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STILL YOUNG: ARC’TERYX boasts a global presence, with stores strategically located in premier urban business districts worldwide, ensuring a high-spec, immersive experience that aligns with consumer expectations. As the industry’s foremost leader, infused with the essence of Vancouver’s forested and mountainous landscapes and contemporary aesthetics, the brand is poised to make its mark in Beijing’s iconic Sanlitun business district. This move, which targets the high-end consumer market, will spark a resurgence in outdoor sports.
The design narrative draws inspiration from adventures amid mountains and forests and pays homage to Vancouver’s cultural context. Through a continuous dialogue with nature, the store guides consumers through diversified themed spaces, offering an unprecedented experience for both outdoor enthusiasts and the brand’s veteran fans.
01 艺术再造：回溯温哥华文脉根基 Artistic recreation: tracing back to Vancouver’s cultural roots
In the initial stage of schematic design, the design team delved deep into Vancouver, finding inspiration from local artists’ reimagining of “trees”. This re-creation became the primary muse for the design, which seamlessly weaves the urban outdoor cultural artwork into the store.
▽“树”的空间演绎 Spatial interpretation of “tree”
Situated on an L-shaped site, the store features a facade crafted from gray rocks embedded with glass. Employing bold design techniques, this composition not only creates a striking visual effect but also demonstrates the brand’s distinctive and memorable identity. The design captures the essence of a natural mountain. A luminous installation in the shape of the brand’s skeleton logo is placed on the rugged surface, forming a unique brand atmosphere in the external environment to invite customers into a setting that encapsulates the spirit of Vancouver’s mountains and forests. At the entrance, a grilled lightweight acrylic canopy is set up with an extended lounge area reaching out towards the street to engage with consumers.
▽项目外立面 Project facade
▽入口空间 Entrance space
The space strives to foster a harmonious connection between humanity and nature and interpret the spirit of the outdoors through innovative artistic expression. Positioned in an elevated corner of the store, a colossal dead tree’s root extends vertically along a transparent glass facade, seamlessly blending into the store’s setting. The project emphasizes the sustainability of materials. On a suspended staircase platform, the design team introduced a 2-meter-high pinecone art installation crafted from rust boards recycled from factory waste. This installation harmonizes with the upward-reaching large tree root, cultivating a profound artistic ambiance.
▽巨型枯树根植入场景之中 Giant dead trees are embedded in the scene
▽松果艺术装置 Pine cone art installation
02 木石元素：汲于高山，溶于自然 Wood and rock elements: inspired by mountains and blended into nature
In this two-story store, the first floor is designed as a dedicated space for the professional rock climbing and hiking series – an area suited for mountain and forest-themed scenarios. Meanwhile, the second floor is curated as an urban life product area for the 24 Collection, the VEILANCE Series, and in-store sharing sessions on mountain skills. Throughout the entire space, elements of rocks, trees and wood grain are incorporated into the mountainous backdrop to express the brand DNA of ARC’TERYX. A combination of ambient lighting and localized lighting for products contributes to the creation of distinct atmospheres in different areas through the interplay of warm and cold tones.
▽陈列展示墙 Display wall
▽“树”与楼梯链接场地空间 “Trees” and stairs link the site space
▽充满艺术氛围的空间陈列 Space display full of artistic atmosphere
The design team hunted for fallen dead trees in the forest and transformed them into decorative columns by slicing and encasing them in glass. The tree rings on these columns serve as a visual testament to the trials and tribulations endured by the trees during their growth in nature – a perseverance that resonates with the spirit of ARC’TERYX, which aims to break through limits and keep reaching upwards.
A customized irregularly shaped rock platform erects in the display area, complemented by a rust-colored metal wall featuring tree branch silhouettes, echoing the overarching theme of “trees” in the store. The concept of tree holes is also applied to the first floor, where each scene draws inspiration from nature, catering to the desires of outdoor enthusiasts. This space is primarily dedicated to the outdoor product line for young people, which is also available for the release of special merchandise in the future.
▽岩石展台 Rock stand
03 城境脉络：文化性与科技感的融合 Urban fabric: a fusion of culture and technology
Beijing boasts a skyline where ancient buildings majestically merge with the sky. Drawing inspiration from this cityscape, the project incorporates the element of eaves tiles into the facade of the VEILANCE Series area. This design aims to evoke the aesthetics of ancient Chinese architecture and showcase the brand’s cultural richness and inclusivity. The use of gray metal and cement contributes to a spatial ambiance infused with a solid feel, complementing the temperament of outdoor products within an urban environment.
▽灰色金属和水泥材质营造硬朗的空间氛围 Grey metal and cement create a strong atmosphere
The overall space emphasizes the harmonious blend of an outdoor feeling and a sense of technology. Display installations are crafted with acrylic and metal materials and mirror the forms of production line equipment. This choice seeks to spotlight the brand’s dedication to research and development and its modification techniques, while paying homage to its outdoor spirits.
Within the 24 Collection product display area, wooden frame structures are adopted. Meanwhile, an irregular mountain-shaped display platform creates an outdoor vibe through details on its base. A cavern-shaped installation takes center stage in the area for sharing sessions on the second floor. Low tables made of timber piles, fabric sofas, and decorative floor stoves collectively craft a cozy setting infused with a woodland feel. This environment allows consumers to enjoy coffee while listening to stories shared by rock climbing experts, thereby bringing consumers closer to the brand through brand promotion.
▽二楼山林岩洞课堂区域 Mountain forest cave classroom area on the second floor
Diving back to mountains and the greater wilderness, being prepared for exploration, and experiencing the world through our bodies marks the initiation of our connection with the vast expanse. ARC’TERYX stands as a premier brand championed by numerous outdoor enthusiasts and extreme sports experts. The opening of its landmark flagship store in Beijing represents an innovative fusion of nature, outdoor sports and art, and a fresh interpretation of a sustainable outdoor lifestyle.
▽一层爆炸图 Exploded diagram (1st floor)
▽二层爆炸图 Exploded diagram (2st floor)
▽一层平面图 Plan 1F
▽二层平面图 Plan 2F
设计公司：尚洋艺术 STILL YOUNG
Project name: ARC’TERYX Flagship Store (Sanlitun)
Project area: 885 sqm (interior) + 91 sqm (terrace)
Opening time: October, 2023
Design firm: STILL YOUNG
Design team: Eric. Ch, Dawn Du, Dada Zhao
Project managers: Linda Li, Laura Cai, Mayi Zhang
Floor plans: Azel Wang
Renderings: Ethan Li, CC Li, Donald Lin
Construction drawings: Ken Tao
Electromechanical design: James Xu, Abel Lu, Asha Li, Douglas Xu
Photography: Yuuuun Studio
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