本文由 易亚源境 授权mooool发表,欢迎转发,禁止以mooool编辑版本转载。
Thanks YAS DESIGN for authorizing the publication of the project on mooool, Text description provided by YAS DESIGN.

 

易亚源境:当下房地产形势下行,我们易亚源境的理念不仅仅是建设新的小区景观,而且是焕新和运营老社区之间的公共空间。在景观设计之前,我们与路劲甲方就运营的思路、体验的模式以及服务设计的手法达成一致。在以人为本方面,我们抓住儿童带动家庭,1个小朋友带来4-6个大人,让空间充满了活力和机遇。总之,在这里,社区居民每一天就像在身边的迪士尼一样,我们通过参与性的活动进行链接和共创,营造日常生活中的”小确 幸”与“快乐”经济。

——易亚源境创始人、首席设计师 俞昌斌

YAS DESIGN: With the current downturn in real estate, It is not only to build new residential landscapes under the guidance of YASDESIGN’s design philosophy but to revitalize and operate the public spaces among old communities. Before the landscape design, we agreed with client RK Properties on the idea of operation, the mode of experience and the approach of service design, driving the family with the children, there are 4-6 adults around 1 child, which makes the space full of vitality and opportunities. Here, the community is like Disneyland Park for residents every day, and participatory activities are linked and co-created to make an economics of happiness and fortune happen in their daily lives. –Mr. Yu Changbin, Founder and Chief Designer of YASDESIGN

 

▽项目视频 video

 

 

项目位于苏州工业园区枢纽位置,奥体板块核心区位,距离苏州金鸡湖景区5公里,苏州奥林匹克体育中心1.5公里,周边涵盖高密度住宅区、学府区和产业园区。配套设施完善,约60个优质社区,超4万区域房价,30万常住人口和5万路劲自有社区居民,6大产业园区,10座写字楼,16大厂区以及27所学校,坐拥150万m²凤凰城超级大盘。且交通便携,覆盖轨道交通地铁1号线、6号线。

从城市规划的角度看“区位+定位”,苏州是长三角城市群核心地之一,是长三角第2大经济城市、G60科技走廊中心城市、中国新一线城市、中国第6大经济中心和国家高新技术产业基地。它东傍上海,南接浙江,西抱太湖,北依长江。而苏州工业园区是中国改革开放的重要窗口、中国首批国家园区绿色示范、国家级高新区综合排名位列第五和产业基础雄厚的开放型经济高地。

The project is located in the pivotal position of Suzhou Industrial Park, it is at the core of the Olympic site, 5 kilometers away from Suzhou Jinji Lake Scenic Area and 1.5 kilometers away from Suzhou Olympic Sports Center, with the surroundings including high-density residential areas, school districts and industrial parks. With complete supporting facilities, there are about 60 high-quality communities, over 40,000 house prices within the region, 300,000 long-term residents and 50,000 residents from RK Properties’ community, 6 industrial parks, 10 office buildings, 16 factories and 27 schools, a mega-development is constituted in this 1.5 million square meters Phoenix City. The transportation is convenient with covering Metro Line 1 and Line 6.

From the perspective of ‘Location + Positioning’ of urban planning, Suzhou is one of the core of the Yangtze River Delta city group, the 2nd largest economic city in the Yangtze River Delta, the center of the G60 Science and Technology Corridor, China’s new first-tier cities, China’s 6th largest economic center and the national high-tech industrial base. It is close to Shanghai in the east, Zhejiang in the south, Taihu Lake in the west and Yangtze River in the north. Suzhou Industrial Park is an important window of China’s reform and opening up, one of the first batch of green demonstrations of national parks in China, the fifth in the comprehensive ranking of national high-tech zones and an open economic highland with a strong industrial base.

 

▽ 苏州路劲星斓荟与苏州工业园区金鸡湖,苏州奥林匹克体育中心的关系 Relationship between Lan Park and Jinji Lake in Suzhou Industrial Park and Suzhou Olympic Sports Center

▽苏州路劲星斓荟服务于30万常住人口 Lan Park serves 300,000 long-term residents

 

苏州路劲星斓荟8万m²建筑面积的社区商业街区,根据商业空间布局,业态被划分为风尚荟、时光荟、童乐荟三大主题区,汇集了综合零售、儿童教培、餐饮美食、休闲娱乐、生活配套5大商业类别、超100家品牌,满足居民对健康、生活、社交、亲子的需求。

The 80,000m² floor area of Lan Park is a community commercial area. According to the layout of the commercial space, it is divided into three thematic zones: Style Zone, Time Zone, and Children’s Zone, which brings together 5 major commercial categories and more than 100 brands in the areas of comprehensive retailing, children’s education and training, catering and food, recreation and entertainment, and living facilities to satisfy the needs of the residents in terms of health, life, socialization, and parent-child relationship.

 

 

而1.6万m²的劲宝公园位于城市中心高密度社区和商业之间的隙地,以纽带形态的空间肌理为公园场地提供了丰富多元的场景画面。景观结构注重场域功能的联动营造,商业动线的便利规划,环境氛围的宜人考量,对商业街区,线型公园、及生活广场进行了有效的串联和组合,尝试着让多样化的公共需求在这里汇聚,以服务周边社区为原点,进而面向城市面域的人群幅度。

劲宝公园以IP角色的探险历程作为主线,衍生出涵盖各个年龄层次的主题游乐活动场所,同时与商业界面无缝衔接激发商业活力,体现了公园与商业、居住社群之间独特的关系,以及为城市带来的综合效益。

The 16,000m² Lan Park is located in an unoccupied place between the high-density community and commerce in the city center, and the spatial texture in the form of a bond provides rich and diversified scenes for the park. The landscape structure focuses on the linkage creation of the field function, the convenient planning of the commercial circulation, and suitable consideration for the environment. It effectively connects and combines the commercial street, linear park, and life square, trying to converge the diversified public needs here. The design is around the service of the neighboring community and then towards more citizens in the urban area.

Using the adventures of the IP characters as the mainline, ‘Jinbao’ derives themed playgrounds covering all ages, while seamlessly connecting with the commercial interface to stimulate commercial vitality. It reflects the unique relationship between the park and the commercial and residential communities, as well as the comprehensive benefits brings to the city.

 

 

回应在反向消费时代,社区型商业该如何生存?

主题活动带动人气——以劲宝公园为核心焦点,引入具有互动性和体验性的设施,在这里形成人群聚集之地和举办各色精彩活动的场所,吸引广大社区居民过来游玩、购物。

贯穿公园的核心步道在这里被运用为露天市集的天然载体,形成活动期间的户外主题街区,与之配套的休闲草坪空间也成为文艺表演、户外电影放映等各类文化节庆活动的理想地,为周边社区与城市的文化生活增添色彩。

Response to How should community commercial space survive in the age of anti-consumerism?

Theme activities drive popularity – with Lan Park as the core, interactive and experiential facilities are introduced to create a place for people to gather and organize a variety of exciting activities, which attracts residents from the community to come over for fun.

The main trail running through the park is used as a natural carrier for the open-air bazaar, forming an outdoor-themed block during the event. The affiliated recreational lawn space has become an ideal place for cultural festivals such as cultural performances and outdoor movies, which enrich the cultural life of the surrounding community and the city.

 

 

这是一个多元化的社交场所,既可满足日常健身潮玩的聚场需求,也能灵活应对各类活动模式。在活动模式下,地面图案成为灵活布置的蓝图,能够根据不同活动的主题和需要进行变换和调整,或成为露天集市的街道规划;或成为主题营地的时尚平台;或称为街舞秀场的炫酷舞台,绽放着潮流生活的新主张,当前其功能演变为宠物乐园。

It is a diversified social place that can meet the needs of daily fitness and trendy fun gatherings, and can also flexibly respond to all kinds of activity modes. During the activity, the ground pattern becomes a blueprint for flexible layout, which can be changed and adjusted according to the themes and needs of different activities, or becomes the street plan for open-air bazaar, or the fashion platform for themed camp, or the fascinating stage for street dance. It shows the new proposition of trendy life, now the park is currently transformed into the function of a pet paradise.

 

 

在日常模式下,沿途布置的口袋健身方舟为商业区块的人员与周边社区的居民们提供了便捷、高效的健身方式,一同享受健康的生活。

In normal circumstances, pocket fitness arks arranged along the route provide a convenient and efficient way for people in the commercial block and residents of the surrounding community to enjoy a healthy life together.

 

 

以儿童参与带动家庭——融合原创IP“劲宝”,打造以 “森林物语”、“勇者之丘”、“深海奇航”为主题的游乐场所,覆盖了全龄段儿童玩乐场景,开放互动的儿童空间,融合了丰富多彩的元素,带来全新多维度触感体验,让孩子们能够收获欢乐,于玩乐中成长。

Interact families with children’s participation – integrating the original IP ‘Jinbao’ to create playgrounds themed with “Forest Story”, “Brave Hill” and “Deep Sea Voyage”, the entertainment scenes covering children of all ages. Open and interactive children’s space integrates colorful elements, bringing a new multi-dimensional tactile experience to make children grow up in fun and joy moments.

 

 

丛林乐园以IP形象“劲宝”和他的小伙伴们以丛林为起点开启探险之旅为故事主线的森林系游乐场,设计采用了流动的大地肌理,仿佛置身于一片茂密的热带丛林之中。高大的树木、葱郁的植被、特色沙地体验,营造出富有感染力的丛林氛围,让孩子们仿佛置身于大自然的怀抱中,在这里尽情奔跑、攀爬和探险。

Jungle Land is a forest playground with a storyline based on the IP image ‘Jinbao’ and his buddies’ adventure journey starting from the jungle. The design adopts the dynamic earth texture, as if in a dense tropical jungle. Tall trees, lush vegetation, and specialty sand experiences create an infectious jungle atmosphere that allows children to run, climb, and explore to feel like they’re in the embrace of nature.

 

 

勇者之丘的场地设计模拟了山丘地貌,起伏不平的地形特征,让孩子们仿佛置身于真实的山地环境之中,开拓自己的身体潜能,感受到攀爬、登高的乐趣和成就感。

The site design of Brave Hill simulates the natural terrain, the features with undulating topography that allow children to feel as if they are in an actual mountain environment, develop their physical potential, feel the joy and sense of accomplishment of climbing and ascending.

 

 

丛林乐园与勇者之丘以其独特的主题和丰富多彩的游乐设施,为商业人群以及周边社区的家庭们提供了一个充满乐趣和惊喜的探险之旅。

With its unique theme and colorful rides, Jungle Land and Brave Hill offer a fun-filled and surprising adventure tour for the business crowd as well as families in the surrounding community.

 

 

绚动花园位于公园与毗邻商业的中间段落,是一个集多功能广场、休闲花园和露天市集于一体的综合性场所,丰富的商业设施与多样化的活动可以在这里灵活展开,人们可以尽情享受休闲、娱乐和购物的乐趣。

Located in the middle of the park and adjacent businesses, Brilliant Garden is a comprehensive area that combines a multifunctional plaza, recreational garden, and open-air bazaar, where various commercial facilities and activities can be flexibly carried out. People can enjoy themselves through recreation, entertainment, and shopping.

 

 

商业街区与公园相互交融,边界的消隐使得不同的使用功能在此交汇。旨在打破传统的商业与休闲空间的划分,创造出一个更加开放和融合的环境,让人们能够在商业购物和自然休闲之间自由切换,享受多重体验。

The commercial area and the park are intertwined with each other, and the hidden boundaries allow for different uses to meet here. The goal is to break the traditional division between commercial and leisure space and create a more open and inclusive environment where people can freely shift in state between commercial shopping and natural leisure, to enjoy multiple experiences.

 

 

“劲宝”IP形象作为乐园的故事主角,以充满趣味的形态出现在各个场所之中吸引更多的孩子前来游玩,与他们一起展开丰富多彩的冒险旅程。

As the protagonist of the park story, the ‘Jinbao’ IP image appears in various places in a fun form to attract more children to come to play around and start a colorful adventure tour together with them.

 

 

深海奇航以IP形象“劲宝”和他的小伙伴们走出丛林,翻越山丘之后开启的深海探险之旅为故事脚本,侧重于为大龄孩童提供沉浸式的游乐体验。整个乐园注重海洋氛围的立体营造,让孩子们尽情攀爬、眺望、体验航行、海洋知识认知的乐趣。

The Deep Sea Voyage is based on the story script of the IP image “Jinbao” and his buddies’ deep-sea adventure that started after they went out of the jungle, this area focuses on providing an immersive amusement experience for older children. The entire park highlights the spatial creation of an ocean atmosphere, allowing children to climb and overlook, to experience the fun of voyaging and knowledge cognition of the ocean.

 

 

深海奇航的LOGO装置是乐园的标志性雕塑, 浪潮主体地形是深海奇航中的一处特色场域,其设计灵感来源于汹涌的海浪和海洋中的岩石礁,预示着这是一个充满挑战和刺激的区域。

The LOGO installation of The Deep Sea Voyage area is the iconic sculpture in the whole park. The wave terrain is a featured space in this area, inspired by rough waves and rocks in the ocean, it indicates a space full of challenges and excitement.

 

 

船形装置是深海奇航中的一大亮点,它模拟了一艘航行中的的海洋船舶,具有动感十足的航行动态想象。这艘船舶呈现时尚而强劲的造型,整体设计融合现代科技与海洋探险元素,带来身临其境的海洋航行体验。

The ship-shaped installation is one of the highlights of the Deep Sea Voyage, which simulates sailing in the ocean with dynamic sailing imagination. The ship presents a stylish and powerful shape. The overall design combines modern technology and ocean adventure elements to bring an immersive voyage experience.

 

 

深海奇航的船体还配置了驾驶舱、眺望台、拼图矩阵、滑梯和登岛栈桥等互动装置,提供了各具特色的玩点。孩子们化身船长,和小伙伴们一起协作拼接宝图;登上高台,感受自上而下滑行的速度。

The hull space is also equipped with interactive installations such as a cockpit, an observation deck, a puzzle matrix, a slide and island piers, which provide a variety of unique interest points. Children in the guise of a captain, and partners work together to put together the treasure map. Climbed on the raised platform, feel the speed of the top-down slide.

 

 

灯塔作为网红打卡聚焦点,是一个标志性节点。

The lighthouse is an iconic node for posting by influencers.

 

 

场地布局与商业建筑的设计形成了良好的联动,夜幕降临,商业街区的霓虹灯散发出五彩斑斓的光芒,将整个乐园装扮得如同一个梦幻般的海洋王国,沉浸在深海奇航独特的夜景中,成为游客和居民流连忘返的地方。

The site layout and the commercial buildings interact well with each other. When night falls, the neon lights in the commercial area emit colorful light, which dresses up the whole park as a fantastic ocean kingdom, immersing in the unique night scenery of the space, making it a memorable place for tourists and residents to linger.

 

 

社区邻里中心式商业街区公园——或许是更丰富更有趣的邻里中心公园,更亲近更共享的社区集市,以及建筑和景观的充分融合,让这个8万m²建筑面积及1.6万m²公园面积的社区商业综合体,将最终形成了这个汇聚精品零售、特色美食、健康休闲、儿童游乐、生活配套全业态的社区邻里中心式商业街区公园。

Under the guidance of community neighborhood center, the Commercial Neighborhood Park perhaps a more colorful and interesting neighborhood center park, a more intimate and more shared community bazaar, the full integration of architecture and landscape makes this community commercial complex with 80,000m² of building area and 16,000m² of park area, which is ultimately result in this convergence of boutique retail, specialty food, wellness and leisure, children’s playground and living facilities all together.

 

 

星环广场作为星斓荟商业街区的形象门户,以其独特的星环雕塑作为醒目的标识,每当夜幕降临,在璀璨的灯光照耀下,铺装肌理与水景勾勒出流动的旋律。

As the image interface of Lan Park’s commercial area, the Starlight Ring Plaza, with its unique starlight ring sculpture as a marked logo. It is illuminated by the bright lights at night, the paving texture and water features create a flowing melody.

 

 

原有南面街区为老旧商业街区,新的商业街区公园也在积极链接原有的老旧商业街区,为满足社区居民的实际需求,设计师将老旧的停车场建造为林下空间,并增加休憩设施及座椅,让居民能在此散步和停留。

The original south block is an old commercial block, and the new commercial neighborhood park is also actively linked to the original. In order to meet the actual needs of the community residents, the designers constructed the old parking lot as a forested space and added leisure facilities and seats so that the residents could walk and stay there.

 

 

在原有绿化带的基础上,通过合理的布局和衔接,营造出舒适的植物群落与空间关系,将原本单一的绿化隔离带开拓为便于出行的线性小公园,强化了老街区与毗邻社区之间的联系,并在铺装与公共空间休憩座椅的设计体系进行总体的更新,为居民提供歇脚休闲的地方,打造让居民“坐得下来”的街区。

Comfortable vegetation community and spatial relationships are created based on the original green space through a rational layout and connection, the original monotonous green space opened up as a linear park to easy access. The design strengthened the link between the old neighborhoods and adjacent communities, and carried out an overall update regarding the paving and seating, to provide residents with a rest and leisure place where they can sit down.

 

 

更新后的劲宝公园入口,这里采用了低介入的处理方式,现场大树被巧妙地运用作为背景,为入口区域带来了自然的美感,与周围环境和谐统一。

劲宝公园如同一条纽带,这里不仅是一个休闲娱乐的场所,更是一个社群居民交流互动的平台,公园内设有各种娱乐设施、休闲区域和户外活动场地,为居民提供了丰富多彩的活动选择,紧密地连接起了周边的商业综合体和居住社群,强化了社区的凝聚力和活力。并对周边老旧街道通过有效的更新营造,最终打造出属于星斓荟商业街区自然、舒适的15分钟生活圈。

The renewed park entrance adopted a micro-intervention treatment, the large trees on site were skillfully used as a backdrop to bring natural aesthetics to the entrance area, which harmonized with the surrounding environment.

The park is like a bond, which is not only a place for leisure and recreation, but also a platform for community residents to communicate and interact. Equipped with a variety of recreational facilities, leisure areas and outdoor activity spaces, which provide residents with diversified choices. It closely connects the neighboring commercial complexes and residential communities, reinforcing the cohesion and vitality of the community. It also creates a natural and comfortable 15-minute living circle belonging to the commercial block at Lan Park through an effective renewal of the old streets around the site.

 

 

结语 Epilogue

苏州路劲星斓荟作为综合型社区商业景观项目,在总体景观规划中注重多元化的公共需求,场地在实际运营中得到了巧妙的运用,为不同时段的主题活动提供了高匹配的空间载体,这也让公园的参与内容不再单一,为整个片区提供了持续更新的活力。它像纽带一样,对于周围社区的链接起着积极的作用。社区居民可以方便地前往这里,享受购物、观影、用餐等多种娱乐活动,丰富生活。

而运营方通过各类活动和社区互动项目的开展,这里也成为开放包容的社交聚场,社区居民之间可以在此拓展社交圈子,增进彼此的了解和友谊,促进社区的和谐发展,也增强周边社群的凝聚力。

苏州路劲星斓荟以服务周边社区为原点,进而面向城市面域的人群幅度,以期通过商业与公园一体化的联动,构建一个集购物、娱乐、休闲于一体的综合型商业中心,丰富市民的生活,吸引更多人群前来体验,促进城市经济的发展,从而成为一个新兴的城市生活空间。

As a comprehensive community commercial landscape project, Lan Park focuses on diversified public needs in the overall landscape planning, and the space is skillfully utilized in actual operation to provide a highly matched spatial carrier for thematic activities at different time period, which no longer makes the simplicity of park’s participatory content, and provides the entire area with continuously refresh vitality. Just like a bond, it plays a positive role in linking the surrounding community. Residents can conveniently go here to enjoy a wide range of recreational activities such as shopping, movie watching, dining and other life-enriching activities.

Through various activities and community interaction programs, the operator has made this place an open and inclusive social gathering place, where community residents can extend their social network, enhance their mutual understanding and friendship, promote the harmonious development of the community, and strengthen the cohesion of the surrounding community.

Lan Park originally takes service for the surrounding community as a starting point, then faces the range of population in the urban area to construct a comprehensive commercial center integrating shopping, recreation and leisure through the integrated design of commerce and parks, it enriches the lives of the citizens, attracting more people to come and experience, and promoting the urban economic development thus becoming an emerging urban living space.

 

 

随着时光流逝,期望这里将继续吸引络绎不绝的人气,绽放活力,为人们的生活带来闲适下的欢欣。

As time passes, it is expected that this place will attract popularity constantly, release its vitality, and bring joy to people’s leisure lives.

 

 

 

项目名称:苏州路劲星斓荟
项目地址:苏州市工业园区南榭雨街55号
开发商:苏州隽御地产有限公司
业主设计管理团队:王震、李观雯
景观设计:易亚源境
设计团队:
方案——王赟、张腾飞飞、陈诚、王晓瑜、许世豪、燕晓雨、宋佳俊、莫斌
施工图——谭康文、张素玲、仲洁、雷文宁
绿化——范永海、刘建兰、夏欣然
建筑设计:广州杰奥斯、中衡设计集团股份有限公司
景观工程:苏州廷臻园林建设有限公司
游乐设施:苏州天景恒景观艺术品工程有限公司
设计时间:第一阶段2017年、第二阶段2021年
建成时间:2022年12月
摄影:Ljfeng、kevin
编辑&视觉:zero

Project Name: Lan Park, Suzhou RK Properties
Project Location: No. 55 Nanxieyu Street, Suzhou Industrial Park
Developer: Suzhou RK Properties
Client’s Design Management Team: Wang Zhen, Li Guanwen
Landscape Design: YAS DESIGN
Design Team:
Programme – Wang Yun, Zhang Tengfeifei, Chen Cheng, Wang Xiaoyu, Xu Shihao, Yan Xiaoyu, Song Jiajun, Mo Bin
Construction Drawings – Tan Kangwen, Zhang Suling, Zhong Jie, Lei Wenning
Greening – Fan Yonghai, Liu Jianlan, Xia Xinran
Architectural Design: GLC and Arts Group Co.,Ltd.
Landscape Engineering: Suzhou Tingzhen Landscape Construction Co., Ltd
Recreation Facilities: Suzhou Tianjingheng Landscape Art Engineering Co., Ltd
Design Time: Phase 1 in 2017, Phase 2 in 2021
Completion: December 2022
Photography: Ljfeng, kevin
Edit&Visual: zero

 


回应在反向消费时代,社区型商业该如何生存?解答社区邻里中心式商业街区公园背后的逻辑。

审稿编辑: Maggie

更多 Read more about: 易亚源境


0 Comments