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CRA-Carlo Ratti Associati：建筑师Italo Rota和国际设计与创意工作室CRA-Carlo Ratti Associati为2023年米兰设计周推出了一个项目，将该市的植物园变成了世界上最大的一个游戏面板。
CRA-Carlo Ratti Associati: Architect Italo Rota and international design and innovation office CRA-Carlo Ratti Associati have unveiled a project for Milan Design Week 2023 that transforms the city’s Botanical Garden into the largest game board in the world.
作为自由“选择你自己的道路”的探索游戏装置，“Walk the Talk”激励玩家去发现和反思日常中的选择，以此来使玩法持续推进，保证路径上的人员的流动。装置使用能量收集瓷砖，可以在白天和夜晚产生动态的灯光和声音效果。其作为全球能源公司Eni开发的新项目之一，同时也是设计周INTERNI Re-evolution展的一部分，将持续向公众开放至2023年4月26日。
Designed as an accessible “choose your own path” adventure, “Walk the Talk” challenges players to discover and reflect on everyday choices for a sustainable mobility. The installation features energy-harvesting tiles that produce dynamic light and sound effects during day and night. The project is developed for global energy company Eni as part of the Design Week’s INTERNI Re-evolution exhibition, and will be open to the public until 26th April 2023.
“Walk the Talk” 路径是一条隐喻性的漫步道，反映了米兰的主要特色地标。它由400多块木砖和32个不同类型的图标组成，分布在3500平方米的地面上。
The “Walk the Talk” path is structured as a metaphorical stroll around Milan, featuring the city’s major landmarks. It is made up of over 400 wooden tiles and 32 different types of icons spread across 3500 square meters.
Each one represents either an obstacle or a solution to the game’s theme of urban mobility: from traffic to public transportation and electric car sharing. Players – either alone or in tandem with others – navigate their way through the city by finding sustainable solutions to challenges such as overcrowded neighborhoods or lack of pedestrian areas. Their route depends on the choices they make, as they encounter various crossroads and intersections along the way.
游戏道路上的彩色瓷砖由特殊的发光清漆和薄膜组合而成，能够在白天收集并储存能量，在黄昏入夜后长时间释放光芒。整个植物园的低强度照明系统增强了这种发光效果，为空间增添了一种娱乐的气氛，使游客在天黑后也能继续游戏。“Walk the Talk”的路径是与游戏设计师Blob Factory游戏工作室共同设计的，整体的平面设计概念由则由FM milano工作室提出。
The path’s colored tiles are produced with a combination of special luminescent varnishes and films which harvest and store energy during the day and release a prolonged glow after dusk. This glowing effect is enhanced by a low-intensity lighting system throughout the garden, adding an atmospheric quality to the space and allowing visitors to play the game after dark. The “Walk the Talk” path is designed along with game designer collective Blob Factory Gaming studio, and with graphic design concept by studio FM milano.
“ ‘Walk the Talk’ 以游戏为框架在游客和米兰备受喜爱的植物园之间形成对话。它提供了一种参与式的方式来接触这个古老的植物园和城市，也向人们提供了一种可以分享的经验。”Italo Rota说道。
“Walk the Talk” uses the gaming framework to form a dialogue between the visitor and Milan’s much-loved Botanical Garden. It provides a participatory way to engage with this historical location and with the city, as well as an experience that people can share.” says Italo Rota, founder of Italo Rota Building Office.
CRA创始合伙人、麻省理工学院城市感知实验室主任Carlo Ratti表示：“未来的流动性带来了巨大的实质性挑战，需要集体的理解和参与。在数字游戏无处不在的时代，我们希望尝试打造一款实体游戏面板，这也是有史以来最大的游戏面板之一。‘Walk the Talk’创造了一种无障碍的体验，有助于引发一场关于未来交通的重要对话。”
“The future of mobility presents substantial challenges which require collective understanding and participation,” says Carlo Ratti, founding partner at CRA and director of the MIT Senseable City Lab: “At a time when digital gamification is everywhere, we wanted to experiment with a physical game board – one of the largest ever made. “Walk the Talk” is an accessible experience to help jumpstart an important conversation about the future of mobility.”
ABOUT Italo Rota
Italo Rota (1953, Milan) is a graduate of the Polytechnic University of Milan. Upon winning the competition to design the interiors of Musée d’Orsay in the 80s, Italo Rota moved to Paris, where he worked on the renovation of the Museum of Contemporary Art at the Centre Pompidou, with Gae Aulenti; the hall of the French school at the Cour Carré of the Louvre museum; the lighting of the Notre-Dame Cathedral and the banks of the Seine river in Paris; and the renovation of the historical center of the city of Nantes. More recently, Italo Rota has helped design the civic museums of Reggio Emilia; the new Elatech robot factory in Brembilla: the great children’s theater in Maciachini, Milano; the new pavilion laboratory Noosphere at the Triennale di Milano; and the Expo Milano 2015 pavilions for Kuwait and for Italian Wine, as well as the Pavilion Arts and Foods. Among his more symbolic projects are the Museo del Novecento in Piazza Duomo in Milan, the headquarters of Columbia University in New York and the Hindu Temple in Dolvy in India. He has worked on countless exhibitions in major museums, publications, installations and pavilions, including the central Pavilion for the Expo Zaragoza 2008. Italo Rota is the Scientific Director of NABA, the New Academy of Fine Arts in Milan; lecturer at Shanghai Wusong International Art City Shanghai Academy of Fine Arts; and advisor at the Tsinghua University of Beijing, one of the most prestigious Chinese universities.
ABOUT CRA-CARLO RATTI ASSOCIATI
CRA-Carlo Ratti Associati is an international design and innovation practice based in Turin, Italy, and New York City. Drawing on Carlo Ratti’s research at the Massachusetts Institute of Technology (MIT), the office is currently involved in many projects across the globe, embracing every scale of intervention – from furniture to urban planning. Among recent projects are the Italian Pavilion at Expo Dubai 2020, biophilic skyscraper CapitaSpring in Singapore, the urban curatorship of Manifesta 14 Prishtina biennial, the redesign of the Agnelli Foundation HQ in Turin, and the master plan for Milan Innovation District (MIND). CRA is the only design firm whose works have been featured three times in TIME Magazine’s “Best Inventions of the Year” list – respectively with the Digital Water Pavilion, the Copenhagen Wheel, and Scribit. In the last years, the office has been involved in the launch of Makr Shakr, a startup producing the world’s first robotic bar system, and Scribit, the write&erase robot.
Eni is an integrated energy company with more than 30,000 employees in 69 countries. It operates with the goal of enabling and accelerating a fair and equitable energy transition, worldwide by focusing on expertise and synergy between all available technologies. The aim is to turn the adoption of a sustainable, simpler way of life into reality for millions of people with products and services fully decarbonized by 2050. Among the main levers for embarking on the decarbonization path is Eni Sustainable Mobility, Eni’s new company dedicated to the transformation of mobility that combines biorefining, the sale of decarbonized products, smart mobility solutions – such as Enjoy car sharing – and Eni Live Stations, true multi-service hubs designed for people on the move.
项目名称：Walk the Talk
设计：Italo Rota和CRA Carlo Ratti Association
地点：意大利 米兰 布雷拉 奥尔托·博塔尼科（开放时间：10:00-22:00）
CRA团队：Carlo Ratti（创始人）、Andrea Cassi（主管合伙人）、Chiara Morandini（项目经理）、Gabriele Sacchi、Gary di Silvio、Gianluca Zimbardi
Italo Rota团队：Italo Rota, Francesca Grassi
合作者：与BBlob Factory Gaming Studio共同开发
图形概念：studio FM milano
图片来源：Marco Beck Peccoz
视频：Davide Bernardis（创意总监）、Andrea Zendali（摄像师）
Project Name: Walk the Talk
Design: Italo Rota and CRA-Carlo Ratti Associati
Location: Orto Botanico, Brera, Milan, Italy (opening times: 10:00-22:00)
Project nature: Part of INTERNI Design Re-Evolution exhibition within the Milan Design Week 2023
Opening dates: 18-26 April 2023
CRA Team: Carlo Ratti (founder), Andrea Cassi (Partner in Charge), Chiara Morandini (Project Manager), Gabriele Sacchi, Gary di Silvio, Gianluca Zimbardi
Italo Rota Team: Italo Rota, Francesca Grassi
Collaborator: Developed with Blob Factory Gaming Studio
Graphic concept: studio FM milano
Photo credits: Marco Beck Peccoz
Video credits: Davide Bernardis (creative direction), Andrea Zendali (videographer)
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