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观堂设计：UFO outside缘起于三位老友之间的一次尽兴之游，从筹备到开业花了整整一年时间。身为一家专业的户外生活方式集合店，UFO致力于将时下最流行的“Urban Outdoor”带到日常生活情景中，让野游成为生活的一部分。
GTD：UFO outside began as a fun trip among three old friends, and it took a year to get opened. As a professional Outdoor lifestyle collection shop, UFO is committed to bring the most popular “Urban Outdoor” to our daily life, making wild travel a part of our life.
|| 等待起飞的UFO UFO – waiting for take off
UFO consists of a two-story building and a separate glass house, with a lawn of 750 square meters. The original building was plain and simple, the design revolves around the case name “UFO (unidentified Flying Object)”, derived from the concept of “UFO waiting to take off”, and the building is transformed into a package.
With the original overhanging eaves on the first floor as the base, a shell is superimposed on the north and west sides of the second floor, and the windows are scattered. The overhanging area between the shell and the building thus becomes the unique terrace area of UFO. Many kinds of plants are planted here, and the branches and leaves protruding from the large and small windows, thus the original plain facade becomes full of vitality. The wrapped building looks like an outer space device waiting to take off, with a modern feel.
▽UFO原建筑 The original UFO building
▽为原建筑二楼加装一个白色外壳 Add a white shell to the second floor of the original building
▽改造后的建筑像一部正待起飞的外太空装置 The renovated building is like an outer space device waiting to take off
▽UFO改造后实景（北面），植物从错落的露台窗洞中探头而出，生机盎然。 Real scene after UFO transformation (north), plants from the scattered window of the terrace probe out, full of vitality.
▽UFO改造后实景（西面），包裹的外壳将平淡无奇的建筑变得层次丰富。 The real scene after UFO transformation (west), the shell of the package has turned the plain building into a rich layer.
|| 通向未来的天井 The patio to the future
Starting from the “O” element of “UFO”, two huge round patios are cut inside the building, from the first floor through the second floor to the roof, and the light from the top shines into the interior, rotating and changing as time goes by.
One of the patios is the spiral staircase, which becomes the passage from the first floor to the second floor. The combination of stainless steel and simple cement makes the metallic sense and future sense of outer space. Stepping on the stairs makes you feel as if you are stepping on a space ship. Another courtyard is cut in a symmetrical position, and a huge tree trunk is transplanted here, from the first floor through the courtyard to the sky, implying the exploration of life.
▽不锈钢旋转楼梯，仿佛登上太空飞船 Stainless steel spiral staircase, as if aboard the spaceship
▽探索生命的巨型树干，从一楼穿透二楼直至天空，光影在地面随着时间推移而变换。The giant tree trunk exploring life, from the first floor through the second floor to the sky, the light on the ground changes over time.
▽两个天井遥相呼应，二层的空间由此变得灵动有趣。The two patios echo each other, and the space on the second floor becomes flexible and interesting.
|| 返璞归真，裸坯与外壳的交叠 Blank form, overlapped with the shell
Different from the parcel method of the facade of the second floor building, we chose to make a subtraction between the interior space and the facade of the first floor, and processed the interior space into the form of blank, peeling off the original roof, exposing the essence of concrete, using plain texture paint on the wall, and using nostalgic ground terrazzo on the ground; The facade of the first floor is painted cement color, giving the building a rough finish. Thus, the white shell wrapped around the second floor is like an outer space box hovering over a blank building. The two spaces overlapped and the original dull building becomes layered.
▽一层户外售卖区，素顶，素柱，水磨石 The first floor (outdoor products selling area), plain top, plain column, terrazzo.
▽二层服装售卖区，将空间处理为毛坯，让产品自己发声 The second floor (clothing selling area), the space is processed as blank, so that the products can present their own.
|| UFO的游牧空间 The Nomad Space of UFO
On the side of the UFO building is a separate glass room called the UFO Nomad Space. Some of the remaining brick walls are deliberately retained in the design, which is covered with transparent glass boxes, echoing the concept of the outer shell of the main building. At the same time, transparent glass and metal roof create the atmosphere of the space station. Lighting on, the space is like a chic stage show.
In this Nomad Space, UFO will hold various show of products, flash mob, art exhibition, outdoor lifestyle and so on from time to time, so that different brands can make a voice here
|| UFO特有的绿 The characteristic green of UFO
Many people are attracted by the green color of the UFO, which is the unique logo color of the UFO. It was created by the famous graphic designer Mr. Mei Shuzhi. Sparkling green with bright yellow is a symbol of the outdoors, a symbol of vitality, and a symbol of fashion. The color is extracted and extended in the store design, and lightly embellished in the space.
|| UFO的核心竞争力 UFO’s core competitiveness
在户外产业如火如荼遍地展开的时代，如何脱颖而出、拥有核心竞争力，是每家入圈公司需要审慎思考的。UFO结合三位主理人既是户外爱好者，又是服装、施工及美学行业从业者的资源优势，一楼空间以户外用品售卖为主，同时兼顾酒吧与咖啡功能，目前在售品牌有Snow Peak, Heimplanet, ClippeCanoes，Nordisk, Uniflame, Tentipi, Cargo, M16系列等。
In the era when outdoor industry is in full swing, how to stand out and have core competitiveness is what every company needs to think carefully. UFO combines the resource advantages of the three hosts, who are both outdoor enthusiasts and practitioners in the garment, construction and aesthetics industries. The first floor space mainly sells outdoor products, while taking into account the functions of bar and coffee. Currently selling brands include Snow Peak, Heimplanet, ClippeCanoes, Nordisk, Uniflame, Tentipi, Cargo, M16 series and more.
▽HEIMPLANET X 66° NORTH联乘帐篷全国首发活动在UFO举行 The first show of HEIMPLANET X 66° NORTH tent in China was held in UFO.
▽CANOSE CLIPPER 独木舟在UFO有售 CANOSE CLIPPER canoes are available at UFO
UFO区别于其他、独树一帜的更在于，主理人之一的Jacky Cai老师从事服装行业二十余年，在潮牌领域深耕十余年，因此二楼以服装买手店为核心，拥有众多国外潮牌，诸如And Wander, White Mountainering, Daiwa Pier 39, Gramicci, NANGA, Nanamica, StoneIsland等，选品精致，款式及尺码齐全，是潮牌爱好者的乐土。
What distinguishes UFO from others is that one of the directors, Mr. Jacky Cai, has been engaged in the garment industry for more than 20 years and has been deeply engaged in the fashion brand field for more than 10 years. Therefore, the second floor is centered on the clothing buyer shop with many foreign fashion brands, such as And Wander, White Mountainering, Daiwa Pier 39, Gramicci, NANGA, Nanamica, StoneIsland, etc., exquisite selection, styles and sizes are complete, which makes UFO the happy land of fashion brand lovers.
|| 让野游成为生活一部分 Make the Urban Otdoor become a part of life
On the opening day of UFO, almost all the people from fashion community, design community, outdoor community in Hangzhou gathered together, and there were many friends from all walks of life who broke through the pressure of Covid-19 and specially flew in from other provinces to attend. Urban Outdoor, the most popular way in nowadays, has shorten the distance between people. The city outdoors has gradually become a part of everyone’s life.
项目名称：UFO outside 户外集合店
地 板：Ugan (感物）
Project name: UFO outside outdoor collection shop
Project Address: No. 1193, Binjiang Bin ‘an Road, Hangzhou
Project area: 1500 square meters
Completion date: November 2022
Interior Design: Hangzhou Guantang Interior Design Co., LTD
Graphic Design: 702 Design Studio Mei Shuzhi
Project Construction: Hangzhou Jiangxing Decoration Engineering Co., LTD.
Sign production: JUMPTIME Ningbo
Floor plate: Ugan
Plant Layout: Quye·Erdan Plant Workshop
Main materials: terrazzo, metal plate, wood floor, weathered wood, stainless steel, exposed concrete, washed stone
Space photo: Hei Shui
Opening video: Tao Tao
更多 Read more about: GTD 观堂设计