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Thanks Right Here Studio for authorizing the publication of the project on mooool, Text description and images provided by Right Here Studio.
Right Here Studio: In May 2021, Right Here Studio was commissioned to begin an urban regeneration study of Tianshan Road and the former Hongqiao Tiandu Retail Area. The commercial site was officially opened in December 2021, and was named as “CREATER X NOW”, attracting a large number of businesses in fashion to move in, thus starting the transformation of the “Trendy Tianshan” area.
▽天山路“新”日常 Tianshan Road new daily life
01 历史沿革 HISTORY
The Tianshan area was historically an important working class’s village in the western part of Shanghai, followed by the construction of the “Tianshan Street”, which gradually became the commercial and industrial pattern along the street. In 2008, with the official debut of “Tianshan Commercial Street”, the eastern section of Tianshan Road formally formed a business pattern of commerce, shopping and leisure.
▽天山一条街历史照片 Tianshan Street historical photos, pictures from the Internet
Located on Loushanguan Road subway station, the former Hongqiao Tiandu Shopping Center, also opened in December 2008, after more than ten years of business, the original traditional business model based on the sale of small goods can no longer meet the needs of contemporary business. The upgrade of Hongqiao Tiandu, which started in 2019, is the starting point for further upgrading of the area. On the basis of the existing commercial base, the relevant departments further put forward the transformation requirements of “green business district”, “digital business district” and “cultural business district”; at the same time, the new operation model of the contemporary business also demands the communication power of the design of the shopping mall and the life style it presents.
▽虹桥天都改造前 Before the renovation of Hongqiao Tiandu, photo from the internet
Traditional urban regeneration strategies focus on spatial quality improvement and functional replacement, but in today’s increasingly globalized world where cities look alike, how to shape the city’s character and civic identity has become a question that urban regeneration must answer: for this project, how to respond to the rich history of the Tianshan Road area, while leading the future development of the neighborhood? How should commercial space be integrated with civic life, and how should urban space and commercial needs be integrated? How to create a community full of vitality and vigor? The response to these series of questions will eventually be implemented into the renewed urban space.
02 规划设计 PLNNING
After communicating with the client and relevant departments, we decided to use “Trendy Tianshan” as the brand of the district. The renewed Tianshan Road area will take advantage of the area and the operating brand to bring in first-line trendy brands and design teams to participate more actively in the Shanghai fashion and culture landscape.
▽设计概念 Design concept
The team uses the concept of “Urban Runway” to reshape the relationship between people and people, people and things, and people and the city through specific spaces for residency, display and activity, creating an urban streetscape with “humanity, high value, story and scene”. In the design, the urban landscape not only exists as a container for “space”, but also as a “content” scenes that give more dimensions to the city.
▽天山路最东端，具有情绪记忆点的“绿”墙 The “green” wall with emotional point at the eastern end of Tianshan Road
▽商业与公共停留空间位于行人两侧，日常的街道场景化身T台走秀，成为生活和休闲的载体 Commercial and public spaces are located on both sides of pedestrians, and the daily street scene is transformed into a runway show, becoming a carrier of life and leisure
▽城市负空间成为可以举办各类活动的社区小广场，街区的历史建筑以符号的形式与铺装融为一体 The negative space of the city becomes a small community square where various activities can be held, and the historical buildings of the neighborhood are integrated with the pavement in the form of symbols.
▽通过对建筑柱廊的一体化考量，挖掘社区文化和商业“内容”展示的潜能 Tapping the potential of community culture and commercial “content” display by considering the integration of architectural colonnade
▽街头艺术与历史记忆并存，街角花园成为激发社区活力的场所 Street art and historical memory coexist, and the corner garden becomes a place to stimulate community vitality
▽通过符号和图案的设计，地铁出口广场成为访客感受街区风格的节点 Through the design of symbols and patterns, the subway plaza becomes a node for visitors to experience the style of the neighborhood
Through the planning of the content theme of the whole street, the streetscape is put into more interactive, display and consumption functions, and through the design details, it provides a scenario-based fashion experience for the visitors, completes the commercial mission of the “urban runway” from display to order, thus promoting the cultural value and industrial economy of the whole area.
03 城市界面修补URBAN FRONTIER
The first anchor point for the urban renewal of Tianshan Road is the current Tiandu Mix (former Hongqiao Tiandu site), whose landscape space renewal has become the first step for the area. As a pilot site for urban scenes, its design integrates multiple considerations such as urban interface renewal, commercial scene creation, and public activity flexibility.
▽城市界面修补后形成开放的城市秀场 The urban interface is repaired to create an open urban showplace
In response to the current isolated urban interface, the design team has made a thorough adjustment:
- Opening up the original street corner to guide the sight lines directly to the commercial interface and the sunken plaza, and transforming the originally isolated and congested urban interface into an more open public space.
- Herbaceous plants to soften the boundaries and create the texture of natural relatives to further optimize the urban interface.
- Paving and steps to link the sidewalk and the subway corridor to increase the openness and publicness of the sunken plaza.
- Seating steps and green steps to increase the space for people to stay and interact, and provide a venue for related commercial activities.
▽虹桥天都封闭的城市界面 The isolated urban interface of Hongqiao Tiandu, image from the internet
▽城市界面更新策略 Urban interface renewal strategy
▽更新后绿色开放的城市街道界面 Updated green and open urban street interface
▽地铁通道看下沉广场 From subway entry looking at the green steps
The renovated sunken plaza is transformed from an inwardly oriented and isolated commercial street to an open and accessible urban square; behind the change of spatial paradigm is the transformation of Shanghai’s urban business model – from a “store” with maximum spatial efficiency to a “runway” model that is rich in experience and encourages citizen participation. Commercial activities are the organic extension of urban daily life, and the diverse and open urban space is the bridge between the two.
04 商业场景营造 COMMERCIAL SCENES
The creation of commercial scene is mainly composed of two parts: one side is a walk-in “green step” full of fun and interaction, and the other side is a flexible and variable “show” space. The design cleverly responds to the core issue of commercial landscape design: the balance between efficiency and experience. On the one hand, efficiency requires more space for rental and sales area, while on the other hand, more “landscape” is needed to create atmosphere.
▽体验与效率复合的商业空间 Commercial space of experience and efficiency compound
In this case, in order to create a sunken plaza with a good experience, we demolished a store in exchange for green steps and the scale needed for the plaza.
We also observed a very interesting phenomenon on the site. Among the three stairs we provided, the most popular one is the stairs with green steps.
▽体验绿阶的往来行人 People walking through the green steps
As the project gradually opens, more activities and contents will be embedded in the space. We have reserved a “show” space for young-people-liked commercial activities. Art exhibitions, talk shows, and other activities, and we expect that over time, this space will become a new trendsetter in Shanghai.
▽自然与城市交融的秀场空间 The show space where nature and city meet
05 都市场景理论与比较性思维 URBAN SCENE THEORY
长久以来解释城市发展的视角大体为两种：一是从生产的观点来研究消费与居住，二是从人力资本的视角来分析工作与就业。这两种理论对工业社会的城市发展做出了贡献。但是20世纪80年代末，随着后工业社会的来临，大批制造业从城市中心撤离，取而代之的是文化创意、休闲娱乐、高新技术和金融服务等新兴产业，城市形态开始由生产型向消费型转变 。在这样的背景下，芝加哥学派的Terry Clark等人提出了“场景理论” （Scene Theory）来解释后工业城市发展的特点。该理论认为，城市中生活娱乐文化设施的不同组合，会形成蕴含各种不同文化价值取向的“场景”，这些文化与价值因素又会吸引不同的特定人群，从而催生并形成高级人力资本与新兴产业的聚集效应，推动着后工业时代城市的更新与发展。这一理论体现在波士顿和西雅图等一大批欧美城市的转型的过程中。其中城市定位、规划设计、服务管理、文娱设施以及市民组织等要素将作为一个整体来营造一种特别的都市场景（都市气质），吸引不同群体前来定居、旅行和消费。 而在全球化或者说市场要素一体化的今天, 比较性思维开始在人们对城市的评价上出现。社交媒体（小红书、抖音、facebook）的流行加速了这种比较性思维的传播，这种现象证明，城市之间的竞争已经从传统的产业经济等方面逐渐延展到文化娱乐休闲等关于生活方式吸引力的竞争。未来十年，将会有一批中国的城市向后工业城市过渡，也许是时候发问：我们是谁？我们的社区有归属感吗？我们的城市不同之处是什么？我们希望以怎样的形象向世界展示我们的城市？
Two perspectives have long been used to explain urban development: one is to study consumption and housing from the perspective of production, and the other is to analyze work and employment from the perspective of human capital. These two theories have contributed to the development of cities in industrial societies. However, in the late 1980s, with the advent of post-industrial society, a large number of manufacturing industries withdrew from urban centers and were replaced by new industries such as cultural and creative, leisure and entertainment, high-tech and financial services, and the urban pattern began to change from production to consumption. In this context, Terry Clark and others proposed the Scene Theory to explain the characteristics of post-industrial urban development. According to this theory, different combinations of living, entertainment and cultural facilities in cities will form “scenes” with different cultural values, and these cultural and value factors will attract different specific groups of people, thus generating the aggregation effect of advanced human capital and new industries, and promoting the renewal and development of post-industrial cities. This theory is reflected in the transformation process of a large number of European and American cities such as Boston and Seattle. In which the elements of urban orientation, planning and design, service management, civic facilities and civic organization will work as a whole to create a special urban scene (urban atmosphere) that will attract different groups to settle, travel and consume. In today’s globalization or integration of market elements, comparative thinking is beginning to emerge in people’s evaluation of cities. The popularity of social media (Xiaohongshu, TikTok, Facebook) has accelerated the spread of this comparative thinking, and this phenomenon proves that competition between cities has gradually extended from the traditional industrial and economic aspects to the competition on lifestyle attractiveness such as culture, entertainment and leisure. In the next decade, a number of Chinese cities will be transitioning into post-industrial cities, and it may be the right time to ask: Who are we? Do we have a sense of belonging for our communities? What makes our cities different? What image do we want to present our city to the world?
景观设计：RHS在地设计 （Right Here Studio）
设计团队：陈理扬 刘一芾 马晨亮 胡楠 晏豪 黄晨玥
Project Name: Shanghai Tianshan Road Urban Renewal
Project Date: 2021
Project Type: Public Space,Commercial Landscape
Location: Changning District, Shanghai
Commissioned by: Shanghai CREATER
Scope of services: Landscape concept design, landscape schematic design, construction drawing, construction observation
Architectural Design: Sanyi Design
Landscape Design: Right Here Studio (RHS)
Design Team: Chen Liyang, Liu Yifu, Ma Chenliang, Hu Nan, Yan Hao, Huang Chenyue
Planting Consultant: Shanghai Qianzhan Engineering Construction Co.
Spatial Photography: Stanm, Liu Yifu (YL)
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