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观堂设计：山野咖啡宁波店比预想中来的要早一些。以BC（Bushcraft）文化为核心的山野咖啡杭州本店（杭州山野咖啡）于2020年9月开业后，迅速在咖啡界和户外界火出了圈。彼时诞生了一句有趣的话 — 我不在山野，就在去山野的路上。
GTD：Wild Life Coffee Ningbo shop came earlier than expected. With BC (Bushcraft) culture as the core, Wild Life Coffee Hangzhou shop has quickly gained popularity in the coffee industry and the outdoor world since its opening in September 2020. At that time, an interesting saying was born — I am not in Wild Life, or I’m on the way to Wild Life.
|| 山野咖啡馆主理人王飞 如是说 Mr. Wang Fei, the owner of Wild Life says
In April 2021, Mr. Wang Fei, the owner of Wild Life, met Ms.Qiao, the owner of DEMOHOOD, a youth creative community in Ningbo. DEMOHOOD is an urban renewal project, transformed from the old towelling factory. Although there was no expansion plan at the time, but in the scene to see this piece of excellent conditions of shop space, coupled with Ms. Qiao’s sincere and warm invitation, Mr. Wang Fei went to the field for three consecutive times in the next three months. Standing in every corner of the site to get a sense of what the store will be like.
▽山野主理人王飞与GTD设计总监张健，站在原始建筑里感受空间 Mr. Wang Fei, owner of Wild Life and Mr. Zhang Jian, design director of GTD, stand in the original building and feel the space.
|| 带梦胡同主理人俏姨 如是说 Ms. Qiao, the owner of DEMOHOOD says
The first time when Ms. Qiao walked into Wild Life in Hangzhou, she was deeply moved by countless details, even under the seats where almost no one would pay attention to, were also carefully decorated with rough stones, with natural growth of ferns, in the hidden spray system under the smoke, thereby reflecting the boss with high requirements for details.
At that time, DEMOHOOD Ningbo Youth Creative Community, which is headed by Ms. Qiao, was inviting brands and people to join in, hoping to gather a group of interesting people to bring a better lifestyle to Ningbo. “Pick up work, do not put down life” is the value of DEMOHOOD, which is quite consistent with the concept of Wild Life. That’s why Ms. Qiao tried her best to invite and finally succeeded in introducing Wild Life to Ningbo.
▽俏姨、王飞与张健，前往山野工地 Ms. Qiao, Mr. Wang Fei and Mr. Zhang Jian, on the site of Wild Life.
▽俏姨落坐在开业后的宁波山野 Ms. Qiao sits in Wild Life Ningbo shop after opening
|| 观堂设计总监张健 如是说 Mr. Zhang Jian, design director of GTD says
我们的山野咖啡是一个关于梦想的故事，寄托了自身对户外的热爱与向往，也希望给宁波这座城市带来“坐在山野喝咖啡”的美好体验 — 微风下，阳光里，目之所及，心之所向，身之所往，处处皆山野。在这个特殊的疫情年代，也希望每个人都可以放下包袱，亲近自然，回归初心。
The first time be invited to DEMOHOOD Ningbo to survey the shop reserved for Wild Life. It locates perfectly along the street, with a very large spread surface and independent front yard, back yard and terrace. The three big trees growing wantonly in the courtyard are cypress and camphor, and the dense branches and leaves extend to the second floor from the first floor, the environment is very perfect.
Our Wild and Life is a story about dreams, which expresses our own love and yearning for the outdoors, and also we hope to bring the beautiful experience of “sitting in the mountains and drinking coffee” to Ningbo city — under the breeze, in the sunshine, as far as the eye can see, where the heart wants, where the body wants, everywhere is in the mountains and fields. In this special epidemic era, we also hope that everyone can put down their burden, get close to nature and return to their original aspiration.
▽宁波山野开业趴（张健、吴诚、汤汤、艳子、王飞） Opening Party of Wild Life Ningbo (Zhang Jian, Wu Cheng, Tangtang, Yanzi, Wang Fei)
|| 设计之初的动线与功能规划 Design of moving line and function planning
The original building of Wild life is a piece of concrete frame structure, with a total of 740 square meters including the outdoor area, which is 4 or 5 times the area of Wild Life in Hangzhou. It is too large if there’s only coffee making. How to rationally use each space to ensure comfort, tonality and taste, while matching it with appropriate products and business models, so as to generate effective commercial returns, Wild Life and GTD had spent a lot of energy to discuss at the beginning of design.
▽宁波山野之初见 The first sight of Wild Life Ningbo.
In order to maximize the efficiency of customers entering, the entrance of the store is placed in the middle of the building, and the stairs to the second floor are rearranged accordingly. While the staircase becomes the center of the whole facade, the space is naturally divided into four areas: left, right, upper and lower, so as to carry out targeted design for different areas according to different operation contents.
▽山野的正立面，一线沿街，入口位于正中 The front facade of Wild Life, just along the street, the entrance is located in the middle
|| 一脉相承的“山野之路” Distinctive “Road of the Wild”
The “Road of Wild” has always been the soul of Wild Life Cafe, and from the moment you arrive, you are on a trail unlike any other. Every stone slab, every seedling, every moss comes from the carefully selected, leading you forward exploration. Pushing the door handle of the iconic axe, the road continues inward, ending in a large block of rough stone carved with the words “Wild Life Cafe.”
▽咖啡馆景观 Cafe View
|| 尽可能的“打开” to “open” as much as possible
Wild Life Ningbo has an indoor area of 320 square meters, and an outdoor area up to 420 square meters, which is really valuable in the city shops. Thanks to this advantaged space condition, the design process is reserved as far as possible for the “open”. The south and north facades are all glazed doors and windows. When the weather is suitable, the doors and windows are all pushed open, bringing the outdoor space into the interior, integrating with nature and enjoying free breathing.
▽室内与景观空间的延伸 Extension of interior and landscape space
▽内庭景观 Chambers landscape
|| 将日咖夜酒进行到底 Day Cafe Night Bar
The Ningbo store has a large space, and the products are positioned as coffee drinks, bistros and simple meals. There is a kitchen and double bars. The main bar produces coffee and drinks, which is adjacent to the kitchen and located on the right hand side of the shop. Guests will see it when they look up after entering the shop along the road of wild, which is convenient for arriving and ordering, as well as for the operation and running of the staff. The second bar mainly produces alcoholic drinks and is located on the left side of the store. Guests from each section can sit down and cross the floor freely. Daytime guests can order a cup of coffee or afternoon tea; Evening guests can enjoy a cocktail, craft beer or whiskey and have a tipsy chat.
▽1F咖啡吧区域 1F Coffee area
同一片区域的日与夜 Day and night in the same area
▽1F酒吧区域 1F Bar Area
▽奢侈的户外区域 — 前院，后院，大露台，小露台 Luxury outdoor areas — front yard, back yard, large terrace, small terrace
|| 将山野生活方式带入城市 Bring the Wild Life style into city
The city is an island, everyone will face wilderness survival. Wild life Cafe hopes to provide a rest for the struggling people in the city.
Here, every stone slab you see, every tree stump in the bar area, every branch on the wall, every rough stone inlaid in the corner, every handful of moss in the micro-landscape, every old board on the bar, every chandelier, every picture on the wall… Wild Life has devoted all its life into.
Happily, as expected, Wild Life now is bringing an outdoor lifestyle to the Ningbo city. Go to Wild Life and have a drink or chat, is slowly becoming an ordinary moment of the life here.
This is not just a store.
▽1F平面布局 1F plane layout
▽2F平面布局 2F Plane layout
项目名称：山野咖啡 · 宁波店
窗帘布艺：宁波致品居 · 柔然软装
植物布置：去野 · 二旦植物工作室
室内家具：失物招领（LOST & FOUND）
Project Name：Wild Life Coffee @ Ningbo
Project address：DEMOHOOD, No.1002 Songjiang Middle Road,
Project area：740 square meters
Completion date：September 2022
Interior Design：Hangzhou Guantang Interior Design Co., LTD
Shop props：Hangzhou Jiuwei Decoration Engineering Co., LTD
Lighting：Hangzhou JIO Light Design Office
Curtain supply：Ningbo Zhipinju · Rouran soft outfit
Plant layout：Quye Erdan Plant Studio
Interior Furniture：LOST & FOUND
Main materials：handmade brick, natural wind fossil, old wood,
Space photo：Hei Shui, Chen Hao, Tang Tang, Wang Fei
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