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三益中国：上海的老街区改造中，时髦大气上档次的是新天地；石库门里弄市井气息浓郁的是田子坊；而最具艺术文艺范的就属新改造的网红地标愚园路啦。
SUNYAT：Among the renovation of Shanghai’s traditional neighborhoods, Xintiandi is considered as the most fashionable and elegant one; Tianzifang is the one with the exclusive local sense of Shikumen; and to talk about who is the most artistic and stylish fashion project in town, it’s going to be the freshly renovated, popular destiny of young ages, the Yuyuan Road.
横跨长宁与静安两区的愚园路曾是与霞飞路齐名的上海“上只角”，拥有众多的历史文化建筑，一幢幢老式建筑作为历史的传承者和见证者，讲述着上海城市发展的故事。作为上海最具代表性的街区之一，历经数年城市更新，愚园路上诞生了「愚园公共市集」、「愚巷」、「愚园」、「愚园百货公司」等众多优秀城市更新案例。最近，愚园路即将迎来新的变化，愚园路984-1008号地块即将焕发新生！百年老街区将诞生又一全新体验「愚园路艺术直播工作室」！
Yuyuan Road, running across Changning and Jing’an, was once named after the other “Shangzhijiao” of Shanghai, as well as Xiafei Road. There are a lot of historical and cultural buildings along the road, and they’re the inheritors and witnesses of history, telling the stories happened during the grown of Shanghai. As one of the most representative neighborhoods in Shanghai after several years of urban renewal, many outstanding urban-renovating projects such as “Yuyuan Public Market”, “Yuxiang”, “Yuyuan” and “Yuyuan Department Store” were born on the Road. Recently, a new change is about to laid out on Yuyuan Road, and that’s the bock No. 984-1008 Yuyuan Road! The brand new experience of “Yuyuan Road Art Live Studio” in being equipped upon the century-old block!
▼区位图 Location map
愚园路984-1008号位于愚园路江苏路路口，紧邻地铁2/11号线江苏路站7号口，交通十分便利，基地前身为上海老民居，建筑较为老旧。本次改造由三益主持设计，旨在通过形态更新、功能升级、资源融合以及记忆延续的四大策略，将“文创商业、社区民生、艺术文化”三大主要内容植入项目之中，打造有内容、有趣味、有温度、有未来的全新生活方式。
No. 984-1008 Yuyuan Road is located at the intersection of Yuyuan Road and Jiangsu Road, close to Exit 7 of Jiangsu Road Station of Metro Line 2/11, the commute here is rather convenient. The structures were aged-residence originally. This whole project is designed by Sanyi Architects, aiming to integrate the four strategies of “form update, function upgrade, resource integration and memory continuation”, and to plan “cultural and creative business, community and people’s livelihood, art and culture” as the three main contents into the project, to create a new lifestyle with content, fun, warmth and future.
▼原建筑与改造效果图 Original building and renovation renderings
经过一年的打造，该地块即将重新焕发生机，作为长宁区愚园艺术生活街区的“头部”地块，更新后将会为我们带来什么新的亮点和体验呢？让我们一同先睹为快！
After the construction of a year, the block is about “ready to go”. As the frontline of the Yuyuan Art Life Street in Changning District, what new highlights and experiences will it bring to us after all? Let’s see it together!
▼重新焕发生机的街景 Revitalized street scene
01 引领年轻艺术创造力的生活方式｜ Leading a lifestyle of young artistic creativity
从“头”开始，Z世代年轻艺术展现的新平台。
入住愚园路1000号的是GENZERO，不久前刚开业，坐落在愚园路“头部”地块，店铺主题也和“头”有关——是一家帽子店，GENZERO目前也是全国最大的帽子线下店。店名GENZERO可译为“Z世代”，店铺主理人是一位00后，产品设计师和店员大部分也都是00后。店内装修采用流行的工装风，各色各式帽子整齐陈列在展架上，简洁但不让人觉得冷酷。
Start from the “head”，A new platform for the exhibition of young art of the Z generation.
Genzero occupies No. 1000 Yuyuan Road, its grand opening was just held. The store is located right at the “head” plot of Yuyuan Road, and the theme of the store is also related to “head”-it is a hat shop. GENZERO is currently the largest off-line hat merchandise brand in the state. The name of the store GENZERO can be understood as “Generation Z”. The owner of the store is a post-00 generation, and most of the product designers and shop assistants are post-00 generations as well. The decoration of the store adopts popular industral tooling style, all sorts of hats are neatly displayed on the steel rack, which is simple but not cold.
▼店铺外立面 Store facade
GENZERO不仅仅是一个零售店，它更是年轻艺术展现的新平台，融入装置、设计师联名、限定活动、展览、产品等不同的独特体验，打造出年轻艺术创造力的生活方式。
Not only a retail store, it is also a new platform for young art to display, incorporating different unique experiences such as installations, designer joints, private events, exhibitions, products, and so on, to create a lifestyle of young artistic creativity.
▼年轻艺术展现的新平台 A new platform for young art
▼还原00后涂鸦艺术家石润泽的创作实景空间 Restoring the creation space of post-00 graffiti artist Shi Runze
▼极具孤独感的背身人体模特，由光影展现情绪“思”的状态 A very lonely mannequin with a back body, showing the state of emotional “thinking” by light and shadow
▼空间尽头错落摆放的烤漆架由拆房遗留下的老木头与现代铁架组成 The paint racks randomly placed at the end of the space are composed of old wood and modern iron frames left over from the demolition of the house
02 朝九晚五之余的治愈｜ Rescue after 9:00 am to 5:00 pm
星空为顶，花园为底——建筑的二层别有洞天，藏着建筑师特别设计的秘密花园，一个可以让人静谧的，拥有故事性、离奇性的roof courtyard。
The starry sky is the ceiling and the garden is the floor—the second floor of the building has a unique space, which is a secret garden designed specially by the architect, a roof-courtyard, which allows people to stay quiet, start a day dream, or just be unique.
▼花园露台 Garden terrace
露台是由原屋顶改造而来，基于屋顶原有的格局设置，设计理念上强调“共享、放松、自由”，可以用来冥想静思，也可以用来举办派对，建筑师希望人们身处其中可以以松弛的状态面对与之共享的新旧友人，享受时间慢下来的自由精彩。
The terrace is transformed from the original roof, based on its original layout, the design concept emphasizes on the “sharing, relaxation, and freedom”. It can be used for meditation, or even hold a party. The architect hopes that every visitors on it could face the old and new friends in a relaxing mood, enjoy the freedom and excitement of time running slow.
▼屋顶露天音乐派对 Rooftop outdoor music party
如今的时代我们已经拥有了各种各样通向户外、抵达自然、逃离都市的方法，但比起仪式感十足的假日，日常里如果能有这样一块星空为顶，花园为底的秘密基地，才是朝九晚五之余最好的治。
Nowadays, we already have all kind of ways to get outdoors, touch the nature, so to escape from the city, while to compare with the ritual holidays, if we can have such a secret base with a starry sky ceiling and a gardening floor in our daily lives, It will be the best cure after work hours.
▼街道夜景 Street night view
03 FM愚园电台正在路上｜ FM Yuyuan Radio Station is on the way
除了GENZERO以外，「愚园路艺术直播工作室」还将入住上海公益地标FM愚园路电台，让愚园路成为“有声马路”，在触摸声音中打卡文化地标，在打卡地标中聆听百年愚园路。
此外，还有北方人记忆中的老味道——二门丁·胡同里的味道，一个可以在上海弄堂老房子中感受魔都精致品质与北方老灵魂融合的地方。
In addition to GENZERO, “Yuyuan Road Art Live Studio” will move in Shanghai’s public welfare landmark FM Yuyuan Road Radio Station sooner as well, it will make Yuyuan Road a “sound road”, people can check in the cultural landmarks and touch the century-old structures by listen the sound in the air.
What’s more, a memerable taste of northerners is also being landed – the taste of Ermending·Hutong, a place people can experience both the exquisite quality of the magic city and the aged soul of the north, in an old house of Shanghai alley.
项目名称：上海愚园路艺术直播工作室
项目地址：上海市愚园路984-1008号
设计单位：上海三益建筑设计有限公司
摄影：GENZERO/店铺照片GENZERO；建筑照片/上海三益建筑设计有限公司
Project name: Shanghai Yuyuan Road Art Live Studio
Project address: No. 984-1008, Yuyuan Road, Shanghai
Design unit: Shanghai Sunyat Architecture Design Co., Ltd.
Photography: GENZERO shop photos GENZERO; architectural photos Shanghai Sunyat Architecture Design Co., Ltd.
“ 将百年老街的更新，植入文创商业、社区民生、艺术文化，打造最具艺术文艺范的网红新地标。”
审稿编辑：王琪 -Maggie
更多read more about: 三益中国 SUNYAT
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