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观堂设计：山野咖啡宁波店比预想中来的要早一些。以BC（Bushcraft）文化为核心的山野咖啡杭州本店（杭州山野咖啡）于2020年9月开业后，迅速在咖啡界和户外界火出了圈。彼时诞生了一句有趣的话 — 我不在山野，就在去山野的路上。
GTD：Wild Life Coffee Ningbo shop came earlier than expected. With BC (Bushcraft) culture as the core, Wild Life Coffee Hangzhou shop has quickly gained popularity in the coffee industry and the outdoor world since its opening in September 2020. At that time, an interesting saying was born — I am not in Wild Life, or I’m on the way to Wild Life.
|| 山野咖啡馆主理人王飞 如是说 Mr. Wang Fei, the owner of Wild Life says
2021年4月，山野的主理人王飞见到了宁波带梦胡同（DEMOHOOD青年创意社区）的主理人俏姨。带梦胡同是一个由旧毛巾厂改造而来的城市更新项目，尽管当时山野并无扩店计划，但在现场看到这片条件绝佳、几乎不可复制的店铺空间，加之俏姨真诚而热情的邀请，在接下来的三个月，王飞连续三次去到实地查看现场，站在现场的每一个角落去感受店铺将来会有的样子。
In April 2021, Mr. Wang Fei, the owner of Wild Life, met Ms.Qiao, the owner of DEMOHOOD, a youth creative community in Ningbo. DEMOHOOD is an urban renewal project, transformed from the old towelling factory. Although there was no expansion plan at the time, but in the scene to see this piece of excellent conditions of shop space, coupled with Ms. Qiao’s sincere and warm invitation, Mr. Wang Fei went to the field for three consecutive times in the next three months. Standing in every corner of the site to get a sense of what the store will be like.
▽山野主理人王飞与GTD设计总监张健，站在原始建筑里感受空间 Mr. Wang Fei, owner of Wild Life and Mr. Zhang Jian, design director of GTD, stand in the original building and feel the space.
|| 带梦胡同主理人俏姨 如是说 Ms. Qiao, the owner of DEMOHOOD says
俏姨第一次走入杭州山野咖啡，就被无数细节深深打动，甚至在无人关注的座位底下，也精心摆放着粗犷的石头，配以自然生长的蕨类植物，在暗藏的喷雾系统下烟雾缭绕，从而体现出老板对细节要求之高。
彼时，俏姨主理的宁波DEMOHOOD青年创意社区正在邀请各方品牌和人员入驻，希望能聚集一群有意思的人，将美好生活方式带入宁波。“拿起工作，不放下生活”是带梦胡同的价值观，山野传递出的理念与之非常契合，于是，俏姨义无反顾地结识并盛情邀请，终于将山野咖啡成功引入宁波。
The first time when Ms. Qiao walked into Wild Life in Hangzhou, she was deeply moved by countless details, even under the seats where almost no one would pay attention to, were also carefully decorated with rough stones, with natural growth of ferns, in the hidden spray system under the smoke, thereby reflecting the boss with high requirements for details.
At that time, DEMOHOOD Ningbo Youth Creative Community, which is headed by Ms. Qiao, was inviting brands and people to join in, hoping to gather a group of interesting people to bring a better lifestyle to Ningbo. “Pick up work, do not put down life” is the value of DEMOHOOD, which is quite consistent with the concept of Wild Life. That’s why Ms. Qiao tried her best to invite and finally succeeded in introducing Wild Life to Ningbo.
▽俏姨、王飞与张健，前往山野工地 Ms. Qiao, Mr. Wang Fei and Mr. Zhang Jian, on the site of Wild Life.
▽俏姨落坐在开业后的宁波山野 Ms. Qiao sits in Wild Life Ningbo shop after opening
|| 观堂设计总监张健 如是说 Mr. Zhang Jian, design director of GTD says
第一次应邀去到宁波带梦胡同，勘察了为山野预留的商铺，一线沿街，展开面非常大，拥有独立的前院、后院和露台。院子里肆意生长着的三棵大树，是柏树和香樟，茂密的枝叶从一楼延伸至二楼，环境非常完美。
我们的山野咖啡是一个关于梦想的故事，寄托了自身对户外的热爱与向往，也希望给宁波这座城市带来“坐在山野喝咖啡”的美好体验 — 微风下，阳光里，目之所及，心之所向，身之所往，处处皆山野。在这个特殊的疫情年代，也希望每个人都可以放下包袱，亲近自然，回归初心。
The first time be invited to DEMOHOOD Ningbo to survey the shop reserved for Wild Life. It locates perfectly along the street, with a very large spread surface and independent front yard, back yard and terrace. The three big trees growing wantonly in the courtyard are cypress and camphor, and the dense branches and leaves extend to the second floor from the first floor, the environment is very perfect.
Our Wild and Life is a story about dreams, which expresses our own love and yearning for the outdoors, and also we hope to bring the beautiful experience of “sitting in the mountains and drinking coffee” to Ningbo city — under the breeze, in the sunshine, as far as the eye can see, where the heart wants, where the body wants, everywhere is in the mountains and fields. In this special epidemic era, we also hope that everyone can put down their burden, get close to nature and return to their original aspiration.
▽宁波山野开业趴（张健、吴诚、汤汤、艳子、王飞） Opening Party of Wild Life Ningbo (Zhang Jian, Wu Cheng, Tangtang, Yanzi, Wang Fei)
|| 设计之初的动线与功能规划 Design of moving line and function planning
宁波山野的原始建筑是一片混凝土框架结构，算上户外共有740平米，面积是杭州山野的4、5倍。如果仅单一经营咖啡，面积着实过大。如何合理的利用各个空间，确保舒适、调性和品位的同时，将之与合适的产品及经营模式相匹配，从而产生有效的商业回报，在设计之初山野与GTD花费了相当多的精力进行探讨。
The original building of Wild life is a piece of concrete frame structure, with a total of 740 square meters including the outdoor area, which is 4 or 5 times the area of Wild Life in Hangzhou. It is too large if there’s only coffee making. How to rationally use each space to ensure comfort, tonality and taste, while matching it with appropriate products and business models, so as to generate effective commercial returns, Wild Life and GTD had spent a lot of energy to discuss at the beginning of design.
▽宁波山野之初见 The first sight of Wild Life Ningbo.
建筑整体沿街，立面开间很大，为了能使顾客进店的效率最大化，设计中将店铺入口布置于建筑中间，并由此重新规划了登上二楼的楼梯。在楼梯成为整体立面中心的同时，又将空间自然划分为左、右、上、下四个区域，从而根据不同的运营内容对不同区域开展针对性设计。
In order to maximize the efficiency of customers entering, the entrance of the store is placed in the middle of the building, and the stairs to the second floor are rearranged accordingly. While the staircase becomes the center of the whole facade, the space is naturally divided into four areas: left, right, upper and lower, so as to carry out targeted design for different areas according to different operation contents.
▽山野的正立面，一线沿街，入口位于正中 The front facade of Wild Life, just along the street, the entrance is located in the middle
|| 一脉相承的“山野之路” Distinctive “Road of the Wild”
“山野之路”一直是山野咖啡馆的灵魂，从抵达之时起，你便踏上了一条与众不同的小径。每一块石板，每一棵苗木，每一片青苔，都来自于精挑细选，引领着你向前探索。推开那把标志性的斧头门把手，山野之路继续向内延伸，尽头是一大块雕琢着“山野咖啡馆”字样的原石。
The “Road of Wild” has always been the soul of Wild Life Cafe, and from the moment you arrive, you are on a trail unlike any other. Every stone slab, every seedling, every moss comes from the carefully selected, leading you forward exploration. Pushing the door handle of the iconic axe, the road continues inward, ending in a large block of rough stone carved with the words “Wild Life Cafe.”
▽咖啡馆景观 Cafe View
|| 尽可能的“打开” to “open” as much as possible
宁波山野室内面积320平米，户外区域多达420平米，这在城市商铺中实在难能可贵。得力于这个得天独厚的空间条件，设计过程中尽可能为“打开”预留了可行性。南与北的立面全采用玻璃移门和移窗做法，但凡天气合适、便将门窗全部推开，将户外空间引入室内，与自然融为一体，尽情享受自由呼吸。
Wild Life Ningbo has an indoor area of 320 square meters, and an outdoor area up to 420 square meters, which is really valuable in the city shops. Thanks to this advantaged space condition, the design process is reserved as far as possible for the “open”. The south and north facades are all glazed doors and windows. When the weather is suitable, the doors and windows are all pushed open, bringing the outdoor space into the interior, integrating with nature and enjoying free breathing.
▽室内与景观空间的延伸 Extension of interior and landscape space
▽内庭景观 Chambers landscape
|| 将日咖夜酒进行到底 Day Cafe Night Bar
宁波店的场地比较大，产品定位为咖啡饮品、小酒馆和简餐，这里便有了厨房和双吧台。其中主吧台出品咖啡与饮品，紧邻厨房，位于店铺右手边，客人沿山野之路入店后抬头便见，方便抵达与点单需求，也方便运营团队的操作与跑动。次吧台主要出品酒类饮品，位于店铺的左方。各个区域的客人可以自由落座互相串场。白天的客人，可以点杯咖啡来份下午茶；晚间的客人，可以来杯鸡尾酒精酿威士忌，于闲聊间微醺。
The Ningbo store has a large space, and the products are positioned as coffee drinks, bistros and simple meals. There is a kitchen and double bars. The main bar produces coffee and drinks, which is adjacent to the kitchen and located on the right hand side of the shop. Guests will see it when they look up after entering the shop along the road of wild, which is convenient for arriving and ordering, as well as for the operation and running of the staff. The second bar mainly produces alcoholic drinks and is located on the left side of the store. Guests from each section can sit down and cross the floor freely. Daytime guests can order a cup of coffee or afternoon tea; Evening guests can enjoy a cocktail, craft beer or whiskey and have a tipsy chat.
▽1F咖啡吧区域 1F Coffee area
同一片区域的日与夜 Day and night in the same area
▽1F酒吧区域 1F Bar Area
▽奢侈的户外区域 — 前院，后院，大露台，小露台 Luxury outdoor areas — front yard, back yard, large terrace, small terrace
|| 将山野生活方式带入城市 Bring the Wild Life style into city
城市是一座岛屿，每个人都会面临荒野求生，山野咖啡希望能为城市里打拼的人们提供一个休憩之所。
在这里，你看到的每一块石板，酒吧区的每一棵树桩，墙面上的每一根树枝，角落里镶嵌的每一块原石，微景观里的每一捧青苔，吧台上的每一块老木板每一盏吊灯，墙面上出现的每一幅画……全都倾注了百分百的心血。
欣慰的是，正如各方所愿，宁波山野正在为这座城市带来山野户外的美好生活方式。去山野喝一杯聊两句，正在一点点融入平常生活的瞬间。
这里不只是一家店。
The city is an island, everyone will face wilderness survival. Wild life Cafe hopes to provide a rest for the struggling people in the city.
Here, every stone slab you see, every tree stump in the bar area, every branch on the wall, every rough stone inlaid in the corner, every handful of moss in the micro-landscape, every old board on the bar, every chandelier, every picture on the wall… Wild Life has devoted all its life into.
Happily, as expected, Wild Life now is bringing an outdoor lifestyle to the Ningbo city. Go to Wild Life and have a drink or chat, is slowly becoming an ordinary moment of the life here.
This is not just a store.
▽1F平面布局 1F plane layout
▽2F平面布局 2F Plane layout
项目名称：山野咖啡 · 宁波店
项目地址：宁波鄞州区嵩江中路1002号DEMOHOOD青年创意社区
项目面积：740平米
竣工日期：2022年9月
空间设计：杭州观堂室内设计有限公司
店铺道具：杭州久维装饰工程有限公司
灯光照明：杭州见合灯光设计事务所
窗帘布艺：宁波致品居 · 柔然软装
植物布置：去野 · 二旦植物工作室
室内家具：失物招领（LOST & FOUND）
主要材料：手工砖、天然风化石、老木头、无机水磨石
空间摄影：黑水、陈昊、汤汤、王飞
Project Name：Wild Life Coffee @ Ningbo
Project address：DEMOHOOD, No.1002 Songjiang Middle Road,
Yinzhou, Ningbo
Project area：740 square meters
Completion date：September 2022
Interior Design：Hangzhou Guantang Interior Design Co., LTD
Shop props：Hangzhou Jiuwei Decoration Engineering Co., LTD
Lighting：Hangzhou JIO Light Design Office
Curtain supply：Ningbo Zhipinju · Rouran soft outfit
Plant layout：Quye Erdan Plant Studio
Interior Furniture：LOST & FOUND
Main materials：handmade brick, natural wind fossil, old wood,
inorganic terrazzo
Space photo：Hei Shui, Chen Hao, Tang Tang, Wang Fei
“ 一个由旧毛巾厂改造而来的城市更新项目，设计将混凝土框架结构演变为受人欢迎的咖啡馆。”
审稿编辑：Maggie
更多 Read more about: GTD 观堂设计
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