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贻贝景观：设计的意义在于创造有意义的作品，且并非仅停留于某种意义上的概念。
YB Design Group :The meaning of design is to make meaningful design and not just the idea of something. ——Adideas
项目位于上海市徐汇区毗邻上海南站，土地性质为R4，东临永川路，西邻龙川北路，距上海植物园仅约300米步行距离。项目周边有三条地铁（1、3、15号线），可快捷往来徐家汇、徐汇滨江、漕河泾等繁华商业商务区。
The project is located in Xuhui District of Shanghai, adjacent to Shanghai South Railway Station. The land is R4, with Yongchuan Road in the east, Longchuan North Road in the west, and Shanghai Botanical Garden with a total area of 81.86 hectares in the south, only about 300 meters walking distance. There are three subways around the project (Line 1, Line 3 and Line 15), which can quickly travel between Xujiahui, Xuhui Binjiang, Caohejing and other bustling commercial and business districts.
▽项目鸟瞰 Aerial view
从某种角度而言，设计之于城市的意义一如人之于社会的意义。一件好的作品不只满足于漂亮的效果，更应保有独到的内涵：体现着对“人”和“城”的尊重，诠释着对未来生活的引领，彰显着幕后团队的眼界、胸怀和担当，『城开·汇社区』旨在成为这样的作品。
In some ways, the meaning of design is to the city, as the meaning of the people is to the society. A good work should not only be satisfied with the beautiful effect, but also retain the original connotation: it reflects the respect for “people” and “city”, interprets the guidance for the future life, and highlights the vision, mind and responsibility of the team behind the project. “Chengkai · Hui Community” aims to be such a work.
▽入口界面 Entry interface
本项目核心客群是在魔都打拼的新一代“逐梦人”，『城开·汇社区』团队始终认为“每一位逐梦人都值得被尊重和认真相待”。 项目致力于为逐梦族提供精致、舒适、品质的理想人居，营造“多元融合的开放式阳光社区”。透过精心设计和匠心营造，让逐梦人真切感受到一种“被这座城市所尊重的体面和价值认同”，让建筑有温度，为城市添温暖，引燃逐梦人对未来美好生活的更高展望。
The core customer group of this project is the new generation of “dreamers” who are struggling in shanghai. The team of “Chengkai · Hui Community” always believes that “every dreamer deserves to be respected and treated seriously”. The project is committed to providing exquisite, comfortable and high-quality ideal living space for dream seekers, and creating “open and sunny community with diversity and integration”. Through careful design and ingenuity, dream seekers can truly feel a sense of “respectability and value recognition respected by the city”, and make the buildings warm, add warmth to the city, and ignite dream seekers’ higher prospects for a better life in the future.
▽商业街氛围 Commercial street atmosphere
社区型长租公寓无论是客群定位、运营方式还是操盘逻辑均不同于传统销售类住宅，『城开·汇社区』以开放、共享与活力的语言贯穿于整个项目中，新一代“逐梦人”更愿意在一个重交互、重体验的场景中作为城市第三空间停留。项目由人车分流、动静分区的空间构成，下沉共享客厅巧妙地将动静主题结合，并在户外商业空间融入全天候特色餐饮，社区内形成门禁外的会晤、办公、学习、运动、休闲、音乐聚会、假日市集等多样的室内外联动场景，提供灵活变化的空间及叠加式场地使用需求的可能性，并为管家组织的各类社群活动提供交互空间，增强租户粘性和归属感，打造智慧公寓生态圈。
Community-type long-rent apartments are different from traditional sales residences in terms of customer group positioning, operation mode and trading logic. “Chengkai · Hui Community” runs through the whole project with the language of openness, sharing and vitality. The new generation of “dreamers” are more willing to stay in a scene that emphasizes interaction and experience as the third space in the city. The project is composed of the space of people-vehicle diversion and dynamic and static zone. The sunken sharing living room cleverly combines the theme of dynamic and static, and integrates the outdoor commercial space into all-weather characteristic catering. The community forms a variety of indoor and outdoor interaction scenes, such as meeting, office, study, sports, leisure, music party, holiday market and so on, outside the entrance control. It provides the possibility of flexible changes in space and superimposed site use requirements, and provides interaction space for various community activities organized by the housekeeper, enhancing the cohesiveness and sense of belonging of tenants, and creating a smart apartment ecosystem.
▽园区鸟瞰效果图 Bird ‘s-eye view of the park
▽局部鸟瞰 Partial aerial view
贻贝景观深切关注租客与租客，管家与租客，访客与租客…之间的互动交流，为一群在魔都打拼并充满活力与创新力的新一代“逐梦人”，打造一个符合人群气质特征以社区运营为导向，品质与活力并存的社群公寓并能提供商业联动公寓客群的直达服务，让“逐梦人”感受生活，享受运动，共享邻里。
YB Design Group is deeply concerned about the interaction between tenants and tenants, butlers and tenants, visitors and tenants. For a new generation of “dreamers” who are striving in shanghai and full of vitality and innovation, we will create a community apartment oriented by community operation, with the coexistence of quality and vitality, and provide direct service to the customers of the commercial interaction apartment. Let dreamers experience life, enjoy sports and share the neighborhood.
▽公寓内庭景观 A view of the apartment’s interior
『城开·汇社区』通过合理的交通及分区规划，实现人车分流、动静分区的空间构成。内里围合的两个大尺度户外空间被精心规划为两个主题迥异的主题广场。北区定位为绿色主题的休闲花园，居民可以在此悠然地享受着音乐、沐浴着日光、吸吮植物的芬芳，或者相邀举办一个小资的花园派对。南区定位为蓝色主题的户外运动广场，人们可以在此挥汗如雨，享受运动的刺激和快感。华灯初上，南区又可变身为一个梦幻的欢乐集市。在『城开·汇社区』还会有更多类似的场景邂逅新的邻居伙伴。
Through reasonable traffic and zoning planning,”Chengkai · Hui community” realizes the spatial composition of the separation of people and vehicles and the division of movement and movement. Inside, two large outdoor Spaces are carefully planned as two theme squares with different themes. The North District is positioned as a green themed leisure garden, where residents can relax and enjoy music, bathe in the sun, suck the fragrance of plants, or be invited to hold a garden party with a small amount of money. The southern area is positioned as an outdoor sports square with a blue theme, where people can sweat like rain and enjoy the stimulation and pleasure of sports. When the lights came on, the South Side turned into a dreamy bazaar. There will be more scenes like this in the “Chengkai Hui Community” to meet new neighbors and partners.
▽场地设计分析 Site design Analysis
▽主题休闲花园 Theme leisure garden
▽户外运动场 Outdoor sports ground
位于南北之广场间的建筑底层被刻意设计为一个架空空间，动静不同的两个功能区得以被巧妙地在此链接，产生了视线上流动互动和戏剧性碰撞。架空场地标高下沉至地下室顶板，为项目整体降低了约20%的地下室顶板覆土荷载，并由此产生了一个近5.5米高共享开放空间。下沉广场建筑周边的场地得以发生了有趣的竖向变化，层次更加动人。架空空间被植入社区共享大堂的功能，人们可以在静谧的镜面水景边惬意的品上一杯咖啡，亦或在长吧台上开启移动办公的征程，或者在共享会议室举办一个私密的商务会议……
The ground floor of the building, located between the north and south squares, is deliberately designed as an overhead space, where the two functional areas with different movements are cleverly linked, creating a flowing interaction and dramatic collision in the sight. The elevation of the elevated site is lowered to the basement roof, reducing the overburden of the basement roof by about 20% for the project as a whole and resulting in a shared open space of nearly 5.5m. The site surrounding the sunken square building is able to undergo interesting vertical changes, making the levels more moving. The overhead space is implanted into the function of the shared lobby of the community, where people can enjoy a cup of coffee beside the quiet mirrored water feature, or start the journey of mobile office on the long bar, or hold a private business meeting in the shared meeting room…
▽室内外景观呼应-效果图 Interior and exterior landscape echo
▽室内外景观呼应 Interior and exterior landscape echo
▽精致的水景 water feature
▽夜景鸟瞰 Aerial view of night view
后记 Afterword
集中式长租公寓作为自持型资产无论是客群定位、运营方式还是操盘逻辑均不同于高周转类型项目，景观设计中需深入研究项目定位、运营模式及客群痛点，增强租户粘性和归属感，打造智慧公寓生态圈，共享交互居住新模式。
长租公寓的资产溢价能力关键在于去化速度与单间坪效，如何提升资产估值是业主方、运营方与设计师需要去平衡的。如前文所提思考如何定义一个成功的集中式长租公寓项目，我们认为符合时代的创新产品力与扎实全面的设计基本功是支撑项目全面成功的重要因素，景观设计除了打造舒适宜居的人居环境，更需要深入挖掘用户需求，打造贴合运营的多功能复合型场景。
当前已发行的保障性租赁住房REITs在二级市场表现较好，保障性租赁住房从“投资”到“退出”的资本闭环已经打通。
As a self-supporting asset, centralized long-rented apartments are different from high-turnover projects in terms of customer base positioning, operation mode and trading logic. In landscape design, it is necessary to deeply study the project positioning, operation mode and customer base pain points, enhance the cohesiveness and sense of belonging of tenants, create a smart apartment ecosystem, and share a new interactive living mode.
The key to the asset premium ability of long-rent apartments lies in the speed of debasement and the efficiency of single flat. How to improve the asset valuation is the balance between the owner, the operator and the designer. As mentioned above, when thinking about how to define a successful centralized long-rent apartment project, we believe that innovative product power in line with The Times and solid and comprehensive design basic skills are important factors to support the overall success of the project. In addition to creating a comfortable and livable living environment, landscape design needs to dig deeper into the needs of users and create a multi-functional complex scene suitable for operation.
The current issued affordable rental housing REITs perform well in the secondary market, and the capital closed loop from “investment” to “exit” of affordable rental housing has been completed.
▽总平面图 Plan
项目名称：城开 汇社区
项目业主：上实城开丨晶享置业
景观设计：贻贝（上海）景观规划设计有限公司
建设方:建筑方案设计:上海天华建筑设计有限公司
建筑施工图设计: 上海中房建筑设计有限公司
室内方案设计: 岭界设计、曼图设计
室内软装设计:尖叫设计、漾美设计
批量精装设计: 全筑设计
景观摄影：Chill Shine丘文三映
项目地点：上海徐汇区龙川北路近石龙路
设计面积：14700㎡
设计时间：2019年04月
建成时间：2022年06月
Project name: U TIME
Project owner: SIUD
Landscape Design: YB Design Group
Builder: Architectural Design:TianHua
Architectural drawing Design: ZF Architecture Design
Interior design: VVS Design, Mantu
Interior soft decoration design:WOWDSGN, Mexarts
Batch hardcover design: Trendzone Design Group
Landscape photographyer: Chill Shine
Project Location: Longchuan Road, Shilong Road, Xuhui District, Shanghai
Design area: 14700㎡
Design time: 2019
Completion date: 2022
“ 一个多元融合的开放式阳光社区长租公寓，让建筑有温度，为城市添温暖，引燃逐梦人对未来美好生活的更高展望。”
审稿编辑：Maggie
更多 Read more about: 贻贝景观
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