Thanks 100architects for authorizing the publication of the project on mooool, Text description provided by 100architects.
100architects : “电话亭”项目是MINI China通过其“Urban Matters”（城市事务）平台对公共空间进行干预的一项措施，“Urban Matters”平台策划并提出了解决中国创意阶层面临的城市挑战的设计方案。
100architects : The Phone Booths is a public space intervention powered by MINI China through its platform Urban Matters, which curates and creates design solutions that tackle urban challenges confronting China’s creative class.
MINI China与长宁区政府和Anomaly & Assbook合作，委托100architects（佰筑）改造设计位于上海历史悠久的愚园路上的废弃电话亭。设计的主要目的是探索改造城市旧文物的可能性，使这些旧文物像过去一样具有与社会相关联的公共用途。
MINI China, in collaboration with Changning District Government, Anomaly & Assbook, commissioned us the design and production for revamping old phone booths in Yuyuan Road, a very historic road of Shanghai. The main objective was to explore the possibilities of revamping such old relics to become of relevant public use in this contemporary time, as they already were in a past time.
Every major city in the world has a network of public phone booths on most streets, which was crucial to the running of the city, however a couple of decades phonebooths throughout the world became obsolete. In a lot of places, they had even become urban trash bins or even worst, public toilets. How could old public phone booths serve to other public purposes in this era of smartphones? What other functions, rather than making a call, are relevant in the current contemporary public realm? These thoughts have motivated many creative people around the world to look for solutions to turn those urban relics into something more useful to the current society and its lifestyle.
We were hired to rethink the role of those urban objects in our contemporary city with the current needs and conditions of the real potential users of today. after analyzing the booths, the answer was clear. We had to turn them into urban mini capsules that facilitate interaction among people.
See, in the past, they did not only offer a phone to make calls, they also provided shelter for the person using it, a roof, an enclosed space, a sense of privacy. That intrinsic ability to generate a space is what we were mostly interested in and wanted to replicate in a contemporary way. With the only difference of the current times in which we live in we seem to be all over-inter-connected, therefore we decided to modernize the way the space is set. Instead of enclosed and isolated, we opened the booths to the pedestrian sidewalks, turning them into public furniture, stablishing a dialog with the rest of the public realm, and creating a controversial & contrasting look.
▼哑光黑色与哑光橙色形成的对比 The contrast between matt black and matt orange
Our design created 3 different prototypes that facilitate interactions in different ways. To achieve that, we mainly kept the basic old metal structures, in order to keep a major resemblance to its past, only just repainted in matt black to have a more bad ass look. By removing just the front part facing the sidewalk we would end up with a limited empty box to insert an instant function within its frame.
▼电话亭灯光效果 The lighting effect
The “instant functions” were done in a striking matt orange color, looking for a strong contrast of colors between the preexisting structure and the new function. The other 3 sides of the booth were also modified, introducing LED diffusive light boxes behind all their glasses, in order to make the entire booth glow at night, becoming a human scale urban landmark on Yuyuan Road. Free wifi connection, free USB charging sockets, sitting arrangement, newspaper rack, coffee table, reading lights at night and a emergency public phone are among the new features of this revamp phone booths.
▼LED漫射灯箱散发出柔和的光 LED diffusive light boxes bring us soft light
Finally, the extreme makeover provided the phonebooths with a very cool and contemporary looking bringing back those old relics with new functions and possibilities. The 5 phonebooths units are distributed in the sidewalk along 900meters and will be permanently open to the public as a new typology of functional open urban objects to be enjoyed by the pedestrian in the historical road Yuyuan lu, Shanghai, China.
设计: 佰筑 (上海)
设计团队: Marcial Jesus和Javier Gonzalez (佰筑)
制作: Hong Yang广告(上海) + 佰筑 (上海)
照明顾问: Maciej Dudek (Squiggle Lab)
摄影: Amey Kandalgaonkar
Project name: The Orange Phone Booths
Design: 100architects (Shanghai)
Design team: Marcial Jesus & Javier Gonzalez (100architects)
Production: Hong Yang Advertising (Shanghai) + 100architects (Shanghai)
Lighting Consultant: Maciej Dudek (Squiggle Lab)
Client: MINI China / Anomaly Shanghai
Location: Yuyuan Road, Changning District, Shanghai, China
Completion: December 2018
Photography: Amey Kandalgaonkar
更多 Read more about：100architects