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Hooba Design Group:将建筑单体的个性表达最小化,强调城市作为一个整体性,是否有助于统一城市景观?将建筑的不同元素(包括墙、窗、门等)组合起来,并减少建筑材料的种类,可以在某种程度上解决这个所谓的问题。该建筑项目是Kohan Ceram砖制造公司的总部。设计保留现有的混凝土结构,建筑师决定设计一种能够代表工厂的特殊的砖作为立面材料。问题是这种众所周知的建筑材料是否能够超越其简单的作用,改变人们对复杂建筑的看法,并将不同的建筑元素结合起来,形成一种新的现象?如何通过减弱建筑形式来减少城市风景中的视觉干扰?

Hooba Design Group:Is it possible to unify the urban scenery by minimizing the formic expression of buildings as singular objects and emphasizing the city as a whole? Unitizing different elements of the building including walls, windows, doors, etc., as well as reducing the variety of building materials could somehow address the so-called issues. The project was designed as the headquarters for Kohan Ceram Brick Manufacturing Company. Preserving the existing concrete structure, it was decided to Design a special brick (by architect) to represent the factory. Now the question is, could this well-known building material move beyond its simple role and help changing the perceptions towards a complicated building and to combine different building elements to reach a new phenomenon? How could we reduce the visual disturbance in the urban scenery by introducing weak forms as building objects?


© Parham Taghioff



The story of Kohan Ceram building was started when a new modular creature was formed called the “Spectacled Brick”. This little guy had transparency and solidity in one piece and could see the city from within.  It worked as the masonry, the finishing, and the insulation at the same time but still wanted to be more than that.


▼戴眼镜的砖 The Spectacled Brick

▼双层墙砖细节大样 Detail sample of the two-ply wall



The Spectacled Brick not only formed the exterior façade but also transformed from a surface into a volume that extended into the building in the form of modular greenspaces. Replacing ordinary walls and windows, these modules defined different spaces in the building. Therefore, the interior walls were formed by the extension of the exterior walls, following the main design criteria which were to merge dual qualities.


© Parham Taghioff



Bringing the natural lighting inside spaces in a mysterious way, the Spectacled Brick delayed the perceptions towards the building. It made the building both introverted and extroverted during day and night. It strictly banned other materials to take part in the making of the building and always kept loyal to its geometry.   Penetration was the favorite notion for the Spectacled Brick. Making use of its semi-transparent nature, it merged the exterior with the interior to fade the boundary between the two. The spectacled brick was aware of the ventilation and light exposure benefits caused by the penetration of exterior to interior and used this technique to organize spaces inside the building.


© Parham Taghioff
© Parham Taghioff


▼这种戴眼镜的砖使建筑在白天和晚上都可内外共赏 The Spectacled Brick made the building both introverted and extroverted during day and night

© Deed Studio



The spectacled brick integrated building qualities such as interior and exterior, introversion and extroversion, façade and space, transparency and solidity, natural and artificial lighting, to create a new phenomenon that not only carries features from both components but also introduces new values to the system. Therefore, design challenges were resolved by merging these dual components into unique elements. It also used this homogeneity to address the programmatic requirement of the project which included both commercial and residential spaces. It tried to expand the commercial aspect of the brick showroom to the exterior and eventually to the city. Therefore, the transitional role of the building as a complex of spaces in the building scale and a commercial object in the urban scale was formed.


© Parham Taghioff


零碳排 Net Zero Operation Carbon



Radiation and solar heat gain is controlled by a passive system, using operable brick louvers. Users can control daylighting and temperature by adjusting the shades. With a 60cm gap from the first layer, the second layer of the façade contains the main window openings for natural ventilation. This system significantly reduces building energy demand.

The lighting system in this building is equipped with motion sensors. Moreover, the cooling/ heating system consists of ceiling fan coils with separate operational systems in each zone, equipped with sensors detecting the human presence to turn on or off. All of these systems have a great impact on reducing energy consumption in the building.


© Deed Studio


健康和幸福 Good Health and Wellbeing



In some parts of the building the façade has been extended to the interior spaces, forming deep voids (up to 5m) inside the spaces to bring in natural light and ventilation. The air entering these voids gets filtered by the vegetation in the flower boxes along the void length to become fresh and less polluted.

Approximately 70sqm of total floor area of the building has been dedicated to greenspaces. These greenspaces significantly affect the quality of life by filtering and moistening the air in the dry and polluted climate of Tehran.




On the south and west facades where sunlight exposure is higher than normal, the brick-glass modules capture the excess sun energy and allows an optimized amount of light and heat to enter the building. Statistics show that 67% of the total building area is within the Useful Daylight illuminance (UDI) range.


▼玻璃砖采光&太阳辐射热分析 Lighting function & Thermal behaviour



The brick used in this project is recyclable, has minimum effect on the ecosystem, and is cheaper to maintain in the climatic condition of Tehran.  Some of the interior spaces have been separated by glass partitions to create visual connection and to allow better sunlight penetration.


© Parham Taghioff


▼平面图 Plan


▼建筑模型 Model


▼模型演变 Design process


▼立面图 Elevation


▼剖面图 Section




项目名称:Kohan Ceram砖制造公司总部
建筑&景观设计:Hooba Design Group
建筑师:Hooman Balazadeh
项目团队:Parima Jahangard, Mohsen Tahmasebi, Mostafa Dadashpour
现场监管:Mohsen Tahmasebi
细节设计:Bahram Afsari, Mohsen Tahmasebi
模型:Mehran Alinezhad
平面设计:Shafagh kia, Maryam Eghlimi
标志设计:Masi Divandari
工程:Iman Ilbeigi
建筑管理:Mohsen Tahmasebi
家具:Harmony Co
客户:Rahman Kohan pour
摄影:Parham Taghioff,Deed Studio

Project name: Kohan Ceram
Project Year: 2016- 2019
Location: Tehran, Iran
Size: 1050 sqm
Architecture and Landscape Design: Hooba Design Group
Architect: Hooman Balazadeh
Project Team: Parima Jahangard, Mohsen Tahmasebi, Mostafa Dadashpour
Site Supervision: Mohsen Tahmasebi
Detail Design: Bahram Afsari, Mohsen Tahmasebi
Physical Modeling: Mehran Alinezhad
Graphic: Shafagh kia, Maryam Eghlimi
Sculptural Logo Designer: Masi Divandari
Engineering: Iman Ilbeigi
Building Management: Mohsen Tahmasebi
Lighting Design: FAD
Furniture: Harmony Co
Client: Rahman Kohan pour
Photo credits: Parham Taghioff, Deed Studio
Editor: Jiangyan Shou


更多 Read more about: Hooba Design Group