上海新天地“趣味探索者” Fun Finder / 100architects

100architects ：佰筑建筑被委托为2015年KTGA冬季艺术节(Kick the Gong Around)开发一个交互式装置。KTGA是一家专门组织身临其境的活动和节日的公司，以叙事环境、物理或虚拟空间的形式展现故事。

100architects ：100architects was commissioned to develop an interactive installation for the Winter Festival 2015 of KTGA (Kick the Gong Around), a company specialized in organizing immersive events and festivals as Narrative Environments, physical or virtual spaces in which stories can unfold.

总平面图 Master Plan

该项目是在上海中心城区新天地购物中心(Xintiendi)一个尚未完工的购物中心内进行的。新天地是中国最迷人的街道之一。这座尚未完工的购物中心为举办2015年KTGA冬季艺术节的半公共空间打开了大门。

The project took place in an unfinished structure of a shopping mall right in Shanghai downtown, at Xintiendi, one of the most glamorous streets of China.The unfinished mall opened its doors for becoming a semipublic space to host the KTGA winter festival 2015.

对于这个特定的活动，KTGA和活动赞助商PERRIER WATER，要求我们创造一个生动的穿越细节空间的旅程，建立一个独特的体验，将永远留在游客的脑海中。

For this specific event, KTGA and the event sponsor, PERRIER WATER, requested us to create a vivid journey across detailed spaces, building a unique experience that would remain in visitors minds forever.

为了实现这一点，我们重新解释了安装和交互的概念。一方面,变形的建议从一个简单的安装到一个人的吸引子,抓住游客的关注,另一方面,从时髦的高科技互动,,相反,专注于一个简单生动的穿越空间吸引力的发电机本身,其最低限度减少旅行的意义:你旅行的路径。

In order to achieve that, we reinterpreted the concepts of installation and interactivity. On one hand, morphing the proposal from a simple installation into a people’s attractor, catching the attention of visitors, and on the other hand, running away from trendy high-tech interactions, and, instead, focusing on a simplistic vivid journey across spaces as generator of the attraction itself, reducing the meaning of journey to its bare minimum: the path you journey through.

因此，这个装置被设计成一个标识项目，但我们并没有把它集中在目的地上(人们可以到达的不同场地的不同空间)，而是选择强调路径本身，为每条路径创造独特的视觉体验，优先考虑道路的享受而不是目的地。

Therefore, the installation was conceived as a signage project, but rather than concentrating it on the destinations (different spaces across the venue which one could reach), we opted for emphasizing the paths themselves, creating unique visual experiences for each path, prioritizing the enjoyment of the way over the destination.

为了最大化视觉冲击力，该项目以二维和三维路径相结合的方式进行展示，首先是三维雕塑标识，它在场地的中心空间开辟出空间，使其在任何地方都可见，并以彩色尼龙线具体化。这些字符串将提供关于到达目的地的第一个提示。

Seeking to maximize the visual impact, the project was displayed in both, 2D and 3D paths combined together, beginning with a three-dimensional sculptural signage, which would colonize the central void of the venue to make it visible from any place, and materialized with colored nylon strings. Those strings would provide first hints about destinations to reach.

一旦3D条纹与地面发生碰撞，它们就会变成一团二维的生动色彩，以有趣的图案侵入整个地面，为目的地提供第二个线索。那些二维条纹是由贴在地板上的聚氯乙烯材料制成的。

Once the 3D stripes collide with the floor, they become a two-dimensional splash of vivid colors invading the whole floor with funny and intriguing patterns that would provide second hints about the destinations. Those 2D stripes were materialized with PVC vinyl stuck on the floor.