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奥雅 ：青岛国家广告产业园（后简称CMP） 位于青岛市城阳区开阳路与长城路交接处。国家广告产业园的原定位为国家媒体中心的新典范，然而整体建成的效果并没有达到预期效果。奥雅团队针对现状进行分析得出以下四个问题，首先，经营上，业态品质一般，园区经济效益相对较低；其次，形象上，广告产业园形象不突出；再次，色彩上，颜色单调，视觉体验相对较弱；最后，原设计方案的交通规划在实施之后没有很好的呈现出来，现状交通线路混乱。无特色标志性立面和设施。奥雅设计运用MEDIA CITY—媒体城市概念，为CMP注入新活力元素，使得园区焕然一新。
L&A：Qingdao national advertising industry park ( CMP for short ) is located at the junction of Kaiyang road and Changcheng road in Chengyang district of Qingdao city. The original orientation of the national advertising industry park is a new model of the national media center, but the overall completion effect has not achieved the expected effect. The L&A team analyzed the current situation and found the following four problems: firstly, in terms of operation, the quality of the format is normal and the economic benefits of the park are relatively low; Secondly, the image of the advertising industrial park is not prominent. Thirdly, the color is monotonous and the visual experience is relatively weak. Finally, the traffic planning of the original design scheme did not show up well after implementation, and the current traffic route was chaotic. Featureless landmark facades and facilities. L&A design uses the concept of media city to inject new vitality into CMP and make the park look brand – new.
Inject IP theme concept to form systematic design
The contents of CMP national advertising industry park form a magical box. Inside the box is a MediaCity, the home of a rabbit. The rabbit’s name is midi, and its ears are much longer than those of ordinary rabbits, because he must be able to spread information quickly and accurately in a media city. The entire IP concept of CMP includes logo, MediaCity and image of Midi rabbit.
总平面图 Master Plan
在园区中打造MEDIA CITY 的概念，园区内分为MIDI 广场、心潮剧场、引力运动场、创意工坊和台忆幸福5 个不同的主题活动空间区。其中，台湾文创主题区保留原海峡两岸文创园的定位，同时注入MEDIA CITY的概念，让园区主题更加系统和完整。用城市地铁线的方式串联各个设计空间，如同地铁线连接城市各个街区，成为促进人与人之间感情交流的纽带。
Improve the quality of public space and endow interactive experience attributes
Create the concept of MEDIA CITY in the park. the park is divided into five different thematic activity space areas: MIDI plaza, xinchao theater, gravity stadium, creative workshops and Taiyi memory happiness. Among them, the theme area of Taiwan Wen Chuang preserves the original position of Wen Chuang yuan on both sides of the strait, and at the same time injects the concept of MEDIA CITY, making the theme of the park more systematic and complete. Connecting each design space in series by means of the urban subway line, like the subway line connecting each block of the city, has become a link to promote the emotional exchange between people.
Midi theme square is mainly built in the entrance area, and the city is miniature integrated into the entrance landscape to form the concept of urban settlement. Midi rabbits in the square can make themes according to the festival. Each midi scene is connected in series by color lines on the ground and is matched with a diversified leisure seat, so that people can have a place to stay and rest and the entrance area is more popular.
The Xinchao theater area is the main movie venue of the park. in the park, auditions, movie promotions, Taiwan art exhibitions and other activities can be held regularly. in the public space, the subway line guides Taiwan’s kenting direction, the park adds a rest platform, and combines midi rabbits with interesting elements to be distributed on the underground railway line.
Gravity stadium area is based on the original landscape, considering sports elements in the commercial atmosphere, repositioning and zoning the stadium, and integrating basketball, table tennis and other dynamic sports into the design of the stadium. Colorful and fashionable street graffiti is used to inject new vitality into the venue and attract more people to come here for exercise and fitness. Making it the most fashionable and dynamic landscape node in the park.
Create a situational atmosphere to enhance visual experience
On the facade of the building and the road surface, a large area of color is used to extend from the facade of the building to the ground, which corresponds to the color of MEDIA CITY and forms an integrated design.
We hope that through the renovation of the site, we can use a positive atmosphere to drive the format of the site and form a creative block, bringing a different atmosphere to the park. We hope midi city can bring people happiness. the national advertising industry park is a younger, more interesting interactive space.
景观设计：奥雅设计 青岛公司 项目二组
Project name: Qingdao Vanke CMP public space upgrade design
Project location: Chengyang district, Qingdao, Shandong, China
Project type: renovation and upgrading of commercial office industrial park
Area: 75,000 square meters
Construction area: 64000 square meters
Landscape area: 11000 square meters
Customer name: Qingdao Vanke
Landscape design: L&A Design Qingdao company project group 2
Architectural design: KCAP
Design time: March 2017
Completion date: October 2017
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