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Thanks Guangzhou S.P.I Design Co., Ltd. for authorizing the publication of the project on mooool, Text description provided by Guangzhou S.P.I Design Co., Ltd.
山水比德：近人的尺度，安全、自然的通风、遮阳设备，温暖而可触摸的材质，丰富的肌理、面向具有多样性的未来消费者，可到达性，连接性，可视性景观。
Guangzhou S.P.I Design Co., Ltd: human scale, safe, natural ventilated, sunshading device, warm and touchable material, rich texture, building consensus with various future customers, walkability, connectivity, visibility, landscape.
商业消费空间的升级，是一个城市消费群体需求迭代的体现。从完善城市功能到场所IP打造，再到如今具有公共性质的城市空间，商业消费空间逐渐促进了相似人群的社交，柔化了社会关系。
一个良好的公共空间塑造能为人们带来更多的共鸣和互动，面对当下日益增加的对差异化的需求，我们无法以“标准化”去打造一个优质的商业空间，而是应该借用更多创意书写出新的方程式，打破更多条条框框，激活适用人群的体验感，使空间永葆青春与活力。
The upgrade of commercial consumption space is a reflection of the iterative demand of an urban consumer group. From the improvement of urban functions to the creation of site IP, and now to the urban space with a public character, the commercial consumption space has gradually promoted the social interaction of similar groups of people and softened social relations.
An excellent public space can bring more resonance and interaction to people. In the face of the increasing demand for differentiation, we should not use “standardization” to create a high-quality commercial space, but apply more creativity to write new equations, break more rules and regulations, activate the experience of the applicable people, and keep the space youthful and energetic forever.
2022年10月，南昌万象城开业，这座南昌最大的购物中心位于红谷滩区CBD，临近赣江，坐落于亚洲最高的摩天轮旁，其定位是集高奢商业、高端酒店、商务办公的城市地标，一经开业，便吸引了众多都市追“风”人的前往。
这座商业综合体秉持着无限跨界与艺术共生的理念，是一座自然景观与商业场景相融合、多元消费场景与创意表达互动升级的全新城市综合体。项目改变了空间的组织形态，以中心花园作为内核，打破边界、向外延展，将传统的室内商业空间搬到室外，以横向的微观力量提升场地公共属性。商业消费空间与公共空间的结合，在强化人们体验感的同时，也实现了商业属性的提升，为南昌万象城未来不断深化的艺术公共空间和多元人文体验赋予足够的纵深感与可能性。
Nanchang MIXC, the largest shopping center in Nanchang, was opened In October 2022. It is located in the CBD of Honggutan District, close to the Ganjiang River, and next to the tallest Ferris wheel in Asia. It is positioned as a city landmark integrating high-end business, high-end hotels and business offices. The landmark, once opened, has attracted many people who follow the “trend” of the city.
Adhering to the concept of infinite cross-border and artistic symbiosis, this commercial complex is a brand-new urban complex that integrates natural landscapes and commercial scenes, and upgrades multiple consumption scenes and creative expressions. The project changes the organizational form of the space, takes the central garden as the core, breaks the boundaries and extends outwards, moves the traditional indoor commercial space to the outside, and enhances the public attributes of the site with horizontal micro-power. The combination of commercial consumption space and public space not only enhances people’s sense of experience, but also improves the commercial attributes, giving enough depth and possibility to the improving art public space and diverse humanistic experience in Nanchang MIXC in the future.
绿洲与岛屿-共融 水流消解空间的边界 Oases And Islands
万象城的主体以水的形态贯穿整体空间设计，在外部街区建筑是主体，我们梳理交通流线，以水流的“潮汐力”吸引人群快速到达充满丰富可能性的中心花园，除去为内庭提供最重要的打卡目的地之外，也为商家提供了更多展示的空间和舞台。
The main body of the MIXC runs through the overall space design in the shape of water. The buildings in the outer blocks are the main body. We sorted out the traffic flow and used the “tidal gravity” of water to attract people to quickly reach the central garden full of rich possibilities. In addition to providing the inner courtyard with the most important check-in destination, it also provides more display space and stage for merchants.
▽花园的“潮汐引力”Tidal Gravity
▽沿街入口广场 Entrance Plaza
▽中心花园入口 Central Garden Entrance
进入中央花园后，人群又将场地中的绿洲分割成不同的岛状斑块，建筑则以幕墙作为边界，容纳了多个户外餐饮商户，人们也可以拥有水广场—水花园—植物花园—下沉剧场等多重丰富的空间体验。
After entering the central garden, the crowd divides the oasis in the site into different island-shaped patches. The building uses the curtain wall as the boundary to accommodate multiple outdoor catering businesses. Customers can also have a rich spatial experience of water plaza, water garden, plant garden, and sunken theater.
▽商业人群流动犹如水流 Customers Flow like Water
中庭之上，从空中花园落下的瀑布作为视觉焦点，营造强烈空间的氛围感的同时，亦呼应了赣江水系。瀑布由水幕系统、大悬挑高空玻璃栈道及观光电梯组成，不仅为内庭花园带来勃勃生机和潺潺水声，也是光影秀的载体，在夜间为内庭花园流连的人们提供全方位感官享受。
Above the atrium, the waterfall falling from the sky garden serves as the visual focus, creating a strong sense of spatial atmosphere while also echoing the water system of the Ganjiang River. The waterfall is composed of a water curtain system, a large cantilevered high-altitude glass plank road and a sightseeing elevator. It not only brings vitality and the sound of gurgling water to the inner garden, but also serves as a carrier of light and shadow shows, providing all-round sensory enjoyment for people wandering in the inner garden at night.
▽从花园看向瀑布与水广场 View To Water Plaza
旱喷广场为人们提供了亲水的空间，动态水秀更是在此增添一分灵动与活力，并为后续举办各类商业活动衍生更多可能性。
The dry spray plaza provides people with a water-friendly space, and the dynamic water show adds a bit of agility and vitality here, and creates more possibilities for subsequent holding of various commercial activities.
▽动态的水秀吸引人群驻足 Dynamic Water Show
▽瀑布与水广场成为花园视觉焦点 Water Plaza Becomes Spotlight
花园中的日常-包裹 微观且立体的城市绿洲 Daily In the Garden
围绕瀑布与水广场我们设计了两处个性不同的花园。建筑犹如波浪向内庭延展，在花园东西两侧延伸出商业店铺，两侧形成的水花园与植物花园缓缓托起建筑并为其提供舒适的商业外摆空间，美食街区、宜人外摆、生态绿植、水景瀑布等一系列的亮点空间充满了“城市微度假”的别样体验，移步易景，是真正立体的城市绿洲。
水花园 Water Garden
水花园的设置是考虑结合入口的导引让人伴随水声并以瀑布作为目的地向花园内探索，同时水景向内紧紧包裹建筑，形成临水而坐的商业外摆区。
Two distinctive gardens were designed around the waterfall and the water plaza. The building extends toward the inner courtyard like a wave, and shops extend on the east and west sides of the garden. The water garden and plant garden formed on both sides slowly support the building and provide it with a comfortable commercial outdoor space. A series of characteristic spaces such as cuisine street, pleasant outdoor business area, ecological green plants and waterscape are full of unique experiences of “urban micro-vacation”. It is a real three-dimensional urban oasis with easy scenery.
The water garden was planned to combine the guidance of the entrance to allow people to explore the garden with the sound of water and the waterfall as a destination. Meanwhile, the waterscape tightly wraps the building inward, forming an outdoor business area nearby the water.
▽水景包裹的外摆区 Outdoor Business Area Wrapped by Waterscape
▽涌泉树影过滤了城市的喧闹 Green Filters Urban Noise
▽正步入水花园的人群 The Crowd Walking into the Water Garden
▽水花园的日常 Daily Life of the Water Garden
园艺花园 Plant Graden
园艺花园是由游园路与植物花境共同构成的，在园路的铺地上，我们设计考虑用一种更无序的比例和模数来区分主要的景观大道，让人能够更接近类庭院的感受。
The plant garden is composed of the garden path and the plant flower border. The pavement of the garden path uses a more disordered proportion and modulus to distinguish the main landscape avenue, so that people can feel closer to the garden. .
▽植物花园嵌入在街区的流线 Walking into the Water Garden
▽花境吸引人群驻足 Flowers Attract People
▽绿色包裹的商业街区 The Commercial Area Wrapped by Plants
下沉的聚场-弹性 艺术公共空间的可能性 A Sinking Place
剧场空间是天然聚集人气的场所，设计除考虑流线与高差衔接问题，更多是预留空间弹性，让人成为主角并提供商业小型活动举办地。
The theater space is a natural place to gather people. In addition to considering the flow line and height difference, it focuses on preserving the flexibility of the space, allowing people to become the protagonists and providing a place for small commercial events.
▽扶梯穿越林间花境到达-1f The escalator goes through the flower border to the ground floor
▽下沉剧场成为中心花园人气汇聚地 The sunken theater becomes a popular gathering place.
▽人群自发形成聚合的动态关系The crowd spontaneously form aggregated dynamic relationships.
花园的方向性 The Directional of the garden
商业景观的诉求往往是讲求高效与便捷性，所以我们一直在探讨如何降低并弱化这种强烈的导入感。从而达成高容量商业流线便捷与悠闲花园体验的一种平衡。那么如何达成这种花园感知我们给出三个建构的策略。
铺装—更轻松的到达感 Paving
作为商业最核心的基底，我们对于铺装研究是从铺地的比例开始的。我们有意思的发现当铺装的比例从1:3 到1:2再到1:1后，铺装给人的感受会让人逐步放慢脚步。
The appeal of commercial landscapes often emphasizes efficiency and convenience, so we have been discussing how to reduce and weaken this strong sense of guidance to achieve a balance between the convenience of high-capacity commercial circulation and the leisurely garden experience. Therefore, we provide three construction strategies to achieve it.
As the core substrate of business, our research on paving started with the ratio of paving. We found that the paving would make people walk slowly when the ratio of paving changed from 1:3 to 1:2 till 1:1.
▽铺装比例的研究 Study on paving ratio
水景—更舒适的包裹感 Waterscape
设计对于水景高度、斜度，面层肌理等进行一系列的对比与研究，整体高度控制在450-600mm之间，人的包裹感最佳。
After a series of comparisons and research on waterscape height, slope and surface texture, the overall height was controlled at 450-600mm. That is best for people.
▽水景推敲过程 Waterscape study
植物—更放松的氛围感 Plant
为营造整体放松的度假感，植物的设计是重要元素。我们仔细考虑不同形态的搭配，颜色与高度的组合感。在整体绿色基底下，不同空间的组织有着不同的氛围和质感，为人在花园内产生多样的情绪与体验。
To create an overall relaxed resort feel, the planting design is an important element. We carefully consider the matching of different forms and the sense of combination of color and height. Under the overall green base, different spaces are organized in different atmospheres and textures, generating a variety of emotions and experiences for people in the garden.
▽植物的选择与质感 Plant selection
正如原研哉提到的“就像一所花园的美不在于一位设计师所创造的那些精彩特征，实际上，它的美是通过不断的清理过程揭开的。”我们希望创造的花园能与周边社区的到访者在匆忙的生活中放慢脚步，去发现花园的真诚，善意与美。
As Kenya mentioned, the beauty of a garden does not lie in those wonderful features created by a designer, in fact, its beauty is unveiled through a constant process of cleaning. We hope to create a garden for visitors lived nearby can slow down in their busy lives and discover the kindness and beauty of the garden.
项目名称：南昌华润万象城
委托业主：华润置地华中大区
景观设计：广州山水比德设计股份有限公司
建筑设计：Urbanplot繁境
灯光设计：HDA*MEGGA ART 汉都设计
项目面积：81347㎡
项目地点：南昌红谷滩区学府大道388号
建成时间：10/2022
项目摄影：南西空间影像
Title: Nanchang MIXC
Client: China Resources Land (Central China Region)
Landscape Design: Guangzhou S.P.I Design Co., Ltd.
Architectural Design: Urbanplot
Lighting Design: HDA*MEGGA ART
Area: 81347m²
Location: No. 388, Xuefu Avenue, Honggutan District, Nanchang
Completion Date: Oct. 2022
Photography: Nancy Studio
“ 打造一个激活适用人群体验感的同时，能够使空间永葆青春与活力的商业景观空间。”
审稿编辑：Maggie
更多 Read more about: 山水比德 Guangzhou S. P. I Design Co., Ltd.
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