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图石设计：哈尔滨是中国的冰城，洁白晶莹，玲珑剔透。作为中国最北方的省会城市，它集合了人们对冰雪世界的美丽想象。
ToThree: Harbin is the northeast provincial capital of China, which is usually viewed as an iced city. This city makes people feel clear, bright and translucent, combining all beautiful imagination people take toward the Ice World.
地处哈尔滨城市滨江经济带北端的冰雪影都，以影视产业为中心，打造集冰雪娱乐、电影拍摄制作、影视主题游览体验、休闲度假、生态宜居等多元文旅业态集聚的城市板块。
Snowy Movie Metropolis, located in the northeast of Harbin, is the center of the film industry. It creates unique experiences combined snowy entertainment, film making and sightseeing together, and thus becoming a various and ecological city.
▼项目区位 The project location
面对这样一个设计对象，在品牌形象的构思上，我们希望既能表达出冰雪的视觉形态，同时也能看到电影行业的象征性载体。三束电影放映机打出的投影光线，从不同的方向射出，在放映厅的暗室中持续性的转动，最终交汇在一起，定格为雪花的形态。蓝紫色的图形向空间形态转化，飘落于旷野中，铺展一幅冰雪胜景。
Facing the object, we hope the design can express the visual format like ice and snow in terms of its brand image, meanwhile, can be viewed as a symbolic medium of the film industry. Three rays of light shot from cameras, facing different directions, continuously turn round in a dark-room of the cinema, and thus meeting together to become a snowflake finally. The bluish-purple figure transforms into the three-dimensional space and flutters down onto the moor, and thus forming a sublime scenery of ice and snow.
▼形象构思 Image design
▼品牌动画 Brand animation
锥形的放映机光线，是播放内容、构建故事的光线。它播放着来自于这个城市的奇景。向观众娓娓道来，哈尔滨这座城市的魅力。
The rays of light shot from cameras not only show the content, construct the story line, but also display the sublime beauty of this city. It opens up to audience about attractive features of Harbin.
▼入口 The entrance
在场地的核心区域，名为《光束》公共艺术矗立在广场上。这是由三个紫色方锥构成的大型装置。朝向不同的三个锥体，如同从三架摄影机当中射出的光线。它们交汇在了一起，构成了简洁有力，具有强烈的构成感的形态。
The art named as The Beam, located in the center of the square, which is an installation composed of three elongated cons like rays of light shot from cameras, the three cones facing different directions meet together forming a simple and powerful structure.
装置中空的内腔四壁是镜面材料，这形成了有趣的光学现象，当你从装置大开口的一端向里看，你会发现一个由光构成的球体。小开口一端设置的一圈灯光，确保了无论白天还是夜晚，你都能看到这个光球。这个利用光学现象形成的视觉结果，象征着电影工业利用光影塑造出的奇幻世界。
The inside of the ray-shaped structure is the mirror stainless steel, which creates an interesting optical phenomenon: When you look inside from the bigger end of the ray, you will find a sphere made of light. We set up a circle of light at the small ends, so that there are always spheres of light day and night. The visual presentation formed though optical phenomenon displays a fantastic world using light and shade.
▼装置中间的镜面材料反射光线仿佛穿越时空 The specular material in the center of the device reflects light through space and time
装置和品牌形象，形成了观念和形式上的呼应。在观念上，它们都是多变的，并没有拘泥于某一种具体的状态表现，而是强调了在观看过程当中的变化。转换观看方向，装置的雪花形态时而聚合，时而消散，天光变化，影在表皮上游走，光在内腔中聚合。
雪花形态、固化的摄影机光线和内腔的光球。让进入到场地的人很快能认识到，这个在冰城哈尔滨建立的冰雪乐园和电影基地。装置成为了城市里一个新的地标，它吸引了更多的人前来探索冰雪和电影的魅力。
The installation echoes the logo of the project which is also our design, morphologically and conceptually. In terms of the concept, they are various and are not pedantic by a detailed presentation but emphasize the change in the process when watching.The snowflake alternates between a mixed collection and dissipation when changing directions. Light and shade mix in the inside of the ray-shaped structure, forming a unique feeling.
The snowflake, the ray of light shot from cameras and the sphere made of light make audience coming into the space quickly noticed the snow park and the film base in the city. The installation has become a new landmark of Harbin, which attracts more people to explore the beauty of snow and movie.
冰雪影都新城板块距离老城约十多公里，与城市原有的文旅资源有一定距离。我们在冰雪影都的场地上，通过对哈尔滨城市地标和城市背景的描述，形成滨江经济带中，政府对城市风貌延续的要求，为场地注入更多可读性内容。
The new city of Snowy Movie Metropolis has over ten kilometers away from its old city and also is at a distance away from resources in terms of culture and travel. In the field of Snow Movie, we continue the character of the city and bring much readable contents according to the description of landmark and the background of Harbin.
在场地上你能见到，包括索菲亚大教堂、哈尔滨大剧院等一系列的城市文旅资源的介绍内容。与老城的文旅资源形成联动，构成具有连续性的环境信息，为游览带来更多体验层次。出现在导示设施上的这些城市说明，就如同是电影放映机的内容投影。它们在这个场地上架构起城市图景。
You will see a series of contents about culture and travel in the field, such as the Saint Sophia Cathedral and Harbin Grand Theatre, which connect with resources of the old city. The connection constructs continuous information based on the environment and thus bring much experiences for audience. The instruction about these cities seems to be projected onto these facilities, which construct the view of this city in the filed.
导示设施由一整块树脂板构成，树脂板的背面热熔了一层紫色膜，对光敏感的特性让整个树脂板看上去，像一块泛着蓝紫色光线的冰块，即使在炎热的夏天，也让人有冰雪清凉的感受。
These facilities are made of a whole resin plate and the back side of the plate is covered a purple sheet by melting. The feature being sensitive to the light makes the whole plate looked like an ice sparkling with shades of bluish-purple. People will feel the coolness from ice and snow in the hot summer.
大尺寸的图形雕刻在树脂板的背面，有雕刻深度上的变化。这充分激发了树脂板的材料特质，倾斜雕刻所导致的厚度差别，让图形呈现出敏感的光线变化。图片及正文内容则以丝网印刷的方式呈现。平面化的信息和空间化的信息，在导示设施当中形成了维度上的对比。
The large-scale figure being curved into the back side of the resin plate shows a change in the depth of curving, which is resulted from a material feature of the resin plate. Differences of the thickness caused by sloping make the figure displayed a sensitive change between light and shade. Images and contents are presented by a special printing method, which make a comparison between two-dimensional and three-dimensional information in these facilities.
项目logo塔高耸在松花江畔，面板是具有呼吸感的穿孔铝板。接近地面部分可以向上打开，形成挑棚，让人可以穿行塔底。在塔的主体中藏着一个上大下小的光锥，站在塔底中央向上看，天空在镜面的光锥里形成了无限反射，光影在这其中被重新组织。
The logo tower of this project is located in the Songhua Jiang. The punched plates made of aluminum have a breathable quality and its parts near the ground can be opened upward, and thus forming a shed which can allow people to go through. A cone that its top is large and the bottom is small, is hidden in the inside of the tower. The image of the sky reflects off the cone like the mirror when looking forward from the bottom of the tower. Light and shade will be reconstructed in this installation.
▼logo塔 The logo tower
▼logo塔底部可打开供人穿行 The logo tower can be opened for people to walk through
▼从塔底中间往上看，天空与镜面相互反射形成一个无限的空间 From the middle of the tower, the sky and the mirror reflect each other to form an infinite space
藏在塔内的光锥表面是蓝紫色的，夜晚灯光亮起，透过塔外部的穿孔铝板，这道蓝紫光若隐若现，从地面射向星空。
The surface of the cone hidden the tower is bluish-purple. When the lights turn up at the night, the bluish-purple light is hazy through the punched plates made of aluminum, being directed from the ground towards the stars.
▼logo塔夜景效果 Logo Tower night view effect
室内界面的信息，会有一个向内收缩的细节处理，厚度上呈现出前大后小的放射状。字体和图形如同是从墙体投射出来的。信息在视觉上形成漂浮感。
The indoor information has a detailed design which displays a figure spreading out from a central point in terms of the thickness. The character and figure seems be projected onto the facilities from the wall and thus make the information formed a floating feeling when seeing.
冰雪影都的环境视觉系统设计，从品牌构建到环境信息系统的梳理，再到精神信息在公共艺术上的呈现，让整个项目当中洋溢着冰雪和电影的魅力。影视产业与城市资源的融合，在这片土地奏响冰与影之歌，让欢乐在这里绽放无限可能。
Snowy Movie Metropolis environmental graphic design makes this project displayed the beauty of snow and movie, just like its name, whatever from the logo design to environmental design or from spirit information to public art work. The combination between the film industry and resources of the city not only produces a musical sound between snow and movie, and also creates the infinite joys in this filed.
项目名称：冰雪影都
项目地址：黑龙江省哈尔滨市
客户：华北融创
设计公司：图石设计
设计团队：何杨、张睿、张沛楠、梅超、高金笑、冯飞腾、王嵩良、蒋旭慧
施工单位：海科联实业、卡乐板实业
其它专业：华汇建筑设计、广亩景观设计、DIA丹健国际室内设计
设计时间：2020.06
摄影：何杨、张沛楠
Project name: Snowy Movie Metropolis
Project Location: Harbin City, Heilongjiang Province, China
Client: Sunac
Design Firm: ToThree Design Co., Ltd.
Design Team: Yang HE, Rui ZHANG, Peinan ZHANG, Chao MEI, Jinxiao GAO, Feiteng FENG, Songliang WANG, Xuhui JIANG
Construction Firm: HaiKeLian technology, Color Panel
Other Majors: HHDesign, GM Landscape, Dejoy International Architects
Design Period: 2020.06
Photo Credits: Yang HE, Peinan ZHANG
审稿编辑：任廷会 Ashley-Jen
更多 Read more about: To Three 图石设计
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