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佰筑建筑: 位于上海陆家嘴自贸区的金杨陆悦购物中心,为浦东年轻人及家庭用户们重磅打造了一处公共活动空间——棒棒糖乐园,该乐园坐落在广场的正前方,作为整个商业社区的迎客点及聚会点,成为了此处激活户外游玩的时尚空间。

100 Architects: Lollipop Street is a public space activation project that aims to create a trendy outdoor play area as a welcoming and gathering point for the community, right at the front plaza of Jinyang L-Site Mall located in Shanghai’s Free Trade Zone of Lujiazui, for youngsters and families visiting the commercial building in Pudong District.

 

▽项目视频 Video

 

 

这是一个以想象中的“糖果世界”为灵感的项目,借用了流行文化物品的形状和颜色,如糖果手杖、棒棒糖、冰棍等。该项目勾勒出一条条亮眼且生动的彩虹结。这一条条彩带不仅承载着多元的游戏活动,而且互相交错,蜿蜒穿插形成了一系列互动性、可玩性、娱乐性极高的游玩动线。

It is a project inspired by the imaginary “candy world”, borrowing shapes and colors from pop culture objects such as candy canes, lollipops, popsicles, and many more.
It depicts an eye-catching, colorful, and intricate knot designed as an eventful tangled path that, by twisting, bending, and entangling, creates pockets of opportunity for play, entertainment, and leisure.

 

▽轴测图 Axonometric

▽项目整体鸟瞰 A bird’s-eye view of the project

 

同时,通过巧妙结合现场的L形地形,这条彩虹结在充分利用场地空间的前提下,有意引导使用者能够穿越全场,沿着流动的彩带寻找其中的乐趣。在这样的设计理念下,场地内所有的3D构筑物不但避开了消防通道,而且都被精心布置在了特定的同心圆内。

Taking advantage of the site’s L-shape, the knot is carefully designed to smartly use the full potential of the available space, guiding users through the space, finding fun features along the intricate path. In that sense, all the 3-dimentional objects are strategically located concentric over specific circles, in order to leave accessible the emergency fire track.

 

▽L形街区乐园 L-shaped block park

 

在设计之初,经过对不同年龄群体客户所对应的不同挑战难度需求的分析,棒棒糖街区乐园用心地设计出了一系列的“游玩路径”。比如,滑梯圆环,这组挑战难度最高的游玩系列,就更针对10至14岁的儿童,而最大的中心圆环,针对6至10岁的孩子,把它设计成了一条挑战性小但趣味性较高的游玩线路,另外,地面上的最简单的游戏图案,则适合1至6岁的孩子玩耍。

The Lollipop Street has been thoughtfully developed as a “Play Route”, having into consideration different challenges and levels of difficulty for different age groups in different areas. Thus, the Slide Ring becomes the most challenging play route, intended for children from 10 to 14 years old. The Hills Ring instead, within the biggest circle, is set to be a less challenging play route for kids from 6 to 10 years old, and ultimately, all the games embedded in the floor graphics are the simplest play route, suitable for kids from 1 to 6 years old.

 

▽全龄悠活的游玩路径 A leisurely play path for all ages

 

每个由旋转彩带构成的大圆,都是一个个承载着特定的游戏和功能的平台,鼓励使用者们在嬉戏和休息之中产生社交互动。从设计之初的2D动线图案出发,延伸出的3D结构,在此处便成了城市家具,在彼处则变成了或玩耍或休憩的装置和设备。

Each of the circles formed by the revolving knot is a platform hosting specific functions and features that encourage social interactions through leisure and play. Those programmatic circles initially executed as 2D floor graphics for circulation, in certain moments become 3D shapes forming urban furniture, play structures, and objects for leisure.

 

▽一系列棒棒糖装置 A series of lollipop devices

 

为了打造一个能提升朱塘滨沿岸景致的社交平台,乐园内整个3D立体的条带系统,有的通过抬升地面的彩带而得,有的直接就是竖面的“吸睛墙”而成,通过植入有趣的形态及图案来吸引游客的注意力,这些都会成为潜在的自拍热点。

The whole system of stripes becomes 3-dimensional, by elevating certain stripes from the ground level, in order to create a social amphitheater with enhanced views of the Zutang River, or even vertical walls which quickly grab the attention of visitors with interesting shapes & patterns, as trendy selfie spots for social media sharing.

 

▽3D立体夜景氛围 3D stereoscopic night scene atmosphere

 

而在圆形的中心区域,一个非常醒目的 “棒棒糖”造型装置落在了带滑梯的圆拱地形顶部,这颗巨大的“棒棒糖”成为了该项目识别度极高的独特IP形象。

In the center of the main circle, a dome equipped with slides is crowned with a very eye-catching urban landmark in the shape of a “Lollipop”, as the main recognizable & distinctive IP image of the project.

 

▽识别度极高的独特IP形象 Highly recognizable unique IP image

 

总而言之,此次设计增强和激发了游客的多种感官体验,并成功地为金杨陆悦坊购物中心的周边居民和游客,创造了一处非常丰富多彩的社区中心。

Altogether, the intervention enhances and stimulates the experience of visitors in all senses, and creates successfully a very colorful and stimulating community hub for the neighbors and visitors of Jinyang L-Site Mall.

 

▽项目视频 Video

▽丰富多彩的社区中心 Colorful community center

 

 

 

项目名称:棒棒糖街区乐园
设计公司:佰筑建筑设计咨询(上海)有限公司
设计团队:Marcial Jesús、Javier González、Mónica Páez、Lara Broglio、Ponyo Zhao、Keith Gong、Cosima Jiang、Michelle Aldora 和 Yuntong Liu。
项目管理团队:Jenny Fan、Nicholas Lv 和 Eva Jiang。
制作:鸿洋广告
客户:上海陆家嘴金融贸易区开发有限公司
面积:850 平方米
状态:建设中
地点:陆家嘴,上海(中国)
摄影:Rex Zou
摄影:Lalo López

PROJECT NAME: Lollipop Street
DESIGN: 100 Architects (Shanghai) Co., Ltd.
DESIGN TEAM: Marcial Jesús, Javier González, Mónica Páez, Lara Broglio, Ponyo Zhao, Keith Gong, Cosima Jiang, Michelle Aldora & Yuntong Liu.
PROJECT MANAGEMENT TEAM: Jenny Fan, Nicholas Lv & Eva Jiang.
PRODUCTION: Hong Yang Advertising
CLIENT: Shanghai Lujiazui Finance & Trade Zone Development Co., Ltd.
SIZE: 850 m2
STATUS: Under Construction
LOCATION: Lujiazui, Shanghai (China)
PHOTOGRAPHY: Rex Zou
VIDEOGRAPHY: Lalo López

 


以想象中的“糖果世界”为灵感而演变的街区游乐园。

审稿编辑:Maggie

更多 Read more about:100 architects


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