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MYP迈柏：2020 年，宁波在评选建设全国文明典范城市中，确定了将骆驼街道打造成文明示范街区的具体目标。MYP 迈柏与麦尔肯、合舍合成立联合团队，提出了不但要创新文明传播方式（软件），而且要打造文明空间典范，并启动了福业街样板项目。2020 年以来，福业街的改造经历了方案论证、意向征询和施工改造，通过提升设施标识、景观环境、文化内涵等方面，全方位推动福业街华丽转身、精彩蝶变。
MYP：In 2020, through the selection of Ningbo to build a national civilized model city, Luotuo Street has been determined the requirements for building a civilized demonstration block. MYP and MIRACLE、HSH ART&DESIGN STUDIO established a joint team to propose not only to innovate the way of disseminating civilization (software), but also to create a model of civilized space, and initiated model building of Fuye Street. Since 2020, the renovation of Fuye Street has undergone plan argument, consultation of intentions, and construction alteration. Through the improvement of logos, landscape environment, and cultural connotation, Fuye Street has been fully promoted to turn magnificent and splendid changes.
▼项目视频 Video
本次项目位于骆驼街道中心地段的福业街，东起金华北路、西至西大河北路，总长约1公里，是集购物、餐饮、休闲、商务功能于一体的开放式街区。
福业街位于宁波镇海区骆驼街道，是本地最主要的一条商业街。福业街的现象是中国大部分城市街道的普遍现象。一方面，街道秩序混乱，存在包括停车的随意性、步行空间的不友好、街道家倶缺少系统性与美感、以及商业空间的违规占用等一系列问题；另一方面，因为街道的环境混乱，也造成了两侧的商铺档次不高，品质有限，所以福业街人气不足。
This project is located in Fuye Street in the center of Luotuo Street, starting from Jinhua North Road in the east and West Dahe North Road in the west, with a total length of about 1 km. It is an open block integrating shopping, dining, leisure and business functions.
Fuye Street is located in Luotuo Street, Zhenhai District, Ningbo, and is the most important commercial street. The issue of Fuye Street is a common phenomenon on the streets of most cities in China. On the one hand, the street order is chaotic, including a series of problems such as the randomness of parking, the unfriendly pedestrian space, the lack of systems and aesthetics of street furniture, and the illegal occupation of commercial space. On the other hand, because of the chaotic environment of the street, the shops on both sides are of low grade and quality, so the popularity of Fuye Street is limited.
▼场地原貌 The Original Site
福业街“小确幸”的精准定位——粉色与亲和
Positioning of “Little Lucky” in Fuye Street
作为镇海区第一商业街，设计团队确定了“福业生活小确幸，骆驼街道大IP”的愿景，致力于打造市民生活的幸福之街，镇海休闲的打卡地。从车行道路的设置，专用自行车道的开设，以及步行与商业外摆区域各个景观元素的考虑，都强调了亲和的尺度以及温馨的氛围。并在街区主色调的设计上大胆地采用了“粉色”，包括了对自行车道、坐凳、广告牌，以及草花的选择等采用了创造性的粉色系列。使得福业街形成了温馨的小尺度的氛围，并在主要出入口强调了街区的主题。
As the first commercial street in Zhenhai District, the team put forward the vision of “Fuye Life is a little fortunate, Camel Street is a big IP”, and is committed to creating a happy street for citizens’ lives and a place for leisure in Zhenhai. From the setting of roads, the establishment of dedicated bicycle lanes, and the consideration of various landscape elements in the walking and commercial outskirts, the scale of affinity and the warm atmosphere are emphasized. And boldly adopted “pink” in the design of the main color of the street, including the creative pink series for bicycle lanes, benches, billboards, and the selection of grass and flowers. This makes Fuye Street form a warm and small-scale atmosphere, and emphasizes the theme of the street at the main entrances and exits.
▼“福业街小确幸”主题LOGO “Fuye Street Little Fortune” theme LOGO
▼亲和力十足的粉色座椅和花钵 Affinity pink seats and flower pots
▼粉色的非机动车道 Pink non-motorized lane
步行优先的街道秩序 —— 出行与安全
Pedestrian priority street order
首先，对现有的交通秩序进行梳理，约束车行交通，增加独立的非机动车道，并将步行区域进行功能性划分为三部分：设施空间，步行空间，以及商业外摆空间。4.5 米的步行空间进行明确的划分，并对公共设施及商业空间进行了权属的界定，以减少各功能之间的相互干扰，大大提升了行人便利出行的体验。
First, sort out the existing traffic order, restrict vehicle traffic, increase independent non-motor vehicle lanes, and functionally divide the pedestrian area into three parts: facility space, pedestrian space, and commercial outdoor space. The 4.5-meter pedestrian space is clearly divided, and the ownership of public facilities and commercial spaces is defined to reduce mutual interference between functions and greatly enhance the pedestrian experience.
▼标准段平面图 The plan of standard section
▼标准段轴测图 The axonometrci of standard section
▼清晰的交通功能划分 Clear traffic function division
▼人行道与街边休息区 Sidewalks and streetside rest areas
功能合理的人性街道 —— 参与与互动
Humanistic streets with reasonable functions
福业街当前的商铺以餐饮及服务业为主，也包括了价值不高的汽车美容店等。街道空间最终将服务于商铺客群的使用需求。团队对沿线的店铺进行了深入的调研与访谈，获得了店家及游客的一手需要：确保步行通道的畅通，餐饮店铺前能有适当的座椅，银行等办公空间需要便利的停车，以及市政设施的检修需求等。对此，设计团队结合商铺业态需求及合理的服务半径，提出了相应的休憩座椅空间、设施空间以及非机动停车空间的合理布局。并在合适的节点设计了参与性体验性活动。
The current shops on Fuye Street are dominated by catering and service industries, as well as low-value auto beauty shops. Street space will eventually serve the needs of shoppers. The team conducted in-depth research and interviews with shops along the route, and obtained the first-hand needs of shopkeepers and tourists: to ensure smooth walkways, proper seats in front of catering shops, convenient parking in bank and other office spaces, and municipal facilities Maintenance requirements and so on. In response to this, the team combined the needs of the retail store format and a reasonable service radius, and proposed a reasonable layout of the corresponding seating space, facility space, and non-motorized parking space. And designed participatory experiential activities at appropriate nodes.
▼节点功能分析图 function area analysis diagram
▼节点功能平面分析图 Function area plan analysis diagram
▼街道空间服务于商铺客群的使用需求 Street space serving the needs of shoppers
首创IP 解锁文明行为 —— IP与文明
The first IP to unlock civilized behavior
设计团队首创了IP 解锁文明行为的方式，策划了街区IP 代言人-骆驼侠，作为文明行为规训的载体，并提出“做美好骆驼合伙人”的概念。从“环境氛围、街道秩序、文明素养、平安和睦、多方共建、智慧管理”等多方面宣示建立文明行为的要求。福业街作为整个骆驼街道文明示范街区的首个落地项目，通过定制化的广告牌及挂旗的方式，进行宣传展示。
The design team pioneered the way IP unlocks civilized behavior, planned the street IP spokesperson-Camel Man, as the carrier of civilized behavior discipline, and proposed the concept of “being a good camel partner”. Establish the requirements of civilized behavior from various aspects such as “environmental atmosphere, street order, civilized accomplishment, peace and harmony, multi-party joint construction, and intelligent management”. As the first landing project of the entire Luotuo Street Civilization Demonstration Block, Fuye Street is publicized and displayed through customized billboards and flags.
▼骆驼侠广告牌 Camel Man Billboard
骆驼记忆的文化街区 —— 文化与传承
The cultural street of camel memories
针对骆驼丰富的历史及文化特色，设计团队采用先进的技术手段，从细节入手，实现了对骆驼桥、地方方言，以及水乡历史的情境再现。这些手段包括了地面文字铺装、景观灯投影，以及3D 打印艺术景墙等。景墙以艺术插画的形式，在15 米的双曲异形卷轴中展现骆驼百年街道的兴盛发展史，再现了骆驼桥旧时岁月的标志性场景，通过以运河水网为纽带串联起河港历史(水)、商帮起源(商)、文化传承(学)、风土民俗(闻)4 大主题，是目前国内最大的户外3D 打印艺术景墙。
In view of the rich historical and cultural characteristics of camels, the team proposed to use advanced technical means and details to realize the situational reproduction of camel bridges, local dialects, and the history of water villages. These methods include ground text paving, landscape lamp projection, and 3D printing art scene walls. In the form of artistic illustrations, the scenery wall shows the century-old history of the prosperity and development of Camel Street in a 15-meter hyperbolic scroll, recreating the iconic scenes of the past years of Camel Bridge, and linking the history of the river and port through the canal water network. ), the origin of the business group (business), cultural inheritance (learning), and customs and folklore (heard). It is currently the largest outdoor 3D printed art scenery wall in China.
▼独特设计的斑马线 Uniquely designed zebra crossing
▼非机动车特色铺装涂鸦 Non-motor vehicle characteristic paving graffiti
▼宁波方言特色铺装 Featured paving in Ningbo dialect
▼3D 打印艺术景墙 3D printing art wall
原创定制化户外家具集合 —— 工匠与品质
Original customized outdoor furniture collection
以“幸福涟漪”为设计主题形成了定制化的户外家具体系。在车阻、花钵、座椅、垃圾桶、围挡等景观元素的研发与打样中，以“同心圆”式的水肌理，荡漾出“梦回骆驼”的造境之感。该套体系简洁明了，并且强调对细节进行反复的推敲与迭代。其中的UHPC 超高性能混凝土制品，是日本进口原材料及自主知识产权外观设计造型的创新产品，是目前该技术在国内唯一的技术成品。
The design takes the theme of “Ripple of Happiness” to form a customized outdoor furniture system. In the development and proofing of landscape elements such as car block, flower pot, seat, trash can, enclosure, etc., the water texture of “concentric circles” is used. , Rippling out the sense of “dreaming back to the camel”. The system is concise and clear, but the details have been repeatedly scrutinized and iterated. Among them, UHPC ultra-high performance concrete products are innovative products imported from Japan with raw materials and independent intellectual property design shapes. It is currently the only technical product of this technology in China.
▼定制化车阻、花钵、座椅、垃圾桶、围挡等景观元素 Customized Car resistance, flower pots, seats, trash cans, enclosures, etc.
▼定制化座椅 Customized seats
▼“同心圆”肌理的LOGO LOGO with “concentric circles” texture
▼景观灯投影 Landscape light projection
项目小结： “三位一体”的功能体系实现多方效益
Project summary: “Trinity” function system realizes multi-benefit
福业街改造不是传统意义上街道景观美化，而是基于“秩序、活力与精神”三位一体复合功能体系的方法论。城市公共空间的建设，首先需要对生态、社会、空间等秩序的重构，然后是以人为本的公共需求的活力营建，最后是打造独一无二的场所精神，最终实现项目的社会、经济、政治、文化等多方效益。
The reconstruction of Fuye Street is not the beautification of street landscape in the traditional sense, but the methodology based on the trinity of “order, vitality and spirit”. The construction of urban public space first requires the reconstruction of the order of ecology, society, and space, then the vigorous construction of people-oriented public demand, and finally the creation of a unique place spirit, and finally the realization of the social, economic, political, and cultural aspects of the project. Multi-effect beneficial.
▼设计平面 Master plan
项目名称: 骆驼街道福业街街景改造工程
完成年份: 2021年
项目长度: 0.98km
项目地点: 宁波市镇海区骆驼街道
设计公司: MYP迈柏、麦尔肯、合舍合
公司网址: www.officemyp.com
联系邮箱: MYP-SH@officemyp.com
主创设计: 余畅、张维锋、顾佳璇
景观设计: 束宇昊、江禾文、杨晓曼、周伟、高骁骅、郑翔、孔婉璐、余徐润、倪海华、许思舟
街道家具与IP系统：左明之、俞晨露、何雨琪、徐晓娴、张霁暄、计怡琳
客户：宁波市镇海区人民政府骆驼街道办事处
施工单位：宁波市政工程建设集团股份有限公司
3D打印供应商：浙江光镀智造科技有限公司
UHPC混凝土供应商：上海初茧
照明供应商：上海三臣照明有限公司
不锈钢供应商：上海璐彤图文设计制作有限公司
摄影: MYP迈柏/三棱镜
Project Name: Streetscape Reconstruction of Fuye Street
Year completed: 2021
Project length: 0.98km
Location: Luotuo Street, Zhenhai District, Ningbo city
Design companies: MYP, MIRACLE, HSH ART & DESIGN STUDIO
MYP website: www.officemyp.com
Contact email: MYP-SH@officemyp.com
Lead designer: Yu Chang, Zhang Weifeng, Gu Jiaxuan
Landscape design: Shu Yuhao, Jiang Hewen, Yang Xiaoman, Zhou Wei, Gao Xiaohua, Zheng XiangKong Wanlu, Yu Xurun, Ni Haihua, Xu Sizhou
Street furniture and IP system: Zuo Mingzhi, Yu Chenlu, He Yuqi, Xu Xiaoxian, Zhang Jixuan, Ji Yilin
Client: Luotuo Street Office of Zhenhai District People’s Government, Ningbo City
Construction: Ningbo Municipal Engineering Construction Group Co., LTD
3D printing supplier: Zhejiang Guangduzhizao Technology Co., LTD
UHPC concrete supplier: Shanghai Chu Jian
Lighting supplier: Shanghai Sanchen Lighting Co., LTD
Stainless steel supplier: Shanghai Lutong Graphic Design and Production Co., LTD
Photography: MYP/Prism
“ 重构生态、社会、空间秩序，以人为本的公共需求的活力营建，打造独一无二的场所精神。”
审稿编辑：Via
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