白 ZS Lab / DOMANI东仓建设

本文由 DOMANI东仓建设授权mooool发表，欢迎转发，禁止以mooool编辑版本转载。
Thanks DOMANI ARCHITECTURAL CONCEPTS for authorizing the publication of the project on mooool. Text description provided by DOMANI ARCHITECTURAL CONCEPTS.

东仓建设：东方的白从来都是一种观念，从中国画白描技法到泼墨留白意向，直至‘白’通过宗教上升为观念性的‘空’，至此算是一个集体思考的里程升级。而近代西方建筑也多用‘白’，但西方的白是逻辑战略上的放轻或放弃，是简而‘直白’。概念并不丰盈。‘白’生于东方。

DOMANI：White in the East has always been a concept. From the techniques of line drawing in Chinese painting to the intention of leaving blank with ink splashing, until the status change to conceptual “emptiness” from “white” by means of religion, can be a milestone upgrading of collective thinking. Modern western architecture also uses “white”, but the western white is a logical strategy to lighten or give up, which is simple and “straightforward” with less concept. “White”, was born in the East.

▼项目视频 Video

白——观念性的白 White, conceptual white

回溯庄子在 [人世间] 讲‘白’：虚室生白，吉祥止止。彼时‘白’在虚无主义的边缘尚具有一些实质性的内容，如，凝寂。或，无用之用。也是，不智之智。庄子的‘白’其实是有功能性的诉求的，他试图用‘白’讲解一种通融自如的处世关系，‘白’是其立身之道。

Review the preach of “white” in Zhuangzi’s The World of Human（Ren Jian Shi）：the emptiness and cleanness make a room well-ventilated while the peaceful heart brings wellbeing. At that time, “white” still had some substantial content on the brink of nihilism, such as silence or the meaning of useless. It’s also the wisdom of ignorance. The interpretation of “white” by Zhuangzi’s is actually a functional appeal. He tried to use “white” to explain a kind of flexible relationship. “White” is his way of life.

▼人流分布与绿化分布动态图 Flow map and greenery distribution

于是，我们将这种‘白’拿来，并置于一个既定环境中构筑一栋建筑，它本质上并非要表现现代主义设计中通俗的极端的极简（但并不拒绝也不在乎）。它表现的是从容。无论身处一条狭小街道时一栋小建筑的角色设定，或者是一个新品牌起始之初的表情，从容感与开放性都是在执笔构思之初的定夺，这种定夺，大于，并驾驭住此后整个方案构成的一切形式。

Therefore, we take this kind of “white” and put it in a fixed environment to frame a building. It is not to show, in essence, the extreme simplicity of popular modernism design (but it does not refuse or care either). What it expresses is calm. No matter the role settling of a small building in a narrow street, or the expression of a new brand in its beginning, the sense of calm and openness are all the decisions at the beginning of thinking and drafting. This kind of decision is greater than and controls all forms of the whole scheme afterward.

▼日照分析 Sunlight analysis

▼建筑结构分析 Structural analysis

▼实景 Virtual display

我们在谈的是一种脱离形式逻辑的创作过程的‘白’，因此它生长出‘意’，之后用技法形成‘境’。

What we are talking about is a kind of “white” in the creative process which is divorced from the formal logic. Therefore, it develops “meaning” and then forms “environment” with techniques.

ZS是一家专注于纯白（黑灰）T恤卫衣品类的新品牌。在产品技术层面深耕于面料科技，版型，车缝收口。这种产品逻辑十分具有建筑感，也自然成为我们在该项目建筑空间建构技法上的原则。

ZS is a new brand focusing on the pure white (black-grey) T-shirt and sweater category. At the product technology level, it was deep plough in fabric technology, pattern, sewing, and closing. This logic of product is of deep architecture, which naturally becomes our principle in the architectural space construction techniques of the project.

在以上概念的设计后台，我们的技术集中于改造型项目材料组织与设定的合理化，功能搭建，空间动线优化，材料与构造收口，建筑被动性节能……等纯粹理性的物理搭建。而建筑与内部空间则因卸豁形式表现欲而释放出明晰的理性张力。

In the design background of the above concepts, our technology focuses on pure rational physical construction such as rationalization of material organization and setting, function construction, optimization of spatial dynamic line, closure of materials and structure, passive energy conservation of buildings, etc. While the architecture and interior space release the clear rational tension because of the expressed desire in the form of relief.

同时我们在谈的也是一种技法上的‘白’。

At the same time, we are talking about “white” in technique.

新——并无新事，但意外的有趣 New, nothing new, but surprisingly interesting

店铺能不能做为办公室？设计师能不能直面市场扮演销售角色？办公模块能不能有效结合产品展示形成开放式参观动线？创新型公司组织结构能不能极度扁平化？产品销售普遍的功利感在另一种成本逻辑里能不能被松弛或消匿？研发行为本身能不能构成销售内容？事实上商业创意的最远的边界不是成本不是运营而是法规。我们已经没有真正的新鲜事物了，但在合理的逻辑闭环与法规范围里，不同行为的交织组合将带来意外的体验的有趣和空间形式的有趣。我们常常称之为：新型业态。

Can a store be an office? Can designers face the market and play the role of sales? Can the office module effectively combine with the product display to form an open tour line? Can the organizational structure of innovative companies be extremely flat? Can the utilitarian sense of product sales be relaxed or eliminated in another cost logic? Can R&D itself constitute the content of selling? In fact, the furthest boundary of business creation is not the cost or the operation, but regulation. There is really nothing new things we have today, but in a reasonable logical closed-loop and regulatory scope, the interwoven combination of different behaviors will bring unexpected experience and spatial form of great interest. We often call it: new formats.

网络时代的线下，‘店铺’这个传统词语还足够承载表现‘商业’这件人性丰盈的事情吗？不叫Studio或Shop，这里是ZS Lab.白。

As to the offline sales in the Internet age, can the words like SHOP or STUDIO be explicit enough to unveil the business activities, those communications filled with human nature? Not Studio or shop, we stand here as ZS Lab.WHITE.

建筑——从立项沟通起就需要建立的‘诚实’。一反常态的我们使用最传统的涂料建材系统，肌理漆和乳胶漆构成完整的空间表皮。细部在骨不在皮。

Architecture, the honesty needed since the agreement reached. We prefer the most traditional building coating materials, as an unexpected choice, by applying texture coating and latex paint to form a complete space surface. We believe that the bones decide the detail, not the skin.

项目初始，甲乙方沟通见底，可控投资额摊牌，回报期待值细致校齐，概念快速建立共识，落地难度与风险共克。立项，创作至施工过程中双向的信任与诚实导向的是建筑的物性的诚实以及空间气质的诚实。

Ever since the beginning of the project, Party A and Party B would start the journey together: communicate with each other thoroughly to reach the bottom, offer the amount of controllable investment, carefully adjust the expected rate of return, rapidly reach the consensus on concepts, and promise to stand shoulder by shoulder in facing with the landing difficulties and risks. The mutual trust and honesty showed during the process could guarantee the truthful demonstration of the building quality, as well as its style.

以上，著名的AA建筑校训说：design with beauty, build in truth. 更著名的希腊哲学则概论：美与真一体多面。两句话一样，很松弛。很白。

“Design with beauty, build in truth.”, AA School of Architecture’s motto resonates with the above concept. So does the Greek philosophy, as “Beauty is truth, truth is beauty.” Both sentences sound simple in nature, and honest like white color.

网红——对待潮流的正确姿态 Internet celebrity, a pose to the trend

或者我们成功构筑了创作初衷要描绘的从容感和兼容性，建筑在竣工后光速成为广州新晋网红打卡点。某书搜索TIT关键词的封面项目，潮人蜂拥，长枪短炮日日探店者不绝门前，‘TIT白楼’‘广州阿亚那’等关键词笋出。乃至在进行项目竣工拍摄时，我们都不免带着‘打扰了’的心情左右规避开一众美貌博主的自拍镜头……

As a result of faithful reflection of the design concepts of ease and inclusiveness, the project site has soon become an internet-famous site in Guangzhou after the completion of works. When searching the keywords of “TIT” on a famous lifestyle community platform, your eyes would be flooded by those short videos and articles published by trend leaders and shop visitors with cameras; not to speak of the key words like “TIT white building”, “Guangzhou Aranya”, and so on. Even when we planned to film the completion of the project, we could not help but feel “disturbed” to avoid the selfies of those shining vloggers and bloggers.

但设计圈内有个灰度词汇：网红。

复杂又暧昧的语境，类比于某位作家讲过类似‘真正的文学拒绝畅销’的诤言。言下之意见是：大流量形成必然意味着内容的肤浅。某位作家的见地存在显然的逻辑错误。因为大流量的形成只能推导出共识的有效快速形成而无法推论出内容的深浅优劣(不公开赘述例证)。所以，若换言道：真正的设计拒绝网红！高级的对垒台词是——不在乎。

But, in the design circle, internet celebrity is a neutral existence.

It is a complex and ambiguous context, just like a writer’s judgment, “Real literature refuses the title as a best-seller.” What he means is that the attraction of huge followings reveals its superficial contents. Sadly, it exists obvious logical error. The phenomenon of huge followings could only deduce that the consensus has been achieved in a very short period, not the depth of the content (no need to list examples here). So, if we take it in words like: real design refuses web celebrity, the implied word of superior sense should be — not care.

‘真正的文学不在乎畅销’ ‘真正的设计不在乎网红’看起来姿态就优雅多了。凡成潮流的人文现象，都是人性的力场，形成自底层规律的暗流。总结规律是技术活，网红是，弄潮更是。既不被潮流驾驭，也不必被语境成见驾驭。这是态度上的‘白’。

In this way, when changed into “Real literature never cares the title as a best-seller.”, “Real design never cares about web celebrity.”, it does look much better. There always exists human nature in trending phenomena, forming a trackable undercurrent form the bottom. It needs some skills to trace and summarize the general rules in it, the same to those Internet celebrities, let alone those riding the tides. We should neither be driven by trends, nor the context. This is our attitude, pure as white.

Name: WHITE. ZS Lab
Location: Guangzhou, China
Area: 1100㎡
Client: ZS Lab | Zhishi
Date: 2020.07
Architectural Design: Ann Yu | DOMANI
Landscape Design: Ann Yu | DOMANI
Interior Design: Ann Yu | DOMANI
Installation: A&V
Cooperative Design: Sue Wang | DOMANI
Media Management: Coco Lee | DOMANI
Photographer: Vincent Wu
Construction Side: Duanzhen Design

更多 Read more about: DOMANI 东仓建设