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派澜设计事务所：在江西新余的仙女湖畔，一场关于爱、自然与奇幻的文旅新体验正悄然绽放。
这里，是树蛙部落的全新篇章，也是我们与乡伴集团一起探索“民宿+主题乐园”升级的一次创新试验。
PDS: By the Fairy Lake in Xinyu, Jiangxi, a new cultural and tourism experience about love, nature, and wonder is quietly unfolding.
This is a brand-new chapter of Tree Wow,
and also an innovative experiment we created together with Country Garden Group to upgrade the “B&B + Theme Park” model.
▽项目视频，畅游树蛙哇哦乐园
| 设计缘起
回溯项目契机，得从跨越了4个鱼塘的用地红线说起。
DESIGN ORIGIN
Tracing back to the project’s beginning, everything started with a land boundary crossing four former fish ponds.
▽仙女湖树蛙哇哦乐园建设前
2023年底，乡伴集团旗下的树蛙部落民宿面临品牌升级，由于之前野邻森野蜜塔乐园（点击链接跳转）的合作经历，业主第一时间找到了我们。2024年3月我们第一次来到了坐落在国家4A级景区仙女湖畔的树蛙部落一期，是以“民宿+自然研学”为主导的度假产品，当消费下行与产品老化势不可挡的到来，仅靠单一升级硬件或新建配套已无法满足亲子家庭短途度假的需求。
项目初期，我们与乡伴树蛙项目团队快速成立产品共创营，相比常规的项目，设计团队被动等待一份现成的设计任务书，运营指标要求等再启动设计，二期的工作将无法满足项目的推进要求。感谢业主对我们的信任，让我们从执行的角色前置与业主并肩，共创主题，探讨产品定位，功能模块，共同回应政府各部门的诉求。在这个过程中，也使得我们深刻的感受到，内容的迭代，全盘运营思维前置，设计过程中的反复不再是审美这个单一维度的判断，更多的是打磨商品的需要，这是促成景区长期热度的关键。
At the end of 2023, the Tree Wow B&B under Country Garden Group was facing a brand upgrade. Because of our previous collaboration on the Wild Neighbor Forest Honey Tower Park, the client contacted us immediately.
In March 2024, we first visited the Tree Wow phase I project located in the 4A National Scenic Area of Fairy Lake. It was originally a B&B product focused on “accommodation + nature exploration.” However, with declining consumption and product aging, simple hardware upgrades or additional facilities could no longer satisfy the needs of family travelers looking for short-distance vacations.
At the early project stage, we and the Tree Wow project team quickly established a co-creation group.Unlike conventional projects where the design team passively waits for a design brief and operational targets before starting work, this project demanded high-speed progress.
We thank the client for trusting us—allowing us to move from an executor to a co-creator: shaping the theme, discussing product positioning, defining functional modules, and jointly responding to multiple government requirements.Through this process, we deeply realized that content iteration, operational thinking in advance, and multiple design adjustments are no longer just aesthetic decisions, but efforts to refine the product itself—the key to sustaining long-term popularity.
▽仙女湖树蛙哇哦乐园建设后夜景
我们秉持“融湖入岛”的理念，让乐园生长于自然之中：利用原有的生态格局、四个鱼塘与岛湖肌理，在最少干预的基础上展开空间设计。——设计总监 梁洁
仙女湖被推崇为“爱情圣地”和“演绎爱情经典的摇篮”，依托仙女湖爱的经典文化故事《搜神记》，提取仙女湖”爱“的基因，并以“树蛙”作为故事的叙事者，创造出一个以“宠爱”为核心的主题乐园——树蛙哇哦乐园。
将“爱”的主题延伸出更加广泛的含义：爱有很多种，爱链接了美好的情感；爱，是亲情，友情，爱情；爱自然，爱生活，爱自己。
We follow the concept of “merging the lake into the island,” allowing the park to grow naturally within its ecology: leveraging the existing landscape of four fish ponds and island-lake textures, and designing with minimal intervention. — Design Director Jessica Liang
Fairy Lake is known as a “sanctuary of love,”
a birthplace of legendary love stories. Inspired by the classic Fairy Lake love tale Sou Shen Ji, we extracted the gene of “love,” and used the “tree frog” as the storyteller to create a theme park centered on cherishing love — Tree Wow Park.
Here, “love” extends far beyond romance:
Love is affection, friendship, parent-child bonds;
Love is caring for nature, life, and oneself.
▽仙女湖树蛙哇哦乐园总平
▽场地划分为入口广场、奇镜之林、迷你树屋村、萌宠乐园、造梦之城、浪浪水世界、半岛营地七大核心区域
这里没有冰冷器械的轰鸣，只有绳网间的欢笑、树屋里的密语、萌宠鼻尖的轻触。七大区域环环相扣，让”宠爱”从抽象概念变为可触摸、可感知的探险旅程。
让我们一起带上乐园地图，跟着抱抱、乐乐一起冒险吧！
This park contains no cold metal machinery—only laughter echoing through rope nets, whispers in treehouses, and the gentle touch of furry animals.
The seven zones intertwine, turning “love” from an abstract concept into a tangible, experiential journey.
Let’s pick up the park map and follow Baobao and Lele on an adventure!
▽树蛙哇哦乐园地图
01 入口广场·爱的召集令
站在树蛙哇哦乐园的广场入口，巨大的抱抱蛙热情迎接每位游客。
ENTERANCE PLANZA
Standing at the entrance plaza of the park, the giant Baobao Frog welcomes every visitor warmly.
▽入口广场
我们将”宠爱”理念具象化：
• 穿着抱抱蛙玩偶服的工作人员给予游客温暖的拥抱；
• 巨型抱抱蛙雕塑兼具打卡与休憩功能；
• 从入园那一刻起，温暖的情绪就被点亮。
We materialized the concept of “being cherished”:
• Staff in Baobao Frog costumes greet guests with warm hugs
• A giant Baobao Frog sculpture functions as both a photo spot and rest area
• From the first moment, emotions are softened and warmed
▽爱的抱抱打卡装置、休憩场地
02 奇镜之林· 自然感知的冒险
在光影交错的森林里，香樟树簇拥着栈桥，风穿过树叶，笑声在林间回荡。这里，是勇气与探索的起点。
WONDERLAND FOREST
Within a forest of shifting light and shadow, camphor trees surround the elevated walkway, breeze rustles through leaves, and children’s laughter floats in the air. This is where courage and exploration begin.
▽这里是场地林木最多状态最好的一个区域，我们将场地现有优势资源最大化，试图在保护现状生物生境的同时引入人的活动，所以保留原始场地大香樟树，清除林下杂草，将活动空间分为林下嬉戏，林中穿梭，林上远眺三部分。
▽为了掌握更加准确的场地信息，我们对大树点位，分枝点，冠幅，高度，胸径进行测量，经测量林子里大部分的乔木为香樟，分枝点平均在4.5m，大树平均高度在11m，冠幅在4-7m。基于这些数据，我们把栈桥的平台面高度定在了3m，让香樟林簇拥着栈桥，实现林间穿行的体验。
▽这片区域是整个乐园遮荫最好的地方，我们预估这个区域的客流承载量会较高，在设计过程中对该区域做了非常多的休憩空间。
▽树干栈桥——行走在树与树之间的勇气之路
▽天空躺网——躺在阳光与树影的怀抱中
▽林下嬉戏，享受亲子时间
▽林间滑索——感受风与速度
在奇镜之林，每一个孩子都在成长为小小探险家。
Here, every child grows into a little adventurer.
▽奇境之林夜景，灯光与蛙鸣一起呼吸
03 迷你树屋村·自然探索
这里，是童心的能量村。每一座树屋、每一处装置，都藏着惊喜。
我们相信：最美的成长，藏在游戏的探索瞬间。
MINI TREEHOUSE TRIBE
A village powered by childhood imagination. Every treehouse and installation hides surprises.
We believe the most beautiful growth is hidden in moments of play and discovery.
▽迷你树屋村
▽跳跳云：安全又有弹力的“天空蹦床”，体验自由跳跃的感觉
▽食人花秘境：穿越食人花的巨型花瓣，花瓣会不会突然“合拢”呀！
▽研学课堂：一起做手账、探索自然的奥秘
▽挖沙寻宝：寻找“宝石”和“化石”的探索乐趣
▽心动弹跳机：身体与笑声一起弹跳
04 萌宠乐园·爱的互动课堂
从小兔到小鹿，每个萌宠都有温暖的小家。环形动线让孩子自由穿梭，喂食、互动、观察——这里，是孩子学习“爱与照顾”的地方。
PET PARADISE
From rabbits to fawns, every little animal has its cozy home. A looped circulation allows kids to freely roam, feed, and observe. This is where children learn care, empathy, and responsibility.
▽萌宠乐园
我们在萌宠乐园的设计中植入更多的互动场景。入口设置了宠物喂养的二消及运维集装箱，可完全满足运营对于萌宠区的活动及日常所需。动线设置为多条环线，游客可自由穿梭于各个动物区，空间紧凑有节奏。我们还根据各动物的习性，给小动物们都设置了不同的屋舍、饲养食槽及场地布置。
We designed multiple interactive scenes.At the entrance, modular service containers support feeding activities and daily operation.Multiple circular paths allow guests to shuttle among animal zones.Animal shelters and feeder designs follow the habits of each species.
▽动物有各自的屋舍，各自的生活
我们用设计，把人与自然的温情重新连接。
With design, we reconnect humans with the warmth of nature.
▽动物小科普，一起来增长小知识
▽近距离感受动物的温度，了解它们的生活
05 造梦之城·点亮梦想的瞬间
夜幕降临，一座会发光的城堡点亮森林。孩子们“驾驶”造梦车穿越城堡停在树屋群中，每一次触碰、每一声笑，都能为城堡注入能量。
DREAM CASTLE
At night, the glowing Dream Castle illuminates the forest. Children “drive” Dream Cars through the castle into the treehouse clusters. Each touch and burst of laughter injects new energy into the castle.
▽造梦之城
▽造梦之城手稿
▽造梦之城夜游策划
▽造梦之城内部的奇幻空间
▽搭乘哇哦火车来到乐园的核心之塔
▽荷叶房拥有最好的造梦之城观景台
▽造梦车轮缓缓转动，烟雾从车轮下喷泄而出
▽错落的树屋，搭载更多的游戏空间
▽抱抱蛙骑着魔法扫帚而来
▽树屋塔身附着梦幻色彩&万花筒镜片反射出梦幻的屋顶
当屋顶灯带被点亮——那是梦实现的时刻。
When the rooftop lights are ignited—
it is the moment dreams come true.
▽夜幕下的造梦之城
06 浪浪水世界·体验自由
夏天的笑声从水花中迸发。双滑道的抱抱蛙滑梯、可调造浪池、亲子浅滩区……一切都为欢乐而生。
WATER WORLD
Summer bursts with laughter from splashing water. Double water slides, adjustable wave pool, shallow toddler zone— verything is created for joy.
▽浪浪水世界
▽清凉一夏
冬季，水世界会排空水体，变身为嘉年华活动场地，让欢乐四季不落幕。
In winter, the water space drains and transforms into a carnival field—making happiness a year-round experience.
07 半岛营地·理想生活休憩地
乐园的深处，是连接仙女湖的半岛营地。在青苔、树影与微风之间，我们重新找回与自然的平衡。
在半岛营地，遇见生活。
PENINSULA CAMPSITE
Deep within the park, connected to Fairy Lake, lies the peninsula campsite. Among moss, tree shadows, and soft wind, we rediscover balance with nature.
Here, one meets a quieter, truer version of life.
▽在树屋及帐篷中享受生活
设计的背后｜让“爱”成为可体验的场景语言
情感具象化×游戏化教育×四季共生——将“宠爱”拆解为可感知的交互瞬间，让乐园成为培养共情力与冒险精神的空间。
设计团队在规划阶段即前置参与运营共创：
• 将情感体验转译为空间动线；
• 将故事结构映射为场景层级；
• 用游戏化机制延长游园体验。
这是一场从“产品设计”到“内容运营”的系统创新。
Behind the Design | Turning “Love” into a Spatial Language
Emotional Visualization × Gamified Education × Season-Inclusive Design We translated “cherishing love” into tangible interactions— creating a park that nurtures empathy and adventure.
The design team collaborated with the operation team from the planning stage:
• Converting emotional experience into circulation design
• Reflecting story structure through scene hierarchy
• Extending playtime through gamified mechanisms
This is a systematic innovation—from “product design” to “content operation.”
尾声｜在这里，遇见被宠爱的自己
树蛙哇哦乐园，不只是孩子的游乐场，它是一座关于“爱、勇气与探索”的森林。每一次拥抱、每一声笑，都在这里闪闪发光。
Finale | Here, You Meet the Cherished Version of Yourself
Tree Wow Park is not just a playground for children. It is a forest of love, courage, and exploration. Every hug and every laugh shines brightly here.
下一篇预告
敬请期待：【从野奢树屋到主题乐园——树蛙哇哦乐园文创设计篇】
我们将揭秘文创设计如何助力新余·树蛙部落的全新升级。
Next Preview
Stay tuned for:
“From Wild Luxury Treehouses to Theme Park — The Cultural & Creative Design Chapter of Tree Wow Park”
We will reveal how cultural branding empowered the upgrade of the Tree Tribe.
项目名称：树蛙哇哦乐园
项目地址：江西省新余市分宜县环湖路仙女湖七夕文化旅游度假区
实施面积：11万㎡
投资方：新余仙女湖旅游投资发展集团
客户单位：乡伴文旅
运营单位：乡伴文旅
建设单位：乡伴文旅
树蛙哇哦乐园景观规划设计及无动力游乐设备设计：深圳市派澜儿童游乐
树蛙哇哦乐园文创设计：深圳市派澜儿童游乐
整体设计及深化团队：梁洁 林坚美 蓝文辉 卢康宁 蓝励驰 李洁 杨佳星 张海燕 苏世宇 刘鑫 高岗 简腾超 郭巧琴
摄影单位：南西摄影
设计时间：2024年3-11月
竣工时间：2025年5月
注：本文所有图片使用均需摄影师同意
Project Name: Tree Wow Park
Location: Fairy Lake Qixi Cultural Tourism Resort, Huanhu Road, Fenyi County, Xinyu, Jiangxi
Site Area: 110,000 m²
Investor: Xinyu Fairy Lake Tourism Development Group
Client / Operator / Builder: XBand
Landscape & Non-powered Play Design: Shen Zhen Partner Playgrounds Design Co.，Ltd
Cultural & Creative Design: Shen Zhen Partner Playgrounds Design Co.，Ltd
Design & Development Team:Jessica Liang,Jimmy Lum,Wenhui Lan,Kangning Lu,Rich Lan,Jenny Li,Jiaxing Yang,Haiyan Zhang,Shiyu Su,Xin Liu,Gang Gao,Jany Jian,Betty Guo
Photography: nancy-studio
Design Period: Mar–Nov 2024
Completion: May 2025
Note: Use of all images requires photographer approval.
“ 一场关于爱、自然与奇幻的文旅新体验正悄然绽放。”
审稿编辑：Maggie
更多 Read more about: PDS 派澜设计
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