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L&M: A modernism spirits floating in the air, So we deconstructed it.
A bird’s eye view of this CBD area from the air is as rigorous and orderly as a master plan, which is probably one of the most “modernist” urban planning maps in the image.Tianfu Park is located in the CBD center of Tianfu New District, covering an area of about 1.5 square kilometers. It has a clear spatial structure, exquisite design and construction, meticulous daily maintenance and beautiful ecological environment.
Through social media data, the general feeling of citizens also confirmed the guesses based on the bird’s eye view — the vast majority of people think the environment is good, but “there is nothing to play with”.While this CBD area has all the advantages of “modernism”, it also has problems such as “modernism” functional zoning and exaggerated scale. Therefore, citizens are voting with their feet. The vast majority of people who go to Tianfu Park only go to the Great Lawn area, and “to go is to camp”.
This is a very interesting comparison, “Nothing funny”, “Is probably Chengdu’s cruelest assessment, Because it means, The park is insulated from the most fascinating parts of the city.
Chengdu people love “playing”, “playing” is almost flowing in the blood of Chengdu people.All the fascinating interests of Chengdu may come from the fact that Chengdu people love to play.At the same time, Chengdu people are probably the least urban people who need a natural alternative to camping. After all, if you go north, west, east or south, you will find beautiful mountains, lakes and forests everywhere.
The proposition of the design is to upgrade a well-built large park to “Rong Piao Talent Park”, in order to express the intention of the city to encourage innovation and absorb talents.However, it is frustrating that both “old Chengdu people” and “Rong Piao talent” do not like to go to this kind of easy to get lost and play in the park.
That we go to see Chengdu people are “playing” what?They’re all playing with numbers.They eat nine-gonggrid hotpot, eat string and number of tabs, and they play mahjong, which is also a permutation game, full of formulas and codes.Then come to RongPiao Talent Park to play numbers.We call it Tianfu source code, everyone has their own Tianfu password.
财政兜底？？？NO Financially BOTTOM-lined??NO
First question, Who is going to pay, Who will pay for the long haul.
It is common to see small structures abandoned in large urban parks, many of which are exquisitely designed and richly detailed.For example, the small post station, which we pass every day, has been carefully arranged by the designers for toilet, reading, leisure and other functions. However, only the toilet function is open at present, and other areas are locked.
The high one-way expenditure and very low return on investment are the fundamental reasons for the abandonment of such small structures.We believe that light intervention should be adopted, with low construction and maintenance costs, as the fulcrum to leverage “Rong Piao talent park”.
For many, the best part of New York’s Central Park may be the Shakespeare Festival at the Delacorte Theater, which is completely free to the public throughout the summer.The glamorous events that take place in Central Park are often the result of the city’s longstanding cultural heritage.If paid for and underwritten by the government, it will be a bottomless pit, and it will be difficult to really produce content that interests the public.
However, if the “Rong Piao talent park” can become Chengdu people love “play” place, long-term voting with feet, will also attract the ability and willingness to do content team settled, so as to slowly precipitate out of the wonderful here.
找不着北？？？NO Can’t find the north??NO
Second question, Why the vast majority, Just the Mall.
It’s probably agreed by all that reading a scenic map is difficult.If you are already inside a park or scenic area, the process of finding your location and finding the next attraction or service point can be very unpleasant.It is more difficult to identify the scale and direction in a large outdoor space. The point-line-surface system and array Folie in Laviolette Park is an interesting deconstruction of the age of maps (like small red thumbtines on a map).Smart phones, on the other hand, have turned today’s people into road fools, and their current scale perception is mainly based on symbols and hyperlinks.With one click, the navigation system will show you the path.
We combine the classic Kevin Lynch five elements and the city classic IP to reconstruct a set of cognitive system in line with the intelligent era.In Rongpiao Talent Park, the elevated road shapes the “boundary”, the big lawn and lake are clear “blocks”, and the cake, wan and bar in mahjong are used to define the original fuzzy “signs”, “nodes” and “paths”.
Through the super symbol, people only need to spend three seconds to understand Rong Piao talent park, see the cake, some play, see ten thousand, there is supporting, see a bar, there is direction.
In thinking IP, we tried a lot of possible, finally chose Chengdu mahjong, interestingly, Chengdu mahjong only cake million.The combination of patterns and numbers can form the same as the house number guide system, this set of classical coding system with a long history, can glow with a new charm.As a park, we hope that whether it is two or three years old dolls, or 80 or 90 years old people, can learn to use the “Rong Piao talent Park” with almost zero learning cost.
没啥子耍？？？NO No kidding??NO
Question number Three, Who will do the content.
回顾 web 1.0 时代的互联网，如果仅依靠专业网站编辑的输出，那可能内容会非常贫瘠和昂贵，也将绝大多数人拒之门外。互联网从web 1.0到web 2.0，再到现在跨越web 3.0的每一次迭代，本质上都是让更多的人成为创作者与表达者，去贡献内容，这与“蓉漂人才公园”在底层逻辑上是共通的。
Content is expensive, This has probably become the consensus, And platforms that lose content, No one wants it.
Going back to the Web 1.0 era, relying solely on the output of professional web site editors would have been poor and expensive, and would have kept most people out.The Internet from Web 1.0 to Web 2.0, and now across the Web 3.0 every iteration, essentially is to let more people become creators and expression, to contribute content, which is in common with the “Rong Piao talent park” in the underlying logic.
“Mahjong” is not only the classic IP of the city in the eyes of the public, but also a set of “coding system” with infinite malleability.Whether as a physical device, as a guide system, as a game system, or the future based on its secondary development, it will be able to extend a lot of possibilities in the future.
只是标签？？？NO Just the label??NO
The source code, Is a programming language.
The witty and interesting “talent certification” attracts people to come to Rongpiao Talent Park, not only to enjoy nature and life, but also to participate in interesting games.You can also use Rong Piao talent spontaneous transmission, for the park and the city to bring more popularity.
互动打卡 Interactive clock
Through smart devices and secondary development, Rongpiao Talent Park will have more online and offline interactive experiences.
天府有礼 Tianfu polite
Collect cards and send coupons to promote life consumption in Tianfu New Area.
企业联名 Enterprise joint
VI system has strong compatibility, can be very easy to serve for large-scale events, can also promote local unicorn enterprises and other outstanding enterprises, or with the brand co-branding, a part of the advertising costs can be returned to the park operation.
天府锦鲤 Tianfu brocade carp
The triple coding system of cake Tiao Wan, which can generate higher-order passwords.In order to encourage talents to settle down in Chengdu, in addition to the conventional talent incentives, an attractive “Tianfu Koi” prize can also be set up. The lucky person who guesses the “Tianfu password” will become a Tianfu Koi and get a rich reward, which can also show people Chengdu’s determination to recruit talents and motivate talents.
Based on the source code we can unlimited new play, blind box card, interactive punch card, set card coupons can also boost consumption, enterprise joint increase income, Tianfu Koi talent activities, enterprise group construction and so on, talent in life, work, development and other aspects of all activities can be integrated into Rong Piao talent park.
From New York’s Central Park to Laviolette Park, every generation of Central Park is answering the same question: what is the public space belonging to our time.This is the question that every city that is or will be building a Central Park must experience, because we all know that Central Park is not a modernist completion, but a collection of public needs and responses from all citizens.
We are living in the era of web3.0, and the core of web3.0 is decentralization, enabling individuals to participate in the creation of public space.
Rongpiao Talent Park is a, A park with the spirit of Web3.0, People friendly
Is fit, Both inclusive spring snow, Nor reject the lower Riba.
It has the character of The Times, It’s an open source system, It’s our answer to the next generation of Central Park.
Location: Tianfu New Area, Chengdu
Design unit: L&M
Project Manager: Guo LAN
Host design: Liu Jinrui, Zou Mingxi
Design team: Feng Qiong, Li Jiayan, Li Chunyao
Design consultant: John Shen
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