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Yizhan Design: Coffee shops and bars, which represent a leisurely lifestyle, are still popular at a time when social consumption is becoming increasingly weak. When faced with a flood of clock-in photos on social media, it seems increasingly difficult to choose, and people are looking for new business models to wake up the dull experience. How to integrate different social scenes of day and night, and make use of the complementarity of different business forms to create rich and fashionable scene experience? To this end, CARE PARTNER and designer Xiao Yizhen cooperated again and carried out a meaningful revitalizing attempt in Chengdu.
作为CARE PARTNER 品牌与设计师肖懿展的第二次合作，成都CP延续了杭州首店的微生态观念，在对流浪宠物关照的基础上，拥有自己独特的风格表达：引入全天候生活场景的串联，借助多媒体灯光的延续，在现场体验的丰富感受之上，用咖酒模式的新思路形成本土表达的力量，为社交场景带来丰富有趣的体验。
In the latest city nightlife index, Chengdu once again won. In addition to the “reverse inner volume”, the rich and colorful life has derived the innovation and change of the business model, and CARE PARTNER is also present in this city full of life details, with simple space and changeable atmosphere, constantly looking for the answer to the “loneliness” problem of the current urban youth.
As the second cooperation between CARE PARTNER brand and designer Xiao Yizhan, Chengdu CP continues the micro-ecological concept of the first store in Hangzhou, and has its own unique style expression on the basis of caring for stray pets: By introducing the series of all-weather life scenes and the continuation of multimedia lighting, based on the rich experience of the scene, the new idea of coffee and wine mode forms the power of local expression, bringing rich and interesting experience for the social scene.
是CP更是CP！CP is more than CP!
CARE PARTNER 的命名，源于主理人对于流浪宠物的收容关爱。所以设计团队在立项之初，就考虑用开放的形式拥抱社区。CP既代表了品牌核心的人文关怀，更指向了每个都市人逃离孤独的渴望。团队希望借此唤醒社群中人与人的交流，让每颗心都能在身边找到抚慰。
The name “CARE PARTNER” comes from the owner’s care for stray pets. So from the beginning of the project, the design team considered embracing the community with an open form. CP not only represents the humanistic care at the core of the brand, but also points to the desire of every urbanite to escape loneliness. The team hopes to awaken the communication between people in the community, so that every heart can find comfort around.
Set up a few tables and chairs along the street, in the cafe is common. CARE PARTNER turns the transitional gray space into a spontaneous gathering place for community leisure. With the concept of “green platform”, the outdoor area is transformed into a semi-open public space. The circular hollowed out ceiling is used in the design to pay tribute to the concept of the hotel drop-off area, opening up space for the rich shrub vegetation to grow freely, and making the arrival full of ritual feeling. And the lower stainless steel bracket also increases the intimate bar setting, convenient as a pet leash fixed point focus.
▽“绿色站台”的半开放公共休闲空间 “Green Platform” semi-open public leisure space
Through the brand idea output of “Pet rest station”, it sends a friendly invitation signal to the community: anyone can bring their pet to communicate here. Through comfortable and fresh public space, the design team hopes to integrate more humanistic care outside of business and narrow the distance between hearts.
▽舒适清新的场地环境，拉进人与人与宠物之间的联系 Comfortable and fresh site environment
日咖夜酒的生活变调 Day coffee night wine life change tone
咖啡与酒文化的本质，是追寻“放松”、“自由”的生活方式与状态，而成都的悠闲正和这种特质不谋而合。结合CARE PARTNER “日咖夜酒”的体验方式，设计将两种消费场景融合到同一空间，在全时段的商业模式中，创造丰富多变的体验。
The essence of coffee and wine culture is the pursuit of “relaxed” and “free” lifestyle and state, and Chengdu’s leisure coincides with this characteristic. Combined with the experience mode of CARE PARTNER “Day coffee night wine”, the design integrates the two consumption scenes into the same space, creating a rich and changeable experience in the business model of the whole period.
Grey terrazzo spreads from outdoor to indoor. Under the joint action of ceramic tile, cement and green plants, different touch and texture blend with each other, and the boundary between indoor and outdoor space is gradually blurred, continuing the warm and touching space texture. The menu above the bar is “square” and “round” to distinguish the two kinds of leisure, and the higher menu Settings, so that consumers in the second floor can easily choose drinks.
▽咖啡厅内部设计 Cafe interior design
Going deep into the nature of life, we slowly find ourselves less and less connected with subtle touches. Perhaps everyone is looking for a pure experience, so the interior of CARE PARTNER does not add too many decorative elements. The design is presented by simple white steel structure, and the lamp belt is made invisible to solve the problems of space structure and aesthetics, leaving enough space for the performance of light and color.
▽简洁的白色钢构设计 Simple white steel structure design
ased on the integration of alcohol and coffee, the design team broke the established impression of the cafe, boldly tried the lighting experience of the bar in the atmosphere creation, and gave the soft shaping of the space to the ever-changing colors. With the link way of early C and late A, the real desire of the young generation for offline communication was expressed. A cup of warm drink and a cup of shaking tipsy shape the emotional bond and sensory link between the brand and consumers.
▽随场景不断变化的色彩氛围 Changing color atmosphere with the scene
CARE PARTNER starts with coffee, but doesn’t stop with coffee. The tables, chairs and furniture in the space adopt small scale and lightweight shapes, presented in the form of modular combination. In addition to ease and comfort, more adaptable to changing functions and use scenarios.
In addition to the open social field, the space is also specially set up a more private independent small box. Through invisible push-up glass Windows and invisible doors, the existence of independent areas in the open space is reduced, and the changing lights away from the independent areas, providing a close and diverse social scene for meetings, salons and other activities.
猫与人的生态兼容 Cats are ecologically compatible with humans
如果说CARE PARTNER 的形色是表象，那么植根品牌基因的人文主义，则代表了设计与品牌生长的深度互融。与首店不同，设计团队这次选择将宠物收养区设置在吧台的正对面。在人们点单等待的片刻，也可以感受与这些都市精灵们亲近。
If the lighting and colorur of CARE PARTNER is the surface of branding , then the humanism rooted in the brand gene represents the deep integration of design and brand growth. Unlike the first store, the team chose to place the pet adoption area directly opposite the bar. While people are waiting for their order, they can also feel close to these urban elves.
▽近距离与猫猫接触 Get up close and personal with your cat
This kindness not only reflected in the material conditions of the care, but also against the brand’s deep humanistic intention. Considering the mental health of pets, the glass room is used to divide the independent space area, so that people can feel the lovely creatures and melt the dull heart at the same time, keep a sufficient distance, so as to reduce the stress of pets. At the same time, the unique memory point of the brand is formed, which gives the brand a more friendly and friendly visual image on the business.
人们需要与自然亲近，这对遗失的城市精灵们来说同样重要。室内绿色植物的引入，呼应了微缩自然的真实性，也传递了品牌对待生命的善意。CARE PARTNER 的出现，是Z时代群体对当代生活的一种回应。它不仅代表了一种消费方式的革新，更是新生力量对于都市节奏的真实反馈。
People need to connect with nature, which is also important for the lost city elves. The introduction of indoor green plants echoes the authenticity of miniature nature and conveys the goodwill of the brand towards life. The emergence of CARE PARTNER is a response of the group of Age Z to contemporary life. It not only represents a kind of consumption mode innovation, but also the real feedback of new forces to the urban rhythm.
Yizhan design combines the humanistic care of the brand with the attitude of the trend, and decodes the humanistic proposition of the cross-cultural integration of coffee and wine and the care of pets through visual lighting language and changing scene setting, so that the brand is gradually transformed into a consumption habit and a new offline social interaction mode is generated. In the future, the vitality of the core of the traditional business will be continuously awakened by the contemporary demand. By means of the combination of mode change and fashion language, the real desire of the contemporary young consumer groups will be taken care of, and the potential demand will be stimulated by more pioneering expression.
设计团队丨王鹏飞 毛建雄 陈利亚 王忠天 张来建
Project name:丨CARE PARTNER
Project location丨Chengdu, China
Completion date:丨June 2022
Project type 丨Coffee/bar
Project area 丨516m²
Design Company 丨Hangzhou Yizhan Interior Design Co., LTD
Chief Designer 丨Xiao Yizhan
Designer Team丨Wang Pengfei, Mao Jianxiong, Chen Liya, Wang Zhongtian, Zhang Laijian
Soft outfitiing Companyg丨 Hangzhou Yizhan Interior Design Co., LTD
Lighting Design Consultant Hangzhou Lehan Lighting Design Engineering Co., LTD
Photography 丨 Li Heng
Article: OnePlus branding management consulting Co., LTD
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