Thanks 100architects for authorizing the publication of the project on mooool, Text description provided by 100architects.



100architects: As part of the big celebration that Xintiandi China organized for the Chinese New Year 2017, the renowned award-winning commercial area commissioned 100architects the design of the main installations on their popular retail street in downtown Shanghai.




Xintiandi is a landmark not only for shopping, entertaining, leisure and lifestyle, but also for art display. To celebrate the Year of the Rooster, the installations would have to highlight the Rooster’s character according to the Chinese Zodiac beliefs and tradition.




After researching past installations in Xintiandi, one thing became clear to us: it would not be an installation to be observed, it should be an installation to be used and enjoyed by the visitors, offering them the possibility to colonize the space and interact with it.


总平面图   Master Plan


功能分析   Function Diagram




A fun experience to be part of, rather than just watch it. In order to achieve that, we morphed the proposal from a simple installation into a people’s attractor, catching the attention of visitors, as Roosters like to do, being the focus of the attention.




In 100 Architects, we have few research lines as strategies to intervene the public space. One of them is what we call “Painted Scapes”, a two-dimensional approach based on the idea of transforming the surface of a given cityscape; another one of them is “Object Plazas”, a three-dimensional approach, placing alienated objects onto a given cityscape to change its social dynamics.




In Xintiandi, seeking to maximize the visual impact, we decided to combine these 2 strategies displaying an installation in both, 2D patterns and 3D objects combined together, creating an illusion in which the 3D objects seem to arise from the 2D canvas.




The project was a vivid & colorful journey across detailed spaces resembling Chinese culture and the Year of the Rooster, building a unique experience that remained in visitors’ minds.




– 2D彩绘景观:如同一块色彩斑斓的地毯铺设在新天地零售街的大部分地区,同时具有功能,活动,动作和游戏的特色。在上面绘制了中国图案以及与鸡年相关的有趣象征。

The installation was composed by:

– 2D Painted Scape: A colorful carpet invading a big part of Xintiandi Retail Street, featuring functions, activities, suggesting actions and games. It is also a splash of Chinese patterns and intriguing symbology related to the year of the Rooster.




It also included 5 directional arrows arising from typical Chinese lanterns, pointing at the 5 “instant fuctions” provided in the 3D Object Plaza.



– 3D实体广场:一个插入主广场中心的建筑物。这个建筑物作为一个可进入的多功能平台,人们可以站在上面,坐在上面,躺下等等…..


– 3D Object Plaza: An inhabitable architectural object inserted in the centre of the main plaza. This architectural object acted as an accessible and multifunctional platform, allowing people to stand on top of it, sit down on it, lay down, etc….

It became highly significant in the collective consciousness of the people around it, triggering the social effects of fellowship and empathy.





项目名称: 酉鸡
设计师: 佰筑
制作公司: 宏仰广告
设计团队:Marcial Jesus, Javier Gonzalez, Nasim Sehat.
客户: 新天地 中国
地点: 中国上海市黄浦区新天地
建筑面积: 平方米
高度: 15 mts
画面积: 平方米
完成时间: 2017年1月
摄影师: Amey Kandalgaonkar

Project name: The Rooster
Designer: 100architects
Production Company: Hong Yang
Design team: Marcial Jesus, Javier Gonzalez, Nasim Sehat
Client: Xintiandi China
Location: China, Shanghai Shi, Huangpu Qu, Xintiandi
Built area (㎡): 73 m2
Height: 15 mts
Painted Scape: 750 m2
Completion: January 2017
Photographer: Amey Kandalgaonkar