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Antao Group: Today’s commercial centers are facing the challenges of new retail and the fierce customers competition with online stores. How to reestablish the new role of the business center in the city, which has became the reason for building the commercial centers. How to activate cities with new commercial features and new definitions will become a new subject for the design of commercial center, when many urban centers depressed with the withdrawal of traditional formats.
01从废墟到城市雨林 From the ruins to the city rainforest
The first impression to the project was depression and desolation, lacking the vitality of a city.
The project is located in Wucheng New District, Jinhua, with the west entrance connected to Zhezhong Amusement Park and the residential area in the east. It was supposed to be a lively community. However, due to the large area of hard paving and single boring public space, it has become bleak in commerce and sparse in population and gradually been abandoned .
▼场地原貌：渐成失落之地 Original appearance: A lost land
How to “revive” this public space and reproduce the vitality and beauty of the community?
We want to bring the city natural vitality. Renovating the site by integrating the architecture and landscape design, and bring the fantasy journey of the city square into people’s daily life with the design strategy of “canyon & rain forest ” .
We want to provide a fashionable, lively, warm, and nostalgic living experience for the people living in the city. We want it to be—A life theater for all ages, a vibrant commercial center,a children’s paradise full of joy and an artistic and natural multidimensional experience space.
▼改造前后对比 Before & After
We use the way of transformation to improve the overall image, refresh the dull and shabby building facade with bright and contrasting colors, and optimize the traffic streamline with corridors to increase the connection between buildings, as well as increase natural lighting to create the rhythm of light and shadow.
The red facade of the building reflects flowing water and green vegetation, like a canyon rainforest.
▼明亮的色调进行整体形象提升 Bright colors enhance the overall image
▼红色的建筑立面 Red facade of the building
Walking under the forest of the fantasy rainforest valley, people have a connection with nature and a rare moment of tranquility from this immersive, green, open space.
Nebula Square, near the fantasy rainforest can be used as a different activity space, which can bring new emotional experiences whether it is commercial releases, festival celebrations, art exhibitions or rest and entertainment.
Jurassic Paradise and Fantastic Animal Street attract children to visit, and create an interactive public space for all ages, bringing joy and multiple experiences to all.
The detailed design of the whole project is coordinated with the facade style and color collocation. From outside to inside, the transformation from the urban interface scale to the near-human perspective scale was completed, and this subtle connection and transition through the change of design palette and material size was realized.
02从商业综合体到城市客厅 From the commercial complex to the urban living rooms
Except for nice living experience and familiar interpersonal relationship, a fashionable, lively and pleasant shopping environment can make people form a closer relationship with the city.
We build a main shopping street like a city park to activate the city, allowing people to experience and discover more interesting things in the process of shopping.
▼项目俯瞰 Project overlooking
People nowadays talk about “New Retail”. From Tmall Store to FreshHema, from unmanned supermarket to e-commerce live broadcast, it seems that everyone is looking for, exploring, and adapting to the new business environment. In fact, the real meaning of “New Retail” is to close the distance between users and products.
If there is a “place” can constantly connect and interact with users and scenes, it may be the best way to survive in the Internet era.
In Wantai Park Avenue, these suitable activity space, interactive installations, leisure platforms, retail stores, commercial activities are closely woven in a vivid and interesting three-dimensional space, and condensed into a large-scale urban public space with sufficient natural light and green element. It became a new destination of the city, a place where they can relax, shop, and socialize.
We hope that this ecological, natural, open and artistic park avenue can bring more leisure to surrounding residents and more vitality and popularity to this city.
03从未来建筑到城市更新 From future buildings to urban renewal
As 2021 Pritzker Award winner Anne Lacaton said: Good architecture is open—open to life, open to enhance the freedom of anyone, where anyone can do what they need to do. It should not be demonstrative or imposing, but it must be something familiar, useful and beautiful, with the ability to quietly support the life that will take place within it.
The updated Wantai Park Avenue interpreting a futuristic architecture that coexist with the environment and also a sample of urban regeneration.
“For a city, the most important thing is not architecture but memory.”
In this city in south of the Yangtze River , we hope to create a suitable environment for both local residents and tourists as well as keep that kind of gentle and poetic heritage to continue the warmth and coziness in the memory of the small town.
The life style that is perceived and experienced in the small town, including the specific living state and beautiful ecological environment, which offers an unrestrained and safe living space for the children and a leisurely, efficient and healthy environment in harmony with nature for residents, as well as a communication platform for people’s creative and innovative ideas.
Here you can hang out with friends and enjoy family time. Children have fun here and the old people stroll leisurely here, if you want to find some fun for plain life, you can always find surprises here…
In the same space, there are infinitely rich scenes, where commerce, culture, art and life blend together, with quiet and lively, full of laziness and warm living atmosphere.
The temperature of a city not only comes from its bustling high-rise buildings, but also from every touching scene in the city.
The “happiness” of residents not only comes from the gathering of urban resources, but also from the sense of city after the urban interface is refreshed. This familiar, vibrant sense of city, which can carry residents’ daily life, has creates more spaces for people to meet, and a vivid scenes of life have been slowly unfolded.Here, we plunge into the sea of life.
项目面积: 建筑110000㎡ 景观8037㎡
Project name: Jinhua Wantai Park Avenue Shopping Plaza
Completed Year: 2020.9
Project area: 110,000 square meters of building and 8,037 square meters of landscape
Location: Wucheng District, Jinhua City
Landscape design: Antao Group
Architectural Design: Antao Group·ZAN
Company website: www.antaogroup.com
Contact email: firstname.lastname@example.org
Chief designer: Zhu Xiaofei, Zheng Shanfeng
Architectural renovation team: Pang Zhan, Xu Zhongpu, Cao Naiwen
Landscape design team: Bin Hao Ren, Lili Yang, Zikang Guo, Yuting Chen, Yiting Chen
Construction drawing design team: Xiao Quan, Wang Kehong, Fang Kai, Chen Qianqian, Sun Jie, Zhong Yuan, Pan Yuhang, Sheng Zhengyi, Lian Peipei, Chen Sungang
Client: Wantai Holding Group
Photographer: Jianbo Ke-Nature Images
审稿编辑：任廷会 -Ashley Jen
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