Huangquan, Wang Jinwei, Guo Cong, Huang Yongsheng, Huang Di, Chen Li, Luo Limei
Client/developer: Shenzhen Zhenbao Industrial Co., LTD
Photographer: Arhat
“ 改造后的商业步道空间从立面上营造休闲的自然森林感，充满活力与生机。”
审稿编辑: Maggie
更多 Read more about：ASL
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