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CRAZYWATER：新天地之眼是CRAZYWATER在2021年完成的项目，在党建100周年的庆典活动背景下为上海观众带来了惊喜的体验。
CRAZYWATER：The Eye of Xintiandi is a project designed by CRAZYWATER in 2021, presenting an amazing experience to Shanghai residents and tourists under the background of the 100th anniversary of Chinese Communist.
▽项目视频 Video
项目背景丨Project Background
新天地位于上海市中心区，原卢湾区东北部，是一处再现上海历史文化风貌的都市旅游景点，以上海近代典型的民居建筑——石库门旧区为基础，集聚国际水准的餐饮、购物、演艺等功能的时尚、休闲、文化、娱乐中心。其以“保护历史、文化兴市”为宗旨，通过保护石库门建筑，再现石库门生活氛围。
Located in the central area of Shanghai, the northeast of former Luwan District, Xintiandi is an urban tourist attraction that reproduces the historical and cultural features of Shanghai. Based on the typical residential buildings in Shikumen Old District, it holds a variety of dining and shopping places. It is a cultural and entertainment center with functions such as performing arts, fashion week, etc. With the aim of “protecting history and promoting the city through culture”, it reproduces the living atmosphere of Shikumen by protecting the architecture of Shikumen Old District.
▽新天地平面图 Site plan
2001年，新天地北里率先开放之时，它就是一个引领者的姿态。2021年，新天地开始了新一轮焕新升级。太平桥公园作为新天地地块的中心绿地，为迎接建党100周年，提升中共“一大”会址和“一大”纪念馆核心区域的整体氛围和环境，对该片绿地进行整体改造。
When Xintiandi Beili first opened in 2001, it was a leading trend at that time. In 2021, Xintiandi had begun a new round of renovation and upgrade. Taipingqiao Park, as the central green space of the Xintiandi area, was to welcome the 100th anniversary of the founding of Communist Party of China, and to enhance the overall atmosphere and environment of the CCP’s “First National Congress” site and the core area of the “First National Congress” memorial hall.
▽改造后整体鸟瞰 Overall aerial view
水秀作为太平湖中心占领着地块重要区域。设计考虑地块周边高层住宅及商业视线，满足全方位的视线感受。体现瑞安地产作为上海地标的核⼼价值观以及作为2021年建党100周年的献礼。
As the center of Taiping Lake, the water show occupies an important spot of the area. The design has considered the high-rise residential and commercial sights around the lake to meet the all-round visual experience. It reflects Shui On Land’s core value as a landmark in Shanghai and a gift for the 100th anniversary of CCP in 2021.
▽白天的喷泉效果 Fountain effect during the day
水景概念丨 Water Feature Design Concept
设计团队提出以水池形状相符的韵律感，灵感来源现代抽象艺术线条元素的设计构思，结合新天地独特的商业理念，营造线性艺术的时尚水域空间效果。喷泉布局以湖体岸线为基础，以明眸为灵感来源，延展其优美曲线体现全方位环绕的视线感受。
The design team proposed a sense of rhythm that matches the shape of the lake, inspired by the modern abstract curves, and combined with Xintiandi’s unique business concept to create a linear shape along with the stylish water feature. The layout of the fountain is based on the shoreline of the lake, with bright eyes as the source of inspiration, extending its graceful curve to create a unique visual experience.
▽太平湖水景平面图 Plan of taiping Lake waterscape
▽太平湖水景效果图 Taiping Lake waterscape renderings
▽市民们聚集在岸边观赏灯光水秀 Citizens gathered along the shore to watch the light and water show
设计中运用高、中、低等多种水型及投影、灯光艺术的搭配，建立出丰富的空间层次，使整体喷泉在丰富的日常、节日、商业活动等多种模式下充满灵动和跳跃的韵律感。
The design team used high, medium and low water patterns and the combination of projection and lighting art to present a rich sense of space, making the overall fountain to meet the needs of different modes such as daily, festive, and commercial activities.
▽不同高度的水秀体现韵律感 The water show at different heights reflects the sense of rhythm
演绎设计丨Pattern Design
这不是一个简单的湖中喷泉，它是一场富有新天地独有特质、上海海派⽂化底蕴、未来⼀带⼀路畅想的视觉多媒体演绎水秀。设计将昨天、今天、明天作为故事主线，演绎内容包含海派⽂化、红色地标、瑞安地产企业⽂化，未来⼈⽂科技交互的社区⽂化。⽤写意视觉元素抽象表达每一主题，配合主题性音乐，层层递进完整表达新天地和上海⼏⼗年来的岁⽉变迁，作为地标性常设展也能经得住时间的考验。
This is not a simple fountain placed on the lake, but a multimedia water show with unique characteristics of Xintiandi, Shanghai culture, and a vision of the future. The design takes yesterday, today, and tomorrow as the main storyline. The performance includes Shanghai culture, red landmarks, corporate culture of Shui On Real Estate, and community culture of future technological interaction. Each theme is abstractly expressed with enjoyable visual elements, and with thematic music, it gradually shows the changes of Xintiandi and Shanghai over the past few decades. As a landmark permanent show, the water feature design will have its unique charm over time.
▽百变水型效果 Variable water type effect
▽百变水型组合效果 Variable water type combination effect
▽扇形水幕效果 Scalloped water curtain effect
结语丨Conclusion
不同的视角挖掘喷泉水秀震撼人心的心灵体验。不同时间、不同地点、不同情绪生成的水秀独有的视觉图谱将成为新天地之眼，展望着新天地地块的现在、过去与未来。
It is a surprising, spiritual experience to watch the water show from different perspectives. The unique visual map of the water show generated into different times, locations, and emotions and became The Eye of Xintiandi, looking into the present, past and future of Xintiandi.
项目名称：太平桥人工湖多媒体水秀
设计方：CRAZYWATER
公司网站：www.crazywater.cn
联系邮箱：zhangzhe@crazywater.cn
完成年份：2021
项目地址：黄浦区湖滨路168号
方案设计团队：马雪琼，任宏雅
摄影版权：朱清言
合作方：地茂设计
客户：瑞安集团
Project Name: “The Eye of Xintiandi” Multimedia Fountain Park
Designed by CRAZYWATER
Company website: www.crazywater.cn
Contact email: zhangzhe@crazywater.cn
Completed Year: 2021
Address: 168 Hubin Rd, Huangpu District
Design team: Ma Xueqiong, Ren Hongya
Photography: Qingyan Zhu, CRAZYWATER
Partner: DLC
Client: Shui On Land
“ 喷泉依托湖体岸线，通过灯光和不同线条造型为市民带来全方位环绕的视线感受。”
审稿编辑 Ashley Jen
更多 Read more about: CRAZYWATER
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